DNA Oyj

What will become of technology in 2023? These trends will shape and reform the future

19.12.2022 10:30:00 EET | DNA Oyj | Press release

Share
The 6th annual DNA Tech Trends report hones in on world-changing innovation. The contents are surmised from expert opinion, intake from Finnish and international events, and other highlights and watershed moments.
Alongside technological evolution, future developments will bear greater emphasis to cull emissions in both the consumer and ICT sectors, states the DNA Tech trends report
Alongside technological evolution, future developments will bear greater emphasis to cull emissions in both the consumer and ICT sectors, states the DNA Tech trends report

In the year 2023 tech development will focus on AI advancement, the ever-expanding key role of workplace cybersecurity and the rapidly advancing progress of extended reality.

Advancements in the digital field, innovation reshaping work and leisure, as well as new legislation will impact the future drastically. Sustainable business practices will be further reshaped by production innovations and more defined, consumer-friendly regulation.

Old standards give way to evolution

As we welcome the new, many aging standards will be discarded. The pace with which biometric verification will render old password mechanics obsolete will increase in 2023, and the ever-reshaping zero trust software philosophy will continue to build sturdier walls around business vulnerabilities. The subscription economy model will extend to new areas beyond the entertainment and automotive industries, and digital habitation will expand via new virtual environments, e-commerce zones, and hybrid applications.

Alongside software, also hardware manufacturers are taking strides: prospected heirs to smartphones and tablets include devices such as smart contact lenses. The advantages are apparent: when peripherals employ the user to peruse necessary data without hindrance to their field of vision, we are one step closer to the integration of man and machine dreamt up by science fiction authors.

"Questions concerning digital humanization are further fueled by the rapid progress of AI development. This has given rise to speculation as to what areas AI could take over next, and we predict AI development to be the greatest talking point of 2023," says Tuukka Toivonen, VP, Business Management at DNA.

Some sources have deemed Google’s LaMDA chatbot as self-aware, while art created by the Dall-E 2 software has been met with awe. 

Expand and improve – but with a reduced carbon footprint?

"Alongside technological evolution, future developments will bear greater emphasis to cull emissions in both the consumer and ICT sectors. Sustainability and eco-friendly practices will be cultivated further by new legislation in 2023," says Toivonen.

USB-C will become the new charging and data connection standard via EU mandate, which will reduce the number of cables clogging up workstations.

The consumer-focused Right to Repair bill is also a key issue, as the proposed bill currently under scrutiny in the European Commission could impact the purchase frequency of new mobile devices massively. One possible mitigation to the current energy crisis is the option to use one’s electric car as a backup power supply.

Finland reigns at the forefront of modern culinary development: 3D printed veggie meat is already making its way to Finnish restaurants and will be available on store shelves in 2023.

These and many other key future developments will be addressed in DNA’s new Tech Trends report.

More information for the media

Report: DNA Tech trends for 2023

Tuukka Toivonen, Vice President, Business Management and Strategy, Corporate Business, DNA PLC, tel. +358 (0)44 044 3333, tuukka.toivonen@dna.fi

DNA Corporate Communication, tel. +358 44 044 8000, communications@dna.fi

Images

Alongside technological evolution, future developments will bear greater emphasis to cull emissions in both the consumer and ICT sectors, states the DNA Tech trends report
Alongside technological evolution, future developments will bear greater emphasis to cull emissions in both the consumer and ICT sectors, states the DNA Tech trends report
Download

Links

About DNA Oyj

DNA Oyj
DNA Oyj
PL 10
01044 DNA

http://www.dna.fi

DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2021, our total revenue was EUR 956 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.

Subscribe to releases from DNA Oyj

Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DNA Oyj

DNA tarjoaa Firebasen puhelinnumeron vahvistuspalvelun asiakkailleen ensimmäisenä Pohjoismaissa2.4.2026 09:00:00 EEST | Tiedote

DNA tarjoaa asiakkailleen Googlen Firebasen puhelinnumeron vahvistuspalvelua ensimmäisenä operaattorina Pohjoismaissa. Firebase Phone Number Verification (PNV) eli puhelinnumeron vahvistuspalvelu varmentaa puhelinliittymän käyttäjän puhelinnumeron suoraan operaattorilta. Palvelu toimii aluksi vain Android-älypuhelimissa, ja se on käytettävissä keväästä 2026 alkaen.

DNA:n maaliskuun 2026 myydyimmät puhelimet, älykellot ja tietokoneet1.4.2026 08:00:00 EEST | Tiedote

Samsungin keskihintainen Galaxy A56 5G nousi DNA:n kuluttaja-asiakkaiden maaliskuun myydyimmäksi puhelimeksi selkeällä erolla seuraaviin malleihin. Apple jatkoi puolestaan yritysasiakkaiden suosituimpana valmistajana, ja iPhone 16 5G sijoittui listan ykköspaikalle. Käytettyjen puhelinten myynnissä Applen mallit pitivät niin ikään asemansa, mutta Samsung Galaxy S24 Ultra 5G nousi kuukauden yllättäjäksi. Maaliskuun ostetuin älykello oli Apple Watch Series 11 (GPS). Tietokoneissa ensimmäisen kvartaalin myydyin malli oli Acer Aspire Lite 14.

Wind power from Northern Ostrobothnia, more secure subscriptions and Digital Skills Playing Cards reached 60,000 young people – This is what DNA’s sustainability work looked like in 202531.3.2026 09:00:00 EEST | Press release

In 2025, DNA made progress across all five focus areas of its sustainability programme: Humane and one-of-a-kind workplace, Moving data within planetary boundaries, a Digitally equal and wellbeing Finland, Ensuring secure data use, and a Straightforward and sustainable partner.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye