Business Wire

WayRay to Demo First Ever Holographic AR Navigation System with SDK Availability at CES 2018

Share

WayRay, a Swiss developer of holographic AR navigation systems for cars, is coming to CES 2018 to demonstrate cutting-edge technologies:

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180103005559/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

NAVION (Graphic: Business Wire)

-     NAVION, the world’s first ever holographic AR navigator
- An advanced version of the embedded Holographic AR Display
- True AR SDK for Holographic AR Displays
- Element, a gamified car tracker for smarter driving

NAVION gets its first ever public showcase after 4 years of R&D. For OEMs, WayRay will demonstrate the new multicolored version of the world’s first holographic AR Infotainment System for cars. Following the first successful demo in the Rinspeed Oasis Car at CES 2017, this year we are proud to show off its newest version. It has an extremely wide field of view and even smaller projector's volume. For developers, WayRay will demo our True AR SDK and announce the AR Developers Contest & Hackathon with a total prize fund worth $160,000.

Where to find us: Booth # 26047 LVCC - South Hall 2.

NAVION — WayRay’s flagship device

NAVION is the first True Augmented Reality car navigation system. Placed on a dashboard, it shows directions, trip details and display real-time indicators for things like pedestrians, POIs or alerting to hazards exactly where the driver needs them to be — on the road ahead — with no headgear or eyewear required. NAVION is able to work in a hands-free mode to get the driver safely to the destination. It responds to the simple voice commands or to unique hand gestures.

AR infotainment system for connected cars

Another WayRay’s attraction at CES 2018 is a multicolored Holographic Augmented Reality display device designed to transform the windshield into a new medium of information. 2018’s version has the greatest FOV (field of view) on the market and is capable of multicolored virtual objects creation. Moreover, the technology allows the solution to act like a fully-featured non-wearable augmented reality infotainment system. It shows relevant information at a comfortable distance for users' eyes — from 3 ft to infinity.

True AR SDK

True AR SDK is a set of libraries and tools for third-party developers to build AR applications that run on Holographic AR Displays. The SDK also has the AR Holographic Display simulator, a tool for testing and debugging the behavior of the app content under different FOV and display locations, in various cars. True AR SDK runs on Ubuntu 16.04 and supports C++ and GLSL with binding to other programming languages.

ELEMENT – wearable for your car

Element is an insightful interactive tracker car tracker for smart driving. It tracks driver’s activity at the wheel and overviews the driving performance. That’s why we call it ‘a wearable for your car.’ Besides, Element has a unique feature known as Autoyoga, which adds an element of fun to the daily commute. Visitors can get familiar with a product and the app, and place a preorder.

About WayRay

WayRay is a global company headquartered in Switzerland, with 170+ engineers, its own R&D center and prototyping laboratory. It specializes in development and production of transparent holographic displays based on HOE (holographic optical elements) and commercialisation of this technology for consumer electronics and b2b markets. https://wayray.com/

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

WayRay
Mary Glazkova, +1 650 391-49-48
VP of Communications
mary@wayray.comhttp://wayray.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

SCENTMATIC's AI "KAORIUM" Debuts at THAMEEN Fragrance Launch in London's Selfridges4.7.2025 12:13:00 EEST | Press release

SCENTMATIC Inc., a leader in scent digitalization, introduced its AI-powered scent-to-language system, KAORIUM, at the THAMEEN Fragrance new product launch event. This pivotal event took place from June 5 to 11, 2025, at Selfridges department store in London, UK. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250703662207/en/ State of exhibition Global Expansion: KAORIUM Establishes UK Presence Europe leads the global fragrance market, with the UK projected to reach US$2.82 billion by 2033. Recognizing this, SCENTMATIC is rapidly expanding its international footprint. In May 2024, SCENTMATIC established its overseas subsidiary, KAORIUM, in London, appointing industry expert Ben Yanoushek as CEO. Official UK operations commenced on February 1, 2025, with the launch of its dedicated website: www.kaorium.com. KAORIUM Trialed at "Florentine Diamond" Launch Event The "Florentine Diamond" launch event for luxury brand THAMEEN Frag

Global Tourism Surging Ahead of Economic Growth, With Visits to Hit 30 Billion by 20344.7.2025 02:00:00 EEST | Press release

The World Economic Forum has today published a new report forecasting that the travel and tourism industry is projected to serve 30 billion tourist trips by 2034. Travel and Tourism at a Turning Point: Principles for Transformative Growth, produced in collaboration with Kearney and the Ministry of Tourism Saudi Arabia, reveals a projected $16 trillion contribution to global GDP by the same year—representing more than 11% of the total world economy, according to World Travel & Tourism Council estimates. The report also found that the sector is expanding 1.5 times faster than the global economy, generating significant commercial opportunities as long as the mounting challenges of climate change, labour shortages and infrastructure gaps are addressed. Inbound and outbound trips increasing fast Asia is on track to become the world’s fastest-growing tourism economy, with the direct travel and tourism GDP contribution expected to exceed 7% across the region by 2034. Notably, India and China

The 2025-2026 World Branding Awards Animalis Edition Honouring Leading Pet and Animal Brands Globally3.7.2025 22:00:00 EEST | Press release

The 2025-2026 World Branding Awards Animalis Edition marked its fifth instalment, bringing together leading pet and animal brands from all around the world. These brands were celebrated for their outstanding achievements, earning recognition as National, Regional, and Global Winners. The awards ceremony, held at Vienna's prestigious Hofburg Palace, welcomed winners across diverse categories, including pet food, retail, wellness, pet exhibitions, and aquatic products. Mounia Berrada-Gouzi expertly hosted the evening, which culminated in a grand celebration of brand excellence. “The Animalis Edition of the World Branding Awards recognises brands that have achieved the highest distinction—genuine recognition in the hearts and minds of consumers. Tonight, we honour those whose names resonate globally, whose values inspire loyalty, and whose presence defines excellence in the pet and animal industry,” said Richard Rowles, Chairman of the World Branding Forum. Out of over 950 brands nominate

Venture Global Announces 20-Year Sales and Purchase Agreement with PETRONAS3.7.2025 15:59:00 EEST | Press release

Today, Venture Global, Inc. (NYSE: VG) announced the execution of a new 20-year Sales and Purchase Agreement (SPA) with PETRONAS LNG Ltd. (PLL), a subsidiary of the Malaysian state-owned oil and gas company, PETRONAS. Under the terms of the SPA, PETRONAS will purchase 1 million tonnes per annum (MTPA) of liquefied natural gas (LNG) from Venture Global’s third facility, CP2 LNG, for 20 years. This builds upon Venture Global’s existing agreement with PETRONAS for 1 MTPA of LNG supply from Plaquemines LNG. PETRONAS, a world-class partner in the LNG industry, joins other CP2 LNG customers in Europe, Asia and the rest of the world in a strategically important project to global energy supply and security. To date, approximately 10.75 MTPA of the 14.4 MTPA nameplate capacity for CP2 Phase One has been sold. About Venture Global Venture Global is a long-term, low-cost provider of U.S. LNG sourced from resource rich North American natural gas basins. Venture Global’s business includes assets ac

Frost & Sullivan Recognizes Novotech as 2025 Global Biotech CRO Company of the Year3.7.2025 15:05:00 EEST | Press release

In recognition of its innovation, client-focused delivery, and global impact, Novotech has been awarded the 2025 Global Biotechnology Contract Research Organization (CRO) Company of the Year by Frost & Sullivan. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250703950144/en/ Novotech Wins Global CRO Award Novotech is a globally recognized full-service clinical CRO and scientific advisory firm, trusted by biotech and small- to mid-sized pharmaceutical companies to advance their drug development programs at every phase. With a global footprint spanning Asia-Pacific, North America, and Europe, Novotech supports over 5,000 clinical trial sites and a distributed team of experts delivering seamless, end-to-end solutions across geographies. “Novotech is redefining biotech-focused clinical research through AI-driven innovation, global expansion, and a client-embedded partnership model. With a clear vision to be the CRO of choice for

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye