Finland based B2B SaaS startup, Serviceform secures 2M€ to simplify business software for established businesses

Serviceform was founded in 2018 by Sri Lankan CEO Iranthi Gomes and Finnish CTO Jarkko Oksanen, and is used in more than 1500 websites and by businesses in 9 different countries from Asia to Europe to US.

Serviceform helps businesses solve their most common problems with lead generation, customer management and customer support. Our product portfolio includes chatbots, live chat, pop-ups, leadbars, social inbox, CRM, web analytics and dynamic forms. Serviceform does this by taking the best parts of software used by the top companies of the world and simplifying it for the SME market.

"What we find very interesting with Serviceform is that they have found niche, traditional companies that are still underserved digitally. These companies struggle to find simple digital tools to grow their businesses. With Serviceform, they can triple the number of leads very shortly. Serviceform has a super sticky product with fantastic customer satisfaction.", says Sara Resvik, CEO & Partner of BackingMinds VC.

"Gorilla Capital has been a Serviceform investor since 2018, so we’ve had a 1st row seat to monitor their progress. They have been one of the steadiest growth stories in our portfolio, and now they are ready to move to the next level. We are very excited to see them start the next chapter on their journey", says Risto Rautakorpi, Managing Partner at Gorilla Capital.

This new round of funding will be used for three things;

1. To expand into new markets: Starting with Sweden and then central Europe through establishing operations in Luxembourg.
2. Scale the proven business model in Finland, Spain and Sri Lanka by strengthening the current team from 30 to 100 to serve existing and new clients even better.
3. Build the product portfolio to meet and expand clients’ expectations.

On these future goals, Iranthi is "very thrilled to partner with BackingMinds to take Serviceform to the next level". She continues: "We started Serviceform because we saw the lack of simple business software targeted for businesses outside the tech community when we were running a coffee catering business in Australia. All SaaS products require you to have a certain amount of experience in finding the right solution and setting it up. It can be quite frustrating and time-consuming. Managing a business is hard enough without having to spend time learning new complex tools".