Sonitor® Technologies Prepares for Accelerated Growth
Sonitor Technologies AS, the global leader in ultrasound-based, indoor positioning technology, today announced that it will merge its Forkbeard and Sonitor Technologies subsidiaries as it prepares for accelerated revenue growth with the market entry of Forkbeard, the company’s cloud-based, product platform for indoor positioning of smart mobile devices
“We are at the beginning of an exciting new chapter in our company history,” said Arne Oyen, Group President and CEO of Sonitor Technologies AS. “This merger of our subsidiaries strengthens our focus and resources as we expand our global market presence. Forkbeard can deliver the many benefits of indoor positioning and proximity monitoring to every user of a smart phone or tablet. We will build on the strong commercial franchise that Sonitor has established in acute care and senior living with its market leading Sonitor Sense™ platform and expand into other industry sectors, such as manufacturing. Going forward, the merged company will be known as Sonitor, and Forkbeard will be the name of our cloud-based, indoor positioning product platform for mobile devices.”
The sales organizations in Sonitor’s primary geographic markets will offer the full complement of Sonitor Sense and Forkbeard products. Palle Furum will serve as Chief Commercial Officer of Europe and the Middle East (EMEA), and Murray Robinson as Chief Commercial Officer of Asia Pacific (APAC). Both Furum and Robinson have held management positions in their regions with Forkbeard and Sonitor, respectively. Matt Crane, an experienced executive with a successful career in the healthcare industry from start-ups to large corporations, has joined the company to head up North America as Chief Commercial Officer, CEO Sonitor Technologies, Inc.
“We are very pleased to welcome Matt to Sonitor,” Oyen said. “Matt’s background includes 18 years with Hill-Rom in management positions responsible for strategic planning, technical support and sales of medical devices and IT systems such as Nurse Call and RTLS. He has an impressive track record of closing major contracts with top IDNs, the US Government and Group Purchasing Organizations.”
Anne Bugge, who headed Sonitor’s global commercial group for the past eight years, will join the parent company as Strategic Advisor to the Group President and CEO with a focus on building and expanding the company’s key strategic corporate partnerships.
“At Sonitor, we are driven by the spirit of innovation and tackling what others thought was impossible, and have achieved many industry firsts,” Oyen stated. “We have the talent, people, resources and commitment to make a positive contribution through our technology to improve the quality of everyday life.”
About Sonitor
Sonitor Technologies AS is the leading provider and innovator of accurate and reliable ultrasound-based Real Time Location Systems (RTLS) and Indoor Positioning Systems (IPS). It is the first and only company to develop and commercialize proprietary ultrasound technology as the primary technology for indoor positioning of people, equipment, and objects. Sonitor’s product platforms, Sense and Forkbeard, provide location intelligence using advanced algorithms and analytics to improve operational efficiencies, workflow visibility, and personal safety in healthcare and other industry sectors. Visit www.sonitor.com and www.forkbeardtech.com for more information.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221003005305/en/
Contact information
Dan Conley
Beacon Communications
dconley@beaconpr.com
+1-312-593-8461
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Cognite Atlas AI™ Drives Customer Momentum with New Major Release, Accelerates Adoption of Agentic AI to Unlock More Industrial Value9.9.2025 22:00:00 EEST | Press release
Cognite, the global leader in industrial AI, today announced a major release of Cognite Atlas AI™, the only low-code industrial AI agent workbench to power agents with real-time, AI-ready operational technology (OT), information technology (IT), and engineering data. This rapid momentum includes onboarding new customers weekly, a testament to its effectiveness in driving industrial digital transformation and value. The latest product release will be showcased at an oversubscribed Atlas AI Summit with hundreds of attendees in Tokyo, Japan, on September 10th. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250909488860/en/ Cognite, the global leader in industrial AI, today announced a major release of Cognite Atlas AI™, the only low-code industrial AI agent workbench to power agents with real-time, AI-ready operational technology (OT), information technology (IT), and engineering data. “This latest release of Cognite Atlas AI i
Mouser Electronics Explores the 3D Printing Revolution and Its Impact on Design, Engineering, and Manufacturing9.9.2025 18:11:00 EEST | Press release
Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, today released its latest installment of the Empowering Innovation Together (EIT) technology series, entitled, That's 3D Printed? This installment explores how the foundational principles of 3D printing, also known as additive manufacturing, have advanced to transform design, engineering, and manufacturing through novel materials, artificial intelligence (AI), accelerated production cycles, and unparalleled design precision. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250909696607/en/ Discover how additive manufacturing transforms design, accelerates production, and unlocks new possibilities...one layer at a time. The ingenuity of 3D printing lies in its ability to fabricate highly complex geometries and intricate internal structures, a feat often unachievable with conventional subtractive
Andersen Consulting Adds to Human Capital Capabilities with HAGER Executive Consulting9.9.2025 16:30:00 EEST | Press release
Andersen Consulting enhances its human capital offerings through a Collaboration Agreement with HAGER Executive Consulting, a firm specializing in board services, executive search, and leadership development. Founded in 1996, HAGER supports clients internationally across industries—including industrial, healthcare, and financial services—through executive search services and governance solutions. The firm’s approach integrates deep sector insight with its proprietary methodology focused on aligning leadership potential with business transformation. “Executive search is about more than filling a position, it’s about recognizing potential and building leadership that endures,” said Martin Krill, managing partner of HAGER. “Our services center around connecting purpose-driven leaders with organizations poised for change. Through collaboration with Andersen Consulting, we’re amplifying that mission on a global scale.” “HAGER’s reputation is built on precision, trust, and a deep understandi
Rimini Street Selected by 100+ Organizations as their Preferred Support Solution for VMware9.9.2025 16:00:00 EEST | Press release
Rimini Street, Inc. (Nasdaq: RMNI), a global provider of end-to-end enterprise software support, management and innovation solutions, and the leading third-party support provider for Oracle, SAP and VMware software, announces a new client milestone, surpassing 100 VMware contracts served to date. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250909900104/en/ Rimini Street Selected by 100+ Organizations as their Preferred Support Solution for VMware Selected by the some of the world’s leading CIOs at global organizations as their preferred VMware support partner for perpetual licenses, Rimini Support™ for VMware continues to lead the market as a powerful, proven solution for protecting and maximizing the full value of VMware investments. By partnering with Rimini Street and benefitting from the premium support, exclusive security services and expert guidance, clients are effectively lowering IT operating costs, achieving fas
Regula Hits NIST Test: The Only Vendor Recognized Among Top Performers in All Critical Age Estimation Scenarios9.9.2025 15:30:00 EEST | Press release
For the first time, Regula, a global developer of identity verification (IDV) solutions and forensic devices, has taken part in the National Institute of Standards and Technology (NIST) evaluation for age estimation. This debut could hardly be stronger: Regula achieved the best result in the test, outperforming other vendors. Crucially, Regula’s technology demonstrated consistent accuracy across a wide range of demographics, making it the most universal solution on the market. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250909879354/en/ Regula’s technology estimates age with unmatched precision, gaining top results in the independent NIST test In addition, Regula ranked among the top three in two of the most critical age assurance scenarios: Challenge 25 and Child Online Safety (ages 13–16). NIST is a globally respected authority in technology testing and standardization. Its Face Analysis Technology Evaluation (FATE) Age
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom