Business Wire

Electric Motor Technology Company YASA Acquired by Mercedes-Benz

Share

Mercedes-Benz today announced the acquisition of YASA, a pioneer in next-generation electric drive technology. Under the terms of the acquisition, YASA will operate as a wholly owned subsidiary of Mercedes-Benz, developing ultra high-performance e-motors, while retaining its own brand, team, facilities and continuing to supply existing automotive supercar customers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210722005414/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

YASA’s axial-flux electric motor - a step-change from legacy radial motors, giving end customers greater range and unsurpassed driving experiences. (Photo: Business Wire)

Electric motors are a fast developing area of technology where innovation and expertise drive performance and differentiation. YASA will help to develop pioneering best-in-class electric drive innovations to give Mercedes-Benz exceptional performance in a new electric era.

Founded in 2009, YASA’s proprietary axial-flux electric motor is a step-change from the legacy radial electric motor technology. YASA’s patented e-motors deliver the greatest efficiencies and highest power densities in class for the smallest possible size and weight, giving end customers unsurpassed driving experiences.

Following the acquisition, YASA and its 250 employees will continue to operate from its headquarters and production facility in Oxford, UK. YASA will provide electric motors for Mercedes-Benz’s AMG.EA electric-only platform, while also acting as an innovation partner pioneering new electric drive technology for the Group.

Chris Harris, CEO, YASA said, “Working with Mercedes-Benz since 2019, it was always clear that we shared the same commitment to engineering excellence, innovation and reshaping mobility for the electric age. This acquisition is tremendously exciting because it gives YASA technology the global scale and reach of Mercedes-Benz. Together, we have the opportunity to make YASA the premier mark of excellence in electric motor technology, accelerating the adoption of electric vehicles and resetting the bar for electric driving experiences.”

YASA’s expertise and resources will be focused on delivering world-beating electric drive technologies for AMG-Mercedes’ electric-only platform.

Philipp Schiemer, CEO of Mercedes-AMG and Head of the Top End Vehicle Group, said, “We warmly welcome YASA to Mercedes-Benz. YASA’s impressive axial-flux technology allows future fully electric Mercedes-AMG performance cars to stay a step ahead of the competition. Thanks to electric motors with higher power density and continuous torque delivery we will redefine the future of driving performance.”

<ends>

EDITOR’S NOTES

YASA http://www.yasa.com/

YASA, part of Mercedes-Benz AG, is a pioneer in next-generation electric drive technology. YASA’s unique axial-flux electric motor technology offers the greatest efficiencies and highest power densities in class for the smallest size and weight. YASA is based in Oxford and Welshpool.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

For media enquiries, images and interviews, please contact:
Tamara Sword on tam@thoughtldr.com
+44 (0)203 417 0717 // +44 (0)7906 638351

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Avanzanite Expands Italian Operations with General Manager Appointment14.10.2025 08:30:00 EEST | Press release

Avanzanite Bioscience B.V., a rapidly growing commercial-stage European specialty pharmaceutical company focused on rare diseases, announced today the appointment of Giovanni Galliano as General Manager for Italy. As the seventh executive leadership hire in 2025, this appointment further strengthens Avanzanite’s “Champions League” team of now more than 60 pharma professionals, while expanding operations into the European Union's third-largest economy. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013986565/en/ Giovanni Galliano, the GM Italy appointment for Avanzanite Bioscience. “Italy has been at the heart of Avanzanite’s story from Day One,” said Adam Plich, Founder and CEO of Avanzanite. “Our very first partnership was born there, in Sicily. That was the moment our journey began, and I will always be grateful for that spark and continued inspiration. Today we are proud to return to Italy with a clear mission: to prov

The Estée Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry14.10.2025 08:00:00 EEST | Press release

The Estée Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic,today announced the opening of its Fragrance Atelier within its new La Maison des Parfums on Rue Volney in Paris. This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies and cutting-edge capabilities, and will accelerate the company’s strategic ambitions in luxury and prestige fragrances. Rooted in the legacy of Mrs. Estée Lauder’s pioneering vision and her lifelong passion for fragrance, the Atelier’s opening marks a significant milestone in the company’s longstanding commitment to fragrance excellence and craftsmanship. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013447078/en/ The Exterior of La Maison des Parfums “It is with great pride and excitement that we open our Fragrance Atelier in Paris,” said Stéphane de La Faverie, Pre

Ant International’s WorldFirst Launches in Thailand to Offer Unified Global Account Service for Thai SMEs14.10.2025 07:43:00 EEST | Press release

Ant International’s WorldFirst, an all-in-one digital cross-border payment and treasury account service for global businesses, announced the official launch in Thailand at its Bangkok Global Voyage event. It will provide Thai SMEs with efficient and secure global account service to simplify international payments and fuel their expansion. The offerings are delivered through the partnership with 2C2P and its subsidiary 2C2P Plus, a Southeast Asia-based payments provider licensed by the Bank of Thailand. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013985398/en/ WorldFirst CEO Clara Shi kicks off WorldFirst’s official launch in Thailand The Going-Global: Seizing the Next Great Opportunity in Digital Trade report (Deloitte & WorldFirst) identifies Thailand as a High-Potential Market with strong digital trade growth. This outlook is driven by its SMEs, which represent 63.1% of all exporters and are central to achieving 5-7%

Pingo Doce Sets New Standard for AI-Driven Merchandising with SymphonyAI—and Raises the Bar for CPG Collaboration14.10.2025 07:06:00 EEST | Press release

Pingo Doce is moving fast to redefine merchandising with AI—replacing static reports with real-time, prescriptive insights that fuel sharper execution and stronger supplier alignment. The Portuguese retailer is part of Jerónimo Martins, one of Europe’s largest food retailers with over 5,700 stores across Portugal, Poland, and Colombia. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013626268/en/ Instead of static dashboards or flat-file reports, suppliers now get direct access to actionable intelligence. CPG partners can run dynamic “what-if” scenarios, optimize promotions and assortments, and see projected revenue impacts—collaborating in real time with Pingo Doce category teams. Powered by SymphonyAI’s CINDE Connected Retail platform, Pingo Doce is combining POS, assortment and shelf data into a single intelligent layer. The result: a modern monetizable insights platform that delivers next-best actions for both internal

Comcast Technology Solutions and Deutsche Telekom Partner to Deliver Advanced Whole-Home WiFi in Europe14.10.2025 07:00:00 EEST | Press release

Comcast Technology Solutions (CTS), a division of Comcast delivering media and connectivity innovations globally, today announced a major collaboration with Deutsche Telekom (DT) to introduce cutting-edge, whole-home WiFi Mesh technology in Europe. This strategic partnership brings together Comcast’s cloud-based WiFi Mesh Platform, already deployed at scale in North America and Europe, with DT’s European market strength, to provide seamless, intelligent connectivity across the home. The solution enables customers to enjoy reliable, self-optimising WiFi coverage that adapts dynamically to device usage and home layouts. "As expectations for seamless in-home connectivity continue to grow, we're focused on delivering high-performance, reliable solutions that meet those needs,” said Pedro Bandeira, Senior Vice President of Product and New Business at Deutsche Telekom. “Comcast’s proven technology supports our vision for future-ready broadband." A WiFi Solution Built for Reliability, Innovat

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye