Triton Digital Integrates MobPro’s DSP with a2x® to Provide Marketers and Buyers with Access to Premium Digital Audio Advertising Inventory
Triton Digital®, the global technology and services leader to the digital audio industry, announced today the integration of its audio advertising marketplace, a2x®, with Amsterdam-based, mobile media agency, MobPro. The partnership provides MobPro’s advertisers with the ability to add online audio from thousands of podcasters, radio broadcasters, web radios, and online music services from around the globe to their programmatic, omnichannel buys.
“Nowadays, consumers are all over the place, moving across all sorts of mobile platforms and apps at the speed of light. Our challenge is creating meaningful brand experiences for our advertisers across all of these platforms with content that seamlessly fits the user experience,” said Dominiek van Esse, Managing Director at MobPro. “With the integration of Triton Digital and the a2x marketplace, we’ve further expanded our horizons when it comes to bringing together brands and their audiences on smartphones. Our advertisers were very enthusiastic hearing about the latest audio developments, and look forward to reaching consumers through mobile radio campaigns.”
“The streaming audio industry is burgeoning in the Netherlands,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to have integrated MobPro with a2x, and look forward to helping their buyers leverage this growing and powerful medium to extend their reach and increase the efficiency of their omnichannel buys.”
The global audio marketplace, a2x, is the world's first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, contact monetization@tritondigital.com.
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton Digital
powers the global online audio industry with Webcast Metrics®, the
leading online audio measurement service, that makes it easy for
advertisers and brands to determine the best destination and time to
reach their target audiences. Through unparalleled integrity,
excellence, teamwork, and accountability, Triton Digital remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. For more information,
visit www.TritonDigital.com.
About MobPro
MobPro is the mobile media agency operating in
The Netherlands. MobPro provides mobile advertising solutions for
premium brands in The Netherlands, such as Unilever and Heineken, to
reach their target audiences through the most personal brand experiences
across all possible mobile platforms. Therefore MobPro has its in-house
built DSP through which advertisers can buy data based and programmatic
display, video and audio media in order to grow brand performance - more
valuable and efficient. For more information, visit www.mobpro.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180225005051/en/
Contact information
Triton Digital
Kristin Charron, +1 514-448-4037
Kristin.charron@tritondigital.com
or
MobPro
Martine
Hammink, +31653519393
martine.hammink@mobpro.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Lenovo Group: Q4 and Full Year Financial Results 2024/2522.5.2025 07:21:00 EEST | Press release
Lenovo GroupLimited (HKSE: 992) (ADR: LNVGY), together with its subsidiaries (‘the Group’), today announced Q4 and full year results for the fiscal year 2024/25, reporting significant increases in overall group revenue and profit. For the full year, revenue grew 21% year-on-year to US$69.1 billion, marking the Group’s second-highest annual revenue in its history. Net income was up 36% year-on-year to US$1.4 billion on a non-Hong Kong Financial Reporting Standards (non-HKFRS[1]) basis. The Group’s diversified growth engines continue to accelerate, with non-PC revenue mix up nearly five points year-on-year to 47%. All business groups were healthy and strong and met their strategic intent and financial goals, and all sales geographies gained double-digit revenue growth year-on-year, reflecting the strength of the Group’s diversified businesses and resilient global footprint. The results were not only driven by the Group’s focus on executing a clear strategy, but also its end-to-end integr
Mastercard and OCTO Join Forces to Promote Responsible Driving Through Loyalty Programs21.5.2025 19:10:00 EEST | Press release
Mastercard and OCTO, a global leader in advanced telematics solutions and data analytics services for the insurance and automotive sectors, today announce a collaboration aimed at redefining the interaction between insurance companies and customers by encouraging safer driving behaviors through an innovative loyalty program. The partnership involves the integration of Mastercard’s SessionM – a platform designed to support businesses in managing customer loyalty and engagement – with OCTO’s patented scoring models, which assess driving behavior using either physical devices (black boxes) or digital solutions (apps). This agreement has a dual objective: for drivers, it provides tangible benefits such as discounts on auto, home, and travel insurance, as well as other rewards, in exchange for safe and responsible driving. For insurance companies, it enhances customer engagement and loyalty, reduces portfolio risk, and helps control costs through a continuous and interactive relationship wi
Boomi Recognized as a Leader for the 11th Time in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service21.5.2025 18:30:00 EEST | Press release
Boomi™, the leader in AI-driven automation, today announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service (iPaaS), for the 11th consecutive time – the longest in the report’s history. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250521105444/en/ In our opinion, Boomi’s continued industry recognition reflects its unwavering commitment to innovation, customer success, and ecosystem growth. Over the past year, Boomi has accelerated its investments in AI agent management, API management, and data management to help enterprises connect everything with one platform and drive intelligent automation at scale. Key advancements include: Launch of Boomi Agentstudio for AI Agent Management: Boomi recently introduced the only full agent lifecycle management solution that allows organizations to simply design, govern, and orchestrate all AI agents at scale, helping unlock h
Textron Aviation Announces Fleet Order for up to 12 Cessna Citation Business Jets From Aerolineas Ejecutivas21.5.2025 18:00:00 EEST | Press release
Textron Aviation today announced it has entered into a purchase agreement with Aerolíneas Ejecutivas (ALE), Mexico’s leading business aviation company, for up to 12 Cessna Citation business jets. ALE will operate the aircraft — a mix of Cessna Citation Latitude, Citation CJ3 Gen2 and Citation CJ3 Gen3 business jets — in its fractional ownership division, MexJet. ALE expects to take delivery of four aircraft, including two Citation Latitudes and two Citation CJ3 Gen2 aircraft, in 2026. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250521263551/en/ Textron Aviation announces fleet order for up to 12 Cessna Citation business jets from Aerolineas Ejecutivas. (Photo Credit: Textron Aviation) The Cessna Citation business jets are designed and manufactured by Textron Aviation Inc., a Textron Inc. (NYSE:TXT) company. “Cessna Citation business jets are ideal for fractional customers seeking class-leading comfort and performance,” sa
ElastiFlow and Rohde & Schwarz Collaborate To Deliver Unmatched Network Traffic Insights21.5.2025 17:00:00 EEST | Press release
ElastiFlow, a pioneer in the observability space, today announced a strategic partnership with Rohde & Schwarz, one of the world’s leading manufacturers of test and measurement, secure communications, monitoring and network testing, and broadcasting equipment. This collaboration aims to improve network visibility and data enrichment capabilities for enterprises worldwide. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250521910528/en/ Network flow data, in the form of IPFIX records, is essential for understanding network traffic, detecting anomalies, and ensuring optimized performance and robust security. The new alliance leverages ElastiFlow to enrich IPFIX records from Rohde & Schwarz solutions, transforming raw data into actionable insights. This enables rapid, real-time detection of network events, security threats, and application performance issues. The collaboration allows for deep packet inspection (DPI) technology t
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom