Entrust Your Home's Hygiene to BioBellinda’s New Probiotic Formula
As the pandemic wore on, our hygiene sensitivity increased the time spent cleaning our homes, leading to ever greater use of cleaning materials that contain heavy chemical substances such as bleach and disinfectants. Research reveals that such products can destroy useful probiotics, or beneficial organisms, alongside bacteria, creating clean but unnaturally sterile living spaces. UK research suggests that cleaning products with probiotic properties reduce germs and viruses by up to 80%. Probiotic cleaning products prevent the proliferation of harmful bacteria, mould and viruses by 60%, while reducing infectious diseases by 52%.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220927005589/en/
Entrust your home's hygiene to BioBellinda’s new probiotic formula (Graphic: Business Wire)
Explaining that our homes have both harmful and beneficial microorganisms just like the human body, BioBellinda R&D Specialist, Microbiologist Kübra Hocaoğlu said, “Our homes can be likened to the microbial community that exists in our intestines, which supports the continuity of our life cycle. The most widely used chemical cleaners destroy almost all the microorganisms that exist in our homes. During cleaning, probiotics are also wiped out, which can create an ever expanding space for health-threatening microbes to proliferate. Surfaces that are excessively cleaned with such chemicals pave the way for harmful microorganisms to multiply every 20 minutes, securing and fortifying their place in homes.”
The era of biological cleaning heralds a revolution
Describing how probiotic cleaners containing natural ingredients can, when used regularly, prolong the cleanliness of homes by extending the lifespans of healthy bacteria, Hocaoğlu said, “probiotic cleaners eliminate harmful bacteria while leaving millions of beneficial bacteria with probiotic properties on surfaces. Our goal is to create healthy microbiomes using ProBioPlus in products ranging from cosmetics, skin care and home cleaning, with our high quality brand BioBellinda.
Our awareness of the importance of environmental factors in human health has advanced even further with ProBioPlus, which avoids GMOs that can cause irritation and contains only natural ingredients that are safe to use on sensitive and allergic skin. We are pioneering a biological cleaning revolution with probiotic cleaning in homes through ProBioPlus, with its neutral pH formula suitable for use on tiles, marble, bamboo, wood and which contains no harmful chemicals.”
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220927005589/en/
Contact information
Lenura Chelibeeva - lchelibeeva@biobellinda.com.tr
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Tecnotree Named a Visionary in the 2025 Gartner® Magic Quadrant™ for AI in CSP Customer and Business Operations16.9.2025 14:38:00 EEST | Press release
Tecnotree, a global leader in AI, 5G, and cloud-native digital platforms and services has been recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for AI in CSP Customer and Business Operations. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250916788293/en/ Tecnotree Named a Visionary in the 2025 Gartner® Magic Quadrant™ for AI in CSP Customer and Business Operations We feel this underscores the company’s ability to deliver AI-powered, cloud-native platforms that enable communications service providers (CSPs) and enterprises worldwide to accelerate digital transformation, monetize networks, and deliver hyper-personalized customer experiences. The Gartner report, authored by analysts Pulkit Pandey, Amresh Nandan, Will Rice, and Mounish Rai, evaluates leading AI vendors for CSP customer and business operations. According to Gartner, AI in CSP customer and business operations helps CSPs utilize AI/ML to generate ins
TreviPay Powers Walmart Business Pay By Invoice Offering16.9.2025 14:00:00 EEST | Press release
TreviPay, a fully managed B2B payments platform, has collaborated with Walmart Business to launch the next phase of the retailer’s Pay By Invoice program. The program enables eligible business customers to access a line of credit with 30-day net terms, powered by TreviPay’s next-generation payments and A/R automation technology. The offering is available for purchases online, in the Walmart Business app or in-store. A study of 300 global business buyers, conducted by Murphy Research for TreviPay, found 85% of buyers want the option to pay on net terms and are likely to buy more when they can pay this way. TreviPay’s Pay by Invoice offering enables buyers to defer payment, receive detailed invoices for streamlined recordkeeping and procurement, and manage cash flow more effectively. “The biggest opportunity in retail now is in B2B. Companies that capture this valuable segment will win with flexible payment options that integrate directly into the buying experience and maintain efficienc
Areteia Therapeutics Announces Positive Topline Results from the First Phase III Study of Oral Dexpramipexole in Eosinophilic Asthma16.9.2025 14:00:00 EEST | Press release
Areteia Therapeutics, Inc. (“Areteia”) today announced positive results from the Phase III EXHALE-4 efficacy and safety study of dexpramipexole as an add-on oral therapy in participants with eosinophilic asthma. “More than half of people with asthma have the eosinophilic subtype, yet there remains a profound need for easily administered oral treatment options that can help address their symptoms, which are often severe,” said Ian Pavord, MA, DM, Professor of Respiratory Medicine at the University of Oxford, UK and a member of Areteia’s Scientific Advisory Board. “Initial results from the Phase III EXHALE-4 study are extremely promising, particularly the statistically significant improvement in lung function and the reduction in eosinophils observed with dexpramipexole versus placebo, which show the potential for dexpramipexole to become the first oral treatment approved for eosinophilic asthma.” “We are pleased to report positive topline results for the EXHALE-4 Phase III study, which
NIQ Joins the Decentriq Network to Enable Secure Data Collaboration for Marketers and Agencies Across Europe16.9.2025 13:00:00 EEST | Press release
NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high quality consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms for the first time, enabling advertisers and agencies to utilize the data for audience profiling and closed loop measurement. Expanding beyond shopper insights NIQ is expanding its services to the data and media ecosystem through privacy-persevering clean rooms, opening up new opportunities for marketing and advertising agencies to enrich their first-party data insights, inform audience strategies, and measure sales outcomes. As Pierre Cholet, Chief Customer Officer at Decentriq, explains, “NIQ has long been a trusted name in understanding consumer purchasing behavior. Now, by integrating their data into Decentriq’s clean room, advertisers and agencies can leverage thi
Businesses Scale Transformation to Meet Regulatory, Technology and Customer Challenges, Finds Arthur D. Little Global Research16.9.2025 12:45:00 EEST | Press release
Transformation is now a way of life for global companies, with two-thirds (65%) undergoing wide-reaching or expanding organization-wide transformation initiatives. This is driven by regulatory change (including tariffs), technological disruption, and shifting customer needs, all of which are rated at 4.1/5 in importance. Confidence levels are high, with 95% expecting initiatives to deliver success, according to the inaugural Arthur D. Little (ADL) Global Transformation Study. Time frames vary significantly between regions. 71% have a four-to-six-year window for transformation, with 32% focused on five years. However, average timelines range from 3.2 years in North America to 4.9 years in the Middle East and 5.5 years in Asia-Pacific. There are also significant differences between who leads transformation efforts globally. While a third (32%) of companies have a Chief Transformation Officer (CTrO), adoption varies considerably by region. 53% of European companies have a CTrO, compared w
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom