For the Launch of Three Revolutionary Shoes the ASICS Innovation Summit Goes Virtual

ASICS has announced three revolutionary new shoes to power and protect athletes – METARACER™ an advanced racing shoe for long distances, METARISE™, a volleyball shoe and the spikeless METASPRINT™ track shoe for elite sprinters. Like all ASICS innovation, they are designed to help athletes perform and protect them at the same time. The uplifting power of movement and sport is more important than ever. The World Health Organization says that physical activity is an important way for people to cope with global restrictions on movement and enforced social distance.

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The three new shoes will be announced in the Sunrise Red color scheme, which is a symbol of athletes’ hope, passion and dedication and celebrates the city of Tokyo. “The three new shoes keep with the best ASICS tradition: they help athletes to perform better, but also keep them safe at the same time,” said Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Science. “Innovation has been at the core of the ASICS DNA since 1949, when our founder Kihachiro Onitsuka decided the power of sports could help transform the lives of children in war-torn Japan. Kihachiro Onitsuka decided that the power of sports could help children overcome the challenges and hardships after World War II.

“Ever since, whether it was an elite competition year or not, ASICS has continuously innovated to equip athletes of all abilities with the gear they need to reach their peak performance – but to do so safely. That’s the true spirit of ASICS.”

Originally planning to announce its new shoes at an ASICS Innovation Summit in Tokyo, the company has taken its shoe innovation into Virtual Reality, for ASICS’s first product preview in VR. Media, athletes and shoppers around the world can experience the three new shoes up close and personal – in the virtual innovation lab of the ASICS Institute of Sport Science. The Institute is the home of ASICS innovation in Kobe, Japan, with scientists, engineers and designers constantly working to develop technology that helps athletes to perform to the best of their abilities.

“We believe that now, more than ever, it’s important to remember the positive impact of sport for individuals and society: exercise uplifts people, so they achieve a sound mind through a sound body. And what better way to showcase ASICS innovation than taking people to a virtual innovation lab that brings our technology to life,” said Yasuhito Hirota, the President & Chief Operating Officer of ASICS.

COVID-19 RESPONSE
The health and wellbeing of our athletes, customers and staff as our top priority, and we took the decision weeks ago to close our retail stores and offices in affected markets around the world.

Medical professionals say that in the current situation movement is very important to ensure everybody’s mental and physical wellbeing. ASICS opened access to the ASICS Studio™ at-home workout app for everyone for the duration of this difficult situation. We believe in the power of sport to uplift us. in times like this it has never been as important to help everyone achieve a sound mind in a sound body. We will continue to do all we can to help the world achieve that goal.

METARACER™
The METARACER™ is ASICS’s most advanced long-distance racing shoe yet, designed to help performance athletes reach their peak. It combines our revolutionary GUIDESOLE™ technology with a carbon plate to give runners more stability.

The shoe has an improved toe-spring shape that reduces the load on the calf muscle by up to 20 per cent¹ for better energy efficiency. ASICS scientists have found that every degree less heat in a running shoe dramatically improves an athlete’s well-being.

SRP: €200.00

METARISE™
Higher jumps, fast movement on the break and stability without power loss – these are the unique qualities of the ASICS METARISE™ Indoor shoe. The curved heel design supports smooth transition and lift off for the attack. Research at the ASICS Institute of Sport Science has shown that the METARISE™ gives players an extra 3 per cent² lift for higher jumps – which for athletes can mean a difference of up to 2cm in the air.

SRP: €200.00

METASPRINT™
Traditionally, sprinters have relied on spikes to gain traction. Not anymore. With the METASPRINT™, ASICS revolutionizes what a track shoe should look like, replacing the spikes with a honeycomb carbon fiber outsole that optimizes and enhances traction and delivers explosive speed with each stride. The METASPRINT™ is the ideal choice for elite and competitive sprinters. With no spikes inhibiting your stride, athletes will transfer additional power with every step and increase speed – and over short distances, every millisecond saved counts³.

SRP: €300.00

Availability:
METARACER™ in Japan from April 17^th globally from June 26^th.
METASPRINT™ from April 17^th
METARISE™: June 12^th

-ENDS-

NOTES FOR EDITOR

MEDIA ASSETS

• VR Experience on YouTube
• Asset Library

Product videos:

• METARACER™
• METARISE™
• METASPRINT™

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¹ Research conducted by ASICS Institute of Sport Science, Kobe, Japan, January 2020 against running shoes.
² Research conducted by ASICS Institute of Sport Science, Kobe, Japan, September 2019 against volleyball shoes shows an increase in jump height on average of 3%.
³ Research by ASICS Institute of Sport Science, Kobe, Japan, February 2020 against traditional spikes, showed how sprinters could power forward on average an extra 6.67cm / second wearing METASPRINT which translates to nearly 500ths of a second [0.048 seconds] over 100m.

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Contact information

Lindsay Mandeville
PR Manager, ASICS Europe
Lindsay.mandeville@ASICS.COM