DNA becomes partner of Harvard Business School’s FIELD programme
9.5.2017 10:00:00 EEST | DNA Oyj | Press release
"Cooperation with Harvard Business School was exciting for us. We offered the students a genuine innovation challenge related to the development of DNA’s consumer business," says Christoffer von Schantz, Senior Vice President, Strategy. "The collaboration provided us with valuable new ideas and methods of improving our services. We are also confident that the students gained insights and experiences from our innovative project, which will be useful in their further studies."
FIELD Global Immersion is a course which strengthens and develops students’ global intelligence and their ability to manage and function effectively in different cultures and business environments. DNA’s student group consists of young high-flyers from Brazil, India and the United States. A Project Manager and several other DNA employees participated in the project. The students worked remotely from Boston with the DNA team for a number of months before the field study in Finland began. In Finland, the students engaged in a closer study of the business development assignment together with our customers. At the end of the project, the students presented their solution for the innovation challenge to DNA's management.
The cooperation was designed to give students the opportunity to engage in real and genuine innovation in a genuine business environment. This learning experience would not be possible without Global Partners, as Harvard confirms. DNA is one of 157 FIELD Global Partners, based in 14 different countries.
"We are very grateful to DNA, which enabled our students to participate in this genuine innovation project," says Professor Juan Alcacer of the FIELD programme. "The students benefit immeasurably from this experience and we believe that DNA has gained new perspectives on its business activities."
Further information for the media:
Christoffer von Schantz, Senior Vice President, Strategy, DNA Plc, tel. +358 44 044 5505, christoffer.vonSchantz@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi
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About DNA Oyj
DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2016, DNA recorded net sales of EUR 859 million and an operating profit of EUR 91 million. DNA has more than 3.8 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi, @DNA_Business and @DNA_Palvelu and Facebook.
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