Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone
Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.
With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. The acquisition follows Spotify’s launch of Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern day digital marketing.
Advertisers will now be able to activate across Spotify’s Original & Exclusive podcasts while scaling reach through the Megaphone Targeted Marketplace. For podcast publishers, the acquisition will unlock innovative tools that will help them earn more from their work. This includes the opportunity to opt-in to have their content monetized, matching their listeners with even greater demand from advertisers. Following transaction close, Spotify will soon make Streaming Ad Insertion available to all podcast publishers on Megaphone, the first time this technology will be made available to third-parties. With Streaming Ad Insertion, podcast publishers will be able to offer more valuable podcast audiences to advertisers based on confirmed ad impressions.
“We are still in the early chapters of the streaming audio industry story, but it is absolutely clear that the potential is significant,” said Dawn Ostroff, Chief Content & Advertising Business Officer, Spotify. “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.”
“We are incredibly excited to join Spotify to help advance the podcast medium for publishers and advertisers alike,” said Brendan Monaghan, CEO, Megaphone. “We believe that Megaphone and Spotify’s shared value in innovation will drive the podcast ecosystem forward around the world.”
The closing of the transaction is subject to customary regulatory approvals.
About Spotify Technology S.A.
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 60 million tracks, including more than 1.9 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, Spotify is the world’s most popular audio streaming subscription service with 320m users, including 144m subscribers, across 92 markets.
We use our Investors and For the Record websites as well as other social media listed in the “Resources – Social Media” tab of our Investors website to disclose material company information. For more information, images, or to contact the press team, head over to https://newsroom.spotify.com/.
About Megaphone
Megaphone is a podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety. Megaphone Creative Solutions (MCS) provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201110005725/en/
Contact information
Press Contact:
Spotify Communications
press@spotify.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Xsolla Redefines the Metaverse With New Metasites Platform for Unreal Creators15.8.2025 19:00:00 EEST | Press release
Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today the latest evolution of its Metasite™ platform, designed to meet the growing demand for immersive, accessible, and creator-driven Metaverse experiences. Reimagined for Unreal Engine creators, studios, and digital communities, Xsolla Metasite™ offers a seamless, browser-based experience that enables developers and creators to publish, share, and monetize real-time 3D worlds with built-in multiplayer, voice chat, and monetization tools all without requiring downloads, installations, or backend infrastructure. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250815735499/en/ (Graphic: Xsolla) Powered by advancements in cloud streaming and WebGL, Xsolla Metasite™ is purpose-built for today’s creators and developers seeking a better way to deploy multiplayer experiences, simplify distribution, and activate their audiences. Ke
Xsolla Unveils Cloud Gaming Trials to Convert Game Demos Into Revenue15.8.2025 16:00:00 EEST | Press release
Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today game trials as a new focus for its Cloud Gaming solution. Designed to help developers and publishers boost visibility, player acquisition, and conversion, the upgraded Cloud Gaming solution bridges the gap between marketing and monetization by enabling instant game access, real-time performance tracking, and flexible pay-to-play models. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250815871365/en/ (Graphic: Xsolla) In an increasingly competitive cloud gaming market projected to surpass $10.4 billion in global revenue by 2025, developers are seeking scalable and cost-effective ways to engage players both before and after launch. With over 19,000 games added to Steam in 2024 alone, visibility and differentiation are more critical than ever. Xsolla’s upgraded Cloud Gaming solution addresses these challenges by offering
SVP Worldwide Announces Global Launch of Three New PFAFF® Sewing Machines: creative expression™ 750, quilt expression™ 725, and expression™ 71515.8.2025 01:33:00 EEST | Press release
SVP Worldwide, the parent company of PFAFF®, SINGER®, and HUSQVARNA® VIKING® sewing brands, today announced the highly anticipated global launch of three new PFAFF sewing machines: the creative expression 750, quilt expression 725, and expression 715. These machines combine precision engineering, cutting-edge technology, and the timeless craftsmanship PFAFF is known for. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250814267636/en/ SVP Worldwide, the parent company of PFAFF (R), launches three new sewing machines: the creative expression 750, quilt expression 725 and expression 715. The machines combine precision engineering, cutting-edge technology, and the timeless craftsmanship PFAFF is known for globally. The new models will be available for purchase beginning August 14, 2025 on PFAFF.com and at authorized PFAFF Dealer locations across the United States and Europe. Expanded global distribution in Latin America and Asia
Rimini Street Awarded U.S. GSA Multiple Award Schedule (MAS) for Oracle, SAP and VMware Support and Security Services14.8.2025 22:49:00 EEST | Press release
Rimini Street, Inc. (Nasdaq: RMNI), a global provider of end-to-end enterprise software support, management and innovation solutions, and the leading third-party support provider for Oracle, SAP and VMware software, today announced it has become an approved supplier on the United States General Services Administration’s (GSA) Multiple Award Schedule (MAS) under the contract 47QTCA25D00DT. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250814235551/en/ Rimini Street Awarded U.S. GSA Multiple Award Schedule (MAS) for Oracle, SAP and VMware Support and Security Services The availability of Rimini Street on the GSA expedites federal, state, local and tribal government agencies’ ability to select and switch from costly software vendor support to the Company’s comprehensive support and advanced security services for Oracle, SAP and VMWare at up to a 50% discount compared to the software vendor’s annual maintenance fees. To date, R
Xsolla Expands Payments in the Americas to Boost Conversions With Pay by Bank, Affirm, and Recurring Billing via Mercado Pago14.8.2025 22:00:00 EEST | Press release
Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today a major expansion of its localized payments offering across North and South America today. With new support for Pay by Bank and Affirm in the United States, Affirm in Canada, and recurring billing via Mercado Pago in Brazil, developers and publishers using Xsolla Pay Station can now unlock new revenue streams, reduce friction, and better connect with players through regionally trusted payment methods. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250814368955/en/ (Graphic: Xsolla) The Americas remain one of the largest and most diverse gaming regions, with a combined market value of approximately USD 100 billion. However, while opportunities are vast, consumer expectations regarding payments vary dramatically by country. Players in the U.S. increasingly seek fast, secure alternatives to credit cards; Canadian gamers a
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom