Fantasy Westward Journey Presents the Beauty of Chinese Intangible Cultural Heritage in Italy
20.1.2020 10:40:00 EET | Business Wire | Press release
Traditional Chinese culture was front-and-center at the Chinese-Italian Traditional Cultural Exchange and Heritage Exhibition held in Florence last week. Commencing with a welcome reception attended by Chinese and Italian guests in academia and the arts, the exhibition also celebrated the 50th anniversary of diplomatic relations between China and Italy.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200119005059/en/
Master Fan Weiguo, an inheritor of Mount Tai Shadow Puppet Play, performed shadow puppet plays with experience sessions during the exhibition. (Photo: Business Wire)
The main event sponsor, Fantasy Westward Journey Online, is an RPG from NetEase Games, which has acquired 360 million users with 2.71 million concurrent users at its peak. Based on classic Chinese folklore, it immerses gamers into intangible cultures through various in-game features and activities. Companies like NetEase, Inc. (NASDAQ: NTES) have been trying to revive intangible cultures and attract a younger generation in the form of interactive entertainment.
The reception, Craft Your Dream: Preserve China’s Intangible Cultural Heritage, was attended by Italian guests including Tommaso Sacchi, Minister of Culture, Fashion & Design, and Michele Rossi, Culture Dept., Municipality of Florence; Eugenio Giani, President of Tuscuny Region Counsi, etc.
The four-day event presented the charm and beauty of Chinese traditions and advanced cultural exchanges between China and Italy. Sponsors included Fantasy Westward Journey, the Associazione dello sviluppo culturale in italia and N.O.I Internazionale culturale e Arte Associazione and the Accademia di Belle Arti di Firenze, Central Academy of Fine Arts.
The Exchange featured several speakers including:
- Professor Pierpaolo Ramotto of Accademia di Belle Arti’s Oil Painting Department, who explored the relationship between new media and traditional arts in Eastern and Western cultures and expressed his desire to study art in China.
- Yao Lu, Professor of Photography, Central Academy of Arts, who discussed the phenomenon of creative language through photography.
- Professor Cheng Kezhen, Central Academy of Arts, who provided an animation class, said that while “all things are laid out by God, what matters is people’s perspectives.”
- Zhang Zhaogong, Director, Future Media Game Studio, Central Academy of Arts, who discussed the boundary between games and reality, said NetEase “intended to involve students from the two countries in preserving traditional cultures.”
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200119005059/en/
Contact information
NetEase, Inc.
Li Ruohan
Tel: (+86) 571-8985-3378
globalpr@service.netease.com
NetEase Games
Yinan Zhu
Tel: (+86) 020-85105136, Ext. 56733
zhuyinan@corp.netease.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Verdantis Launches MRO360 “The World's First AI-Native Spare Parts Intelligence Platform”8.5.2026 16:40:00 EEST | Press release
Verdantis today announced the global launch of MRO360, a purpose-built AI platform that transforms how asset-intensive organizations manage their MRO spare parts inventory. Designed for manufacturers, oil and gas operators, mining companies, utilities, and other industrial enterprises, MRO360 deploys nine interconnected AI agents that continuously forecast demand, score parts criticality, manage obsolescence risk, calculate dynamic reorder points, helps intercompany plant transfer thereby realizing the exact dollar value of every optimization opportunity across a spare parts catalog in real time. Unlike traditional EAM and CMMS platforms built on static rules, MRO360's agents adapt continuously as demand patterns, supplier performance, and equipment health evolve. For the first time, a maintenance planner can see which work orders are at supply risk today and what to do about it. A CFO can see a live dollar figure of releasable excess inventory. “We have spent over twenty years working
Andersen Global Expands African Platform with Addition of Member Firm in Namibia8.5.2026 16:30:00 EEST | Press release
Andersen Global advances its growth across Africa with the addition of Andersen in Namibia, as Windhoek Advisory & Taxation adopts the Andersen brand, strengthening its ability to serve businesses operating in one of southern Africa’s dynamic emerging markets. A collaborating firm since 2021, Andersen in Namibia is a locally owned professional services firm delivering accounting, tax, and business advisory services tailored to the unique needs of Namibia’s business environment. With expertise spanning mining, agriculture, logistics, tourism, and financial services, sectors critical to Namibia’s economy, the firm supports both domestic enterprises and international businesses establishing operations in the region. Through cloud-based technology and data-driven insights, Andersen in Namibia delivers efficient, scalable solutions that enable businesses to optimize operations, manage tax obligations across jurisdictions, and make informed strategic decisions. “Our transition to the Anderse
Cyble Positioned as a Challenger in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies8.5.2026 16:22:00 EEST | Press release
Cyble today announced it has been recognized as a Challenger in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies. The company believes this recognition underscores Cyble’s mission to make threat intelligence truly operational—delivering AI-native capabilities that enable enterprises, government agencies, and MSSPs to shift from reactive security to proactive, intelligence-driven defense. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260508164528/en/ Cyble Named a Challenger in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies "Security teams are under constant pressure to respond faster with greater accuracy," said Beenu Arora, Co-Founder and CEO, Cyble. "We believe this recognition highlights our focus on delivering intelligence that drives real outcomes—cutting through noise, accelerating response, and enabling confident decision-making at scale." Intelligence That Acts
WHOOP Expands Health Platform with On-Demand Clinician Access and New AI Features8.5.2026 16:00:00 EEST | Press release
WHOOP, the human performance company, today announced a new suite of health and AI-driven enhancements and feature updates across the WHOOP memberships, marking a major step forward in its evolution into an intelligent health platform. These updates deepen the company’s commitment to delivering highly personalized, accurate, and actionable insights. They signal the company’s expansion beyond performance optimization into clinical-grade health support. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260508464188/en/ WHOOP Expands Health Platform with On-Demand Clinician Access and New AI Features “WHOOP is a membership, and we take that seriously,” said Ed Baker, Chief Product Officer of WHOOP. “We’re always asking how we can deliver more value to our members, and these upcoming features are some of the most meaningful we’ve ever built, from bringing clinician support directly into the app to advancing our AI coaching to be mo
Reply Presents the Jury of the Second Edition of the AI Music Contest: This Year Again, Finalists Will Perform on the NOVA Stage of Kappa FuturFestival in Turin8.5.2026 14:24:00 EEST | Press release
Reply, [EXM, STAR: REY], an international group specialised in the development of new AI-enabled business models and always distinguished by a strong drive for innovation, renews its commitment to creative experimentation with the second edition of the ReplyAI Music Contest. The initiative, organised in collaboration with Kappa FuturFestival—one of Europe’s leading festivals dedicated to electronic music—takes the form of an international competition aimed at creatives and innovators who use AI technologies to explore new ways of integrating sound and image, enhancing the role of artificial intelligence in live performances. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260508361016/en/ This initiative is part of the Reply Challenges, a programme of technological and creative competitions that reflects Reply’s commitment to developing innovative training models capable of engaging younger generations. Today, the Reply Chall
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom