MFA: 100 years of Finland's country branding through the film industry

The seminar will be held on Wednesday 18 April from 15.00 to 17.30 at Orion, Eerikinkatu 15, Helsinki.

The seminar will present films that have marketed Finland over the years, such as Finland (1911), Suomi kutsuu (1940), Friendly Finland (1951), Urheileva Suomi (1974), Smith & Jonesin Finland for Adults (1987) as well as the most recent audiovisual material used in country branding work.

Seminar programme:

• Opening of the seminar, Petri Salo, Ambassador for 100-year-old Ministry for Foreign Affairs
• Early days of country branding films, Jari Sedergren, Docent, Special Researcher, KAVI
• 1980–1990, Louis Clerck, Docent, Professor, University of Turku
• Country branding in today's audiovisual world, Petra Theman, Director, Unit for Public Diplomacy, Ministry for Foreign Affairs

Please, register by 15 April via this link: https://www.lyyti.in/maakuvaseminaari

Inquiries: Ambassador Petri Salo, tel. +358 295 351 018, and Tiina Tähtinen, Desk Officer responsible for the Foreign Ministry's centenary celebrations, tel. +358 295 351 765.

The Foreign Ministry's email addresses are of the format firstname.lastname@formin.fi.