Dentsu Aegis Network Announces the Launch of Merkle MENA
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180626006689/en/
Rudy Banholzer (Photo: Business Wire)
In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition by Merkle in the EMEA region.
Your Social is being rebranded to Merkle with Rudy’s remit now to grow the business’ capabilities to help clients adopt people-based marketing. PBM enables brands to identify real people by leveraging the data behind them to create personalised experiences - ultimately driving customer loyalty. As a global leader in PBM – with a rich heritage in data, technology and analytics - Merkle has expanded rapidly in EMEA, which now comprises almost 1500 people in 14 offices across five countries.
Rudy joined Your Social six years ago, tasked with setting up the regional office in Dubai and growing the business in the UAE and across the Middle East. The team of 25 people is already supporting leading global and regional brands including Daman Insurance, Dolby, Pioneer and National Bank of Fujairah in social media, customer experience and performance marketing.
In his new job Rudy will be supported by Vimal Badiani, who has been recently promoted to the role of commercial director. Vimal was previously at Merkle Periscopix in the UK, the performance media agency acquired by Merkle in 2015, most recently as head of paid search.
Michael Komasinski, president of Merkle EMEA, said: “This launch represents a significant development in the continuing and rapid expansion of our global footprint and range of capabilities. The appetite for people-based marketing, combined with Rudy’s experience of growing businesses in MENA, creates an exciting opportunity for us.”
Rudy added: “I’m looking forward to accelerating growth by tapping into the power of Merkle’s position as a world leader of people-based marketing and the incredible scale of Dentsu Aegis Network to support the needs of our clients on their people-based marketing journeys.”
Tarek Daouk, CEO Dentsu Aegis Network MENA said: “I am thrilled that we are launching Merkle in the region and that we can continue to advance the Dentsu Aegis data story here through a suite of new services and analytics products. Merkle compliments our existing offering and in a world of personalised digital marketing we are pleased to be able to offer our clients a new and powerful range of CRM and performance capabilities.”
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180626006689/en/
Contact information
For further information:
Simpatico PR
Sarah Ramamurthy
or
Lorna
Keegan
020 7439 9275
merkle@simpaticopr.co.uk
or
Dentsu
Aegis Network
Sara Paye, +971 4 447 4996
Marketing &
Communications Manager MENA
Sara.paye@dentsuaegis.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Yamaha Motor: Consolidated Business Results Summary - First Half of Fiscal Year Ending December 31, 2025 -5.8.2025 20:00:00 EEST | Press release
Yamaha Motor Co., Ltd. (Tokyo: 7272) announces its consolidated business results for the first half of fiscal 2025. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250805154633/en/ Yamaha Motor Co., Ltd. Revenues for the period were 1,277.8 billion yen (a decrease of 70.6 billion yen or 5.2% compared with the same period of the previous fiscal year), operating income was 84.1 billion yen (a decrease of 70.0 billion yen or 45.4%), and net income attributable to owners of parent was 53.1 billion (a decrease of 59.8 billion yen or 52.9%). For the first half-year consolidated accounting period, the U.S. dollar traded at 148 yen (an increase of 4 yen from the same period of the previous fiscal year) and the euro at 162 yen (an increase of 3 yen). Declining unit sales in motorcycles, personal watercraft, and golf cars led to lower revenues. For operating income, the decrease in unit sales and higher R&D expenses in the core motorcy
Textron Aviation Announces Additional Garmin Avionics Upgrade Option for Cessna Citation CJ15.8.2025 19:00:00 EEST | Press release
Textron Aviation Inc., a Textron Inc. (NYSE: TXT) company, today announced customers can now upgrade their Cessna Citation CJ1 with the all-Garmin retrofit solution following Federal Aviation Administration (FAA) supplemental type certification (STC). Customers can have the upgrade installed at any of the company’s global service network locations to add significant technological advances and new capabilities to their aircraft. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250805392790/en/ Textron Aviation announced customers can now upgrade their Cessna Citation CJ1 with the all-Garmin retrofit solution following Federal Aviation Administration (FAA) supplemental type certification (STC). The Garmin avionics upgrade — including the new, larger 12-inch G600 TXi flight display, TXi EIS, GTN™ 750Xi GPS/NAV/COMM and GFC™ 600 digital autopilot — is a cutting-edge solution for the CJ1 cockpit. The system offers situational aware
Beaulieu International Group and Digimarc Demonstrate Digital Watermarks as a Scalable Solution for Digital Product Passports in the Flooring Industry5.8.2025 18:00:00 EEST | Press release
Beaulieu International Group (B.I.G.), a global leader in material and flooring solutions, and Digimarc Corporation (NASDAQ: DMRC), a pioneer in digital watermarking technologies, have successfully demonstrated that invisible digital watermarks are a highly effective solution for delivering CPR-mandated construction Digital Product Passports (DPP) to the flooring industry while uniquely meeting its complex needs. “Facilitating the circular economy through DPP compliance is a top priority for Beaulieu, because eventually, all flooring products will be removed and replaced,” said Nele Cattoor, B.I.G.’s Regulatory Compliance Lead. “The challenge was to find a data carrier that not only functions while the flooring is in place, but also survives the damage that inevitably occurs during removal. This data carrier must therefore be imperceptible to the human eye—something that could be integrated directly onto the surface of our flooring solutions—without affecting the design, appearance, or
ElevenLabs Launches Eleven Music in Collaboration with Music Industry Partners5.8.2025 16:52:00 EEST | Press release
ElevenLabs, the leading AI audio research and product company, today announced the launch of Eleven Music, expanding on its mission to build the most comprehensive AI audio platform in the world. Eleven Music enables businesses, creators, artists, and everyday users to generate studio-grade music from natural language prompts. Eleven Music was built in partnership with artists, labels, and publishers, and includes guardrails to protect rightsholders. Eleven Music users can effortlessly generate their ideal track, in any genre or style, with or without vocals, in numerous languages – and in a matter of minutes. Generated tracks can be used for nearly any application. ElevenLabs plans to integrate Eleven Music into its full suite of tools, including its Conversational AI platform. “As an AI audio company, expanding into music was a natural progression, and we are thrilled to introduce Eleven Music today,” said Mati Staniszewski, CEO and Co-Founder of ElevenLabs. “We’ve heard massive dema
Andersen Consulting Enters Collaboration Agreement with Systematix5.8.2025 16:30:00 EEST | Press release
Andersen Consulting enhances its digital transformation and cybersecurity capabilities with the addition of collaborating firm Systematix, a leading technology consultancy known for delivering innovative digital enablement solutions that drive operational efficiency, growth, and competitive advantage. Founded in 1975, Systematix offers end-to-end consulting and implementation services across digital transformation, enterprise application development, ERP, business analytics, IT strategy, and cybersecurity. With hundreds of seasoned consultants and technologists, Systematix helps clients navigate complex business challenges by leveraging emerging technologies and tailoring scalable solutions across a range of robust industries, including financial services, healthcare, manufacturing, and public sector organizations. “For five decades, we’ve built a reputation for delivering robust technology solutions and resources that help organizations adapt, compete, and thrive in an increasingly di
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom