GSMA Innovation City Offers View into Future of Mobile at Mobile World Congress 2018
The GSMA Innovation City will be at Mobile World Congress 2018 once more, offering visitors with an opportunity to discover how mobile products and services are helping to create a better future for citizens and businesses around the world. The interactive exhibition space, which welcomed over 30,000 visitors last year and is one of the key attractions at Mobile World Congress, covers the latest innovations in mobile from artificial intelligence (AI) to 5G through a range of hands-on, experiential demonstrations that illustrate how mobile impacts virtually every aspect of our lives in sectors such as transport, health, agriculture, industry, home and retail.
“From chatbots to 5G, the GSMA Innovation City includes the very latest developments and innovations in this fast-moving industry and frames them in a consumer context via immersive, interactive demonstrations,” said Michael O’Hara, Chief Marketing Officer, GSMA. “One of the most popular destinations at Mobile World Congress, the City is a one-stop shop for the latest developments in our industry and we encourage all attendees to visit this year’s showcase.”
At the heart of the event and next to the Conference Village in Hall 4 in Fira Gran Via, the City is supported by leading brands including Cisco IoT, Huawei Wireless X Labs, KT Corporation, Sierra Wireless and Turkcell/Lifecell Ventures as well the GSMA’s key programmes and initiatives including Future Networks, Identity, Internet of Things, and Mobile for Development. The City will also include examples of the GSMA’s work supporting the United Nations Sustainable Development Goals (SDGs).
Showcasing a Range of New Experiences
The Innovation City will showcase an array of interactive product and service demonstrations including:
CISCO IOT:
Cisco IoT will enable visitors to experience firsthand how businesses globally are using the Cisco IoT Data Control platform to maximise the value of their IoT data. Visitors will get to see how Cisco IoT solutions can enable them to connect, extract, compute and move their IoT data to deliver the best business outcomes. Attendees will:
- See how Departments of Transportation are using the Cisco Kinetic IoT data platform to connect their roadways and act upon data in real time at the edge in order to save lives
- Learn how businesses across the globe are utilizing Cisco’s IoT device connectivity management platform – Cisco Jasper Control Center – to monitor and automatically reduce water waste to help combat drought conditions
- Experience how NB-IoT connectivity management is enabling smart lighting solutions that help keep citizens safer while making smart cities more efficient
- Get live, on-demand demos of the entire Cisco IoT solution set, and learn how Cisco enables the IoT ecosystem globally
TURKCELL/LIFECELL VENTURES
- Experience how Turkcell/Lifecell Ventures takes the communication and entertainment experience to the next level by offering a wide array of services like BiP, fizy, Tv+, lifebox designed exclusively for today’s digital lifestyle
- See how Turkcell/Lifecell Ventures is using LPWA NB-IoT networks to support smart agriculture
- Learn how Turkcell/Lifecell Ventures uses their big data analytics tools to respond instantly to humanitarian crises with smart city simulations
HUAWEI WIRELESS X LABS
Huawei will demonstrate its innovative mobile applications jointly developed by its Wireless X Labs and vertical partners with highlights including:
- Moon Landing Cloud Virtual Reality: Enter the ‘Lunar Lander’ and experience a moon landing via a wireless Virtual Reality headset
- Flying Car Connected Drone: See the future of transport with a flying connected drone
- Wireless Factory: Participate in a real manufacturing scenario constructed by Huawei and Denso
KT CORPORATION
KT Corporation, one of Korea’s leading telecommunication service providers, will showcase its 5G network service for the first time ever. They will also demonstrate their first commercial 5G technologies and allow guests to experience futuristic 5G-based experiences including virtual reality, mixed reality and the connected car.
SIERRA WIRELESS
Sierra Wireless is empowering customers to reimagine their future in a connected world. Their demonstrations in the Innovation City will allow visitors to experience examples of how the IoT is creating a better future in all facets of life, including:
- Worker safety with an LPWA-connected work boot,
- Agriculture with a smart solution to optimize yields and better serve growing population needs over the long term,
- Security and energy efficiency with a solar-powered drone designed for long-endurance flights and monitoring remote locations, and
- A connected washing machine showing how connectivity helps laundry service providers transform their customer experience.
GSMA INDUSTRY PROGRAMMES
The GSMA will also include a number of exhibits and experiences highlighting its key industry programmes, allowing attendees to:
- Experience how licensed Low Power Wide Area networks (LTE-M & NB-IoT) are transforming everyday life across cities, businesses, communities and citizens around the world
- Learn how Mobile Connect is supporting cross-border identify verification compatible with the European Union e-Identification and Trust Services (eIDAS) regulation
- Test out your boxing skills on the IoT Punch Bag, which measures the power of your shots and transmits the data in real-time via a live Mobile IoT network
- See how the SmartThings Tracker tracks everyday objects from cars and laptop bags to pets in real-time on Mobile IoT Networks
- Visit the GSMA Mobile for Development programme’s Humanitarian Innovation Showcase to see cutting-edge hardware demonstrations alongside 360-degree interactive content and learn how mobile services are impacting lives in humanitarian contexts
- See how cities are using the IoT to measure air quality using new sensors and big data analytics to improve the health prospects and quality of life for citizens
- Experience how 5G networks will transform critical communications for the emergency services
- See how operators, aggregators and brands are using RCS A2P messaging services to engage directly with customers using chatbots and AI – with real-life demos from some of the world’s biggest brands
- Score a goal at the Innovation City football pitch and experience the power of 5G latency through remote robotic technologies that mimic your movements and hit targets to have a chance of winning a top prize
- See how FC Barcelona is using IoT big data and Mobile IoT technologies to improve the safety and efficiency of their stadium for fans and visitors
- See how 5G is enabling remote experiences and engage in an intergalactic virtual reality battle showcasing cloud gaming services
- See how Mobile Connect is supporting paramedics with secure access to patient medical records in emergency situations
- Learn how mobile is impacting all 17 of the SDGs and connecting everyone and everything to a better future. Experience the #CaseForChange journey in immersive 360 video and discover how big data is being used for social good.
Visit the Innovation City in Hall 4, Fira Gran Via
The GSMA Innovation City is located in Hall 4, Stand 4A30, 4A5 and 4A15 in Fira Gran Via and will be open during Mobile World Congress exhibition hours from Monday, 26 February to 1 March from 8:00 am to 7:00 pm. GSMA Members are invited to visit the exclusive Members Lounge for networking and cocktails daily from 4:00 pm. The GSMA Innovation City is open to all attendees with all pass types.
Get Involved at Mobile World Congress 2018
For more information on Mobile World Congress 2018, including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com. Follow developments and updates on Mobile World Congress on Twitter @GSMA using #MWC18, on our LinkedIn Mobile World Congress page www.linkedin.com/company/gsma-mobile-world-congress or on Facebook at www.facebook.com/mobileworldcongress/.
The Mobile World Congress is the cornerstone of the Mobile World Capital, which will be hosted in Barcelona through 2023. The Mobile World Capital encompasses programmes and activities that span the entire year and will benefit not only the citizens of Barcelona, Catalonia and Spain, but also the worldwide mobile industry. For more information on the Mobile World Capital, visit www.mobileworldcapital.com.
-ENDS-
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180131005449/en/
Contact information
Media Contacts:
For the GSMA
Beau Bass
+44 79 7662
4962
beau.bass@webershandwick.com
or
Pau
Guerrero / Gloria Almirall
+34 93 236 09 00
PGuerrero@webershandwick.com
or
GSMA
Press Office
pressoffice@gsma.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Owkin Launches K Navigator, a Ground-breaking Agentic Co-pilot to Speed up Breakthroughs in Biomedical Research by 20x6.5.2025 07:15:00 EEST | Press release
Owkin, a leading agentic AI company, has launched K Navigator, an AI-powered research co-pilot designed to revolutionize biomedical science. K Navigator is an agentic playground where researchers can explore, refine, and validate hypotheses, accelerating the quality and pace of their discoveries. With K Navigator, Owkin moves closer to its vision of developing the world’s first Biological Artificial Superintelligence (BASI). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250505282917/en/ K Navigator home screen. A single natural language interface - K Navigator enables users to explore and visualize data, refine questions, and uncover insights with ease. It accelerates literature reviews across 26.5 million scientific articles, reveals unexplored and unpublished research areas, and delivers more accurate analysis, drawing on 19 biomedical databases featuring thousands of patients. Exclusive access to cutting-edge spatial tra
NIKE, Inc. Announces Senior Leadership Changes to Accelerate Growth and Drive Win Now Action Plan5.5.2025 23:15:00 EEST | Press release
NIKE, Inc. (NYSE:NKE) announced a series of strategic changes to its Senior Leadership Team (SLT), elevating experienced leaders to accelerate progress against its Win Now action plan to position the company for future growth. Elliott Hill, President and CEO, NIKE, Inc. and Heidi O’Neill, President of Consumer, Product, and Brand, have decided the Consumer, Product, and Brand leadership will now be divided into three distinct areas: Consumer and Sport, Marketing, and Product Creation, inclusive of Innovation and Design. These roles will now report directly to Hill. As a result of these changes O’Neill has decided to retire from Nike after 26 years. She will continue to serve in an advisory capacity until September 2025. “For nearly three decades, Heidi has been a true champion for Nike, for sport and for athletes across the globe. Her vision and dedication over the years have left an indelible mark on Nike and created an impact on the world of sport,” said Hill. “Among Heidi’s many suc
LR Health & Beauty Once Again Demonstrates Its Expertise in Aloe Vera5.5.2025 17:24:00 EEST | Press release
LR Health & Beauty has been synonymous with the best Aloe Vera quality on the market for over 20 years, and continuously invests in new product innovations to take full advantage of the plant's range of beneficial properties. The majority of the over 60 products are developed and produced directly at the company headquarters in Ahlen. LR has now made a decisive breakthrough in skin care cosmetics with its unique combination of pure Aloe Vera leaf gel and fermented Aloe Vera. The care products with the highest Aloe Vera content therefore not only work in the upper and middle layers of the skin, but also unleash the full potential of Aloe Vera in the deeper layers. The effectiveness of this LR Aloe Via Magic Power Duo has been confirmed by the dermatological institute, Dermatest. All the products tested based on a combination of Aloe Vera Gel and fermented Aloe were awarded the 5-star "very good" seal by Dermatest. The test results* show increased moisture retention (up to 176%), improve
MultiBank Group Signs Strategic Partnership With MAG to Tokenize $3 Billion Real Estate Assets5.5.2025 17:09:00 EEST | Press release
MultiBank Group, the world’s largest financial derivatives institution based in Dubai has signed a historic $3 billion tokenization agreement with MAG, the leading real estate developer in the UAE, and Mavryk, a leading blockchain innovator — marking the largest real-world asset (RWA) tokenization initiative globally to date. The initiative highlights the imminent launch of $MBG, the utility token at the core of MultiBank’s next-generation digital finance ecosystem. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250505317631/en/ MultiBank Group Signs Strategic Partnership With MAG to Tokenize $3 Billion Real Estate Assets The partnership will bring MAG’s high-value real estate developments — The Ritz-Carlton Residences, Dubai, Creekside, which is part of the Keturah Resort, and Keturah Reserve — onto the blockchain, making them available to global investors via MultiBank.io’s fully regulated RWA marketplace. Once launched, h
3Degrees Grows Carbon Asset Development Capabilities in Singapore5.5.2025 16:30:00 EEST | Press release
3Degrees, a leading global climate solutions provider, announced today that it will be expanding its carbon asset development capabilities in Singapore. The move will see the company developing a pipeline of projects that are aligned with Article 6 of the Paris Agreement across Southeast Asia and beyond, supporting the region’s growing demand for credible, science-based climate action. The company brings nearly two decades of market experience and technical expertise to the region and is well-positioned to help operationalize Article 6 through high-integrity, scalable project development—enabling both environmental impact and market confidence. This expansion will be supported by the Singapore Economic Development Board (EDB)’s Carbon Project Development grant. The grant aims to support early-stage carbon project development and financing activities for Article 6 carbon credit projects. The initiative reinforces Singapore’s position as a global hub for high-integrity climate solutions
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom