Fiskars opens design exhibition to celebrate iconic Orange-handled Scissors’ 50th anniversary
7.9.2017 17:23:00 EEST | Business Wire | Press release
Fiskars, the World’s #1 Scissors Brand™, celebrates the 50th anniversary of its famous Orange-handled Scissors™ by launching an exhibition at the Helsinki Design Museum this month, showcasing artwork from prominent global personalities who use or are inspired by the scissors. Since their introduction as the first plastic-handled scissors in 1967, Fiskars has sold over one billion pairs worldwide.
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The iconic orange color is a happy coincidence. The first scissors prototype was produced with the machine that manufactured Fiskars juicers, which utilized the same color orange. In the final vote, orange beat black by 9 votes to 7. The color orange is now an official trademark color of Fiskars and a visual indicator of the brand, signaling quality, durability and design. (Photo: Business Wire)
The exhibition will launch with a VIP event on Sept. 7 and will be open to the public from Sept. 8 – Oct. 29, 2017. Works inspired by the scissors will be displayed from fashion designers Tracy Reese, Katie Ermilio and Martin Bergström; paper artists Eloise Corr Danch, Karen Bit Vejle and JUDiTH+ROLFE; illustrator Laura Ljungkvist; Grace Bonney of the blog Design*Sponge; designer Tuula Pöyhönen; and Berliner art collective TAPE THAT.
"This exhibition is a celebration of the Scissors' role as a design classic that is used and recognized across the globe. We want to inspire the next 50 years,” said Vice President of Brand and Integrated Marketing at Fiskars, Marika Orkamo.
Fiskars has been celebrating the anniversary by collecting consumer stories from around the world via social media leading up to the anniversary date of October 5, 2017.
“Every pair of Orange-handled Scissors™ comes with its own story, whether it’s being told not to touch ‘mom’s scissors’ or passing them down for generations,” said President of Fiskars Global Functional, Paul Tonnesen. “What better way to honor the Orange-handled Scissors™ on this anniversary than to share these stories worldwide?”
To read more on the 50th anniversary of Orange-handled Scissors™ and the Helsinki Design Exhibit, or to share your story, please visit ourscissors.fiskars.com.
ABOUT FISKARS
Since its establishment in 1649, Fiskars Group has grown to be a leading functional and living products company with a strong brand portfolio, including Fiskars, Iittala, Gerber, Wedgewood and Waterford. Fiskars Group has employees in over 30 countries and is headquartered in Finland. With over 1 billion Orange-handled Scissors sold, Fiskars has grown to be the World’s #1 Scissors Brand. Fiskars promotes achievement and self-expression by focusing on easy to use, innovative tools to make gardening, cooking and crafting more enjoyable. Visit www.fiskars.com.
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Contact information
Fiskars Americas
Blair Brophy
608-294-4532
blair.brophy@fiskars.com
or
Fiskars
Finland
Jessica Finnilä
+358 44 992 66 65
jessica.finnila@fiskars.com
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