DNA continues as one of the main partners in SuomiAreena

DNA’s and Mediahub Helsinki’s main partnership with SuomiAreena continues for another two years. The agreement follows a successful three-year collaboration.

SuomiAreena is Finland’s largest public debate forum, held between 16 and 20 July 2018 and featuring around 200 debates. The event, organised by Mediahub and the City of Pori, takes place now for the 13th time. SuomiAreena’s media partner is MTV, which broadcasts the event live on MTV and Katsomo.

In addition to telecommunications connections, DNA will provide SuomiAreena with its own TV channel, the SuomiAreenaTV*, as in the previous years. The TV channel brings home audiences the highlights of the event. Mediahub will produce programming for the channel from morning to night during the week. DNA will also equip the main stages with large screens, which allow the visitors to follow the event.

- Our cooperation with SuomiAreena has been very smooth, so we are extremely happy to continue working with the event. SuomiAreena has grown into a large summer gathering, and it is wonderful to be able to provide extensive telecommunication connections to such an important public event, says Vilhelmiina Wahlbeck, Vice President of Corporate Communications at DNA.

- We are pleased to be able to continue our collaboration with DNA and to develop SuomiAreena together. Last summer, we co-launched a new SuomiAreena app, which proved a success. Next summer, SuomiAreena visitors can once again access the event programme through the app, says Mari Haavisto, Executive Producer of SuomiAreena and Chief Content Officer of Mediahub.

The SuomiAreena 2018 themes are security, responsibility and tolerance.

Further information:
Vilhelmiina Wahlbeck, Vice President, Corporate Communications, DNA Plc, tel. +358 (0)44 040 1671, vilhelmiina.wahlbeck@dna.fi

Mari Haavisto, Executive Producer of SuomiAreena, Chief Content Officer of Mediahub, tel. +358 (0)50 395 6135, mari.haavisto@mediahub.fi

DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi

*SuomiAreenaTV is available on DNA’s cable network, Digita’s terrestrial network and DNA TV. More detailed instructions and information on channel positions will be released closer to summer.