BRIGHTCOVE ANNOUNCES BRIGHTCOVE MARKETING STUDIO FOR MARKETERS TO DRIVE GREATER AWARENESS AND REVENUE
Brightcove® Inc. (NASDAQ: BCOV) today unveiled Brightcove Marketing Studio™, a new solution that gives marketers access to easily find, use, and repurpose video assets, which are costly to create and underutilized across marketing teams.
Marketing professionals have typically been forced to search multiple systems to find ideal videos for their initiatives, often lacking insight into which videos perform best or what useful assets actually exist. Technology complexity has been a major obstacle. And, although 3 out of 4 marketers say video is “important” or “central” to their content strategies, more than half say “unclear processes” or “technical constraints” prevent them from using video more.1 The cost of creating video assets is often high but with the changing needs of consumers and the remote workforce, video is critical to be able to connect with audiences on a much larger scale and be able to measure the return on investment.
Brightcove Marketing Studio provides role-based access to video assets through a team's preferred social platforms, marketing automation, digital asset management, and content management tools.
Brightcove Marketing Studio features:
- Intuitive and centralized video management: Puts everything marketers need at their fingertips, including full-length videos, social clips, and thumbnails.
- Integration into existing workflows: Pulls video into the tools marketers use for easy discovery and implementation in email, social, partner, web, and event campaigns.
- Smart search: Surfaces relevant videos for every initiative with smart tagging and recommendations based on topic, format, audience, and buyer stage.
- Viewer intelligence: Provides insights into video performance and viewer engagement, displayed in intuitive dashboards or existing third-party analytics systems.
“Viewers retain 95% of a message when they watch it in a video compared to 10% when they read it in text and marketers who use video grow revenue 49% faster than non-video marketers,” said Brightcove CMO Jennifer Griffin Smith. “In today's remote (and tomorrow's hybrid) world it is a given that video enables us to boost brands, engage employees and build pipelines more efficiently.”
Video is an increasingly popular form of media consumption (a Forrester Report2 estimates it will make up 82% of all internet protocol traffic by 2022), therefore marketers must find ways to reach audiences across multiple platforms and devices. The Brightcove Marketing Studio allows marketers to utilize video content across their teams in systems they use daily to optimize content creation costs and drive greater results.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on Twitter, LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video that means business™.
1 Proprietary SBI survey commissioned by Brightcove of digital leaders and CMOs at 300 North American technology, retail, and manufacturing companies.
2 The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q4 2020
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211005005666/en/
Contact information
Press
Brightcove
Press@brightcove.com
Brodeur Partners
Alex Jafarzadeh
ajafarzadeh@brodeur.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Oremus Corporate Services Expands into Europe with Launch in Finland7.11.2025 17:23:00 EET | Press release
Oremus Corporate Services Private Limited, a multinational Finance and Accounting Advisory firm having its offices in the USA, India and the UK, has announced the extension of its services to Finland, marking the company’s foray into the European market. With over two decades of expertise in accounting, payroll, tax compliance, and advisory services, Oremus has earned trust as a technology-driven finance partner serving clients across geographies. Oremus is an ISAE 3402, ISO 27001, GDPR & DPDP Compliant Company, adhering to International Quality and Security Standards. “Finland isn’t just a new market for us — it’s the gateway to meaningful, growth-driven partnerships across Europe”. said Lalit Ananth Chawla, CEO of Oremus. Having established a strong reputation for delivering reliable Accounting and Advisory solutions to scale-ups and growing businesses, we seek to collaborate with like-minded firms and investors to build a trusted growth ecosystem. Our vision is to offer technology-d
Experian Named a Leader in IDC MarketScape: Worldwide Identity Verification in Financial Services 2025 Vendor Assessment7.11.2025 16:00:00 EET | Press release
Experian today announced it has been named a leader in the IDC MarketScape: Worldwide Identity Verification in Financial Services 2025 Vendor Assessment (doc # US52985325, September 2025). The report evaluates vendors on the depth and breadth of their identity verification capabilities and on how effectively they align with current and future customer needs. The IDC MarketScape methodology for this assessment involved two key measures of success: capabilities that reflect Experian’s current menu of services and how well aligned they are to its customer needs as well as strategies that indicate how well Experian’s future strategy aligns with what customers will require in three to five years. “This assessment offers a 360-degree view of our identity-verification solutions, and we’re very proud to be recognized as a leader,” said Keith Little, President of Experian Software Solutions at Experian. “Experian continues to listen to our clients and focus heavily on product development across
Rachelle Alexis Lim is appointed CEO of MultiSafepay as the Company Aims to Better Serve European SMEs with Innovative Solutions7.11.2025 15:12:00 EET | Press release
MultiSafepay, a leading European payment service provider, today announces that Rachelle Alexis Lim has been appointed as the new Chief Executive Officer (CEO) of MultiSafepay. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251107657130/en/ Rachelle Alexis Lim is appointed CEO of MultiSafepay. In her new role, Lim oversees the overall business strategy and operations of MultiSafepay, leading the company to serve a fast-growing client base of SMEs (small and medium-sized enterprises) in Europe, leveraging innovative solutions to drive their inclusive growth. She now also sits on its board of directors, following approval from the Dutch central bank, De Nederlandsche Bank (DNB). Founder Olaf Geurs, who has served as CEO since establishing MultiSafepay in 1999, will remain Chief Technology Officer (CTO). Geurs will continue to serve on the board of directors, where he and the other existing members will be joined by Lim. In his
Organon Announces Agreement to Divest its JADA ® System for Up to $465 Million to Laborie7.11.2025 14:30:00 EET | Press release
Organon (NYSE: OGN), (“Organon” or “the Company”) a global healthcare company with a mission to deliver impactful medicines and solutions for a healthier every day, announced today that it has entered into an agreement with Laborie Medical Technologies Corp. (“Laborie”), a leading diagnostic and therapeutic medical technology company, for them to acquire the JADA System. The transaction, valued at up to $465 million, is comprised of $440 million to be paid at closing, subject to certain closing adjustments, and a potential payment of up to $25 million subject to the achievement of certain 2026 revenue targets. Approximately 100 employees are expected to transfer to Laborie as part of the agreement. “I am incredibly proud of the work the JADA team and Organon have done to help more than 136,000 new mothers in over 20 countries, positioning JADA as a recognized standard of care in postpartum hemorrhage (PPH) management,” said Organon Interim Chief Executive Officer (“CEO”) Joseph Morriss
ADNOC Partners With Comera Financial Holdings to Empower Its UAE Suppliers and SMEs With Smart Financing Solutions7.11.2025 14:23:00 EET | Press release
ADNOC has signed a strategic partnership with Comera Financial Holdings to enhance financial access for ADNOC’s UAE-based small and medium enterprises (SMEs) and suppliers. The collaboration will launch a financing program, enabling SMEs and suppliers to access working capital more efficiently to enable them to more swiftly deliver on ADNOC purchase orders (PO). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251107458886/en/ ADNOC Partners with Comera Financial Holdings to Empower its UAE Suppliers and SMEs with Smart Financing Solutions (Photo: AETOSWire) The initiative will boost access to liquidity while enabling scalable operations and sustainable growth for the suppliers and SMEs. The partnership reinforces ADNOC’s commitment to supporting local businesses and advancing the UAE’s economic diversification by providing practical solutions that empower SMEs to thrive and compete globally. Khaled Al Zaabi, ADNOC Group Chief
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom