Cyara Acquires CentraCX Adding Voice of the Customer (VOC) to Customer Experience Transformation Solutions
Cyara, the leading AI-led Customer Experience (CX) Transformation Platform provider, today announced its acquisition of CentraCX, a comprehensive SaaS-based Voice of the Customer (VOC) solution, designed specifically for the contact center. This acquisition adds advanced VOC and customer feedback capabilities to Cyara’s portfolio of products, solidifying the company’s unique position in the CX Transformation market as the first to offer this combination of CX assurance and customer feedback.
The acquisition of CentraCX compliments Cyara's existing capabilities, bringing valuable insights that inform companies on how to design CX strategies that truly resonate with their target customers. By combining Cyara's expertise in CX assurance with CentraCX's ability to inform CX design with real customer feedback, organizations can continuously transform their CX initiatives and drive customer satisfaction and loyalty.
“Today, with rapidly changing technology and ever increasing customer expectations, delivering a great CX means continuously transforming. This requires the ability to both design a great CX and to deliver it with speed and quality,” said Alok Kulkarni, CEO and Co-founder of Cyara. “With the acquisition of CentraCX, we are uniquely able to offer an AI-enabled CX transformation platform that informs CX design with customer insights and feedback and enables delivery of those designs with speed and quality through automated testing and monitoring.”
CentraCX is designed specifically for the needs of enterprise contact centers, and is integrated with Genesys Cloud CX. It is able to analyze feedback along different organizational lines, allowing for tailored results that cater to different types and levels of stakeholders and empowering frontline managers to use the data to effectively manage their teams. CentraCX can capture and collect data from different channels for analysis and insights, including voice, SMS, web and email. Unique to CentraCX is Tribal Analytics, a technology enabled process that puts customer opinion at the center of business decision making and continual improvement. Tribal Analytics marries customer feedback with the agent perspective, thereby creating a closed loop feedback system that delivers an end-to-end process for driving real change. Going beyond simply identifying actionable insights, Tribal Analytics delivers a framework to support a comprehensive continual improvement program.
Cyara’s latest acquisition is part of an innovation strategy to enable organizations to continuously transform and improve their CX by leveraging insights, automation and AI. With this acquisition, Cyara now offers unmatched expertise and capabilities to drive improvements in an organization’s CX:
- Optimize journeys: Gain valuable insights on how to improve CX design by leveraging customer feedback.
- Continuous CX transformation: Drive ongoing CX improvements with speed and quality by automating testing within an Agile/DevOps framework.
- Enhance chatbots and conversational AI systems: Access our large-language model (LLM) for accelerated training and leverage AI-based automated testing, including natural language processing performance.
- Ensure robust contact center performance: Assure that contact center platforms can handle high-stress situations and enable customers to reach you globally. Additionally, AI-based insights on performance can be provided.
- Monitor remote and at-home agents: Monitor network data to ensure that ISP, home network, and system configurations meet the standards for delivering an excellent CX.
- Seamless communication across channels: Assure reliable and efficient communication across all channels, including voice, digital, SMS, AI chatbots, video, and WebRTC.
Cyara is available now on Genesys AppFoundry. To learn more about this strategic acquisition, visit cyara.com/products/centracx.
About Cyara
Cyara revolutionizes the way businesses transform and optimize their customer experiences. Cyara’s AI-based CX Transformation Platform empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences. With Cyara, businesses improve customer journeys through continuous innovation while reducing cost and minimizing risk. With a 96% customer retention rate and world-class Net Promoter Score (NPS), today’s leading global brands trust Cyara every day to deliver customer smiles at scale.
To learn more, visit cyara.com or call 1-888-GO-CYARA.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230620911538/en/
Contact information
U.S. Media Contact
Diana Gallagher
+1(408) 656-9699
10Fold Communications for Cyara
cyara@10fold.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
SBC Medical added to membership of Russell 3000 ® Index28.6.2025 02:30:00 EEST | Press release
SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“SBC Medical”), a global franchise and provider of services for aesthetic clinics, has been added as a member of the broad-market Russell 3000® Index, effective after the US market opens on June 30, as part of the 2025 Russell indexes reconstitution. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250608244276/en/ Yoshiyuki Aikawa-Director (Chairman), CEO Membership in the Russell 3000® Index, which remains in place for one year, means automatic inclusion in the large-cap Russell 1000® Index or small-cap Russell 2000®Index as well as the appropriate growth and value style indexes. Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for active investment strategies. According to the data as of the end of June 2024, about $10.6 trillion in assets are benchmarked against the Russell US indexes, which belong to
Altimetrik and SLK Software Join Forces to Create an AI-First Engineering Services Powerhouse27.6.2025 23:44:00 EEST | Press release
Altimetrik, a pure-play AI, Data and Digital engineering solutions company, today announced the signing of a definitive agreement to acquire SLK Software (“SLK”), a global technology services firm focused on delivering AI, intelligence automation and analytics solutions. The acquisition will further strengthen Altimetrik’s end-to-end enablement services and expand its customer reach, with a clear path to accelerate towards Altimetrik’s goal of reaching $1billion in annual revenue. The transaction remains subject to customary closing conditions and is expected to close in the second half of 2025. Financial details were not disclosed. Founded in 2000, SLK is recognized as a leader in the tech industry, and for its commitment to create innovative digital solutions. This strategic acquisition will significantly enhance the scale of Altimetrik’s capabilities, bringing together Altimetrik’s AI-first, platform-native engineering model and SLK’s full technology services stack that will further
PRD Therapeutics Announces Initiation of First-in-Human Study for PRD00127.6.2025 17:00:00 EEST | Press release
PRD Therapeutics, Inc., a clinical stage company focused on the development of novel lipid metabolism regulators targeting homozygous familial hypercholesterolemia (HoFH) and metabolic dysfunction associated fatty liver disease (MASH/MASLD), today announced that the company recently initiated dosing in a First-in-Human (FIH) clinical trial of PRD001, a first-in-class SOAT2 (formerly known as ACAT2) selective inhibitor. “We are excited to initiate dosing in this clinical trial of PRD001. Many clinical trials have been conducted on SOAT1/2 dual or SOAT1 selective inhibitors, but this is the first clinical trial of an SOAT2 selective inhibitor” said Kanji Hosoda, Ph.D., CEO and co-founder of PRD Therapeutics. “Several results with SOAT1 or 2 knockout mice have been published, suggesting that knocking out or inhibiting only SOAT2 is crucial to demonstrate safety and efficacy. PRD001 is the world's first and only SOAT2-selective inhibitor and is expected to exhibit safety and efficacy in hu
STEMCELL Technologies Introduces STEMprep™ Tissue Dissociator System to Accelerate Research Discoveries27.6.2025 15:00:00 EEST | Press release
To help scientists accelerate their workflows, STEMCELL Technologies has commercially launched the STEMprep™ Tissue Dissociator System—a new benchtop instrument that automates, standardizes, and streamlines tissue dissociation, the process of breaking down tissue samples into single-cell suspensions for research purposes. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250627342791/en/ To help scientists accelerate their workflows, STEMCELL Technologies has commercially launched the STEMprep™ Tissue Dissociator System—a new benchtop instrument that automates, standardizes, and streamlines tissue dissociation, the process of breaking down tissue samples into single-cell suspensions for research purposes. “Tissue dissociation is incredibly important for making advancements in research fields, like cancer and immunology, yet this manual process demands significant time and effort and can lead to inconsistent results,” said Dr. A
Pure Lithium Founder & CEO Emilie Bodoin Recognized for Trailblazing Woman of the Year at 2025 Volta Foundation Awards at 17 th Annual Fastmarkets Lithium Supply and Battery Raw Materials Conference27.6.2025 13:00:00 EEST | Press release
Pure Lithium Corporation, a disruptive vertically integrated lithium metal battery technology company, is pleased to announce that its Founder, Chairman & CEO, Emilie Bodoin received special recognition for Trailblazing Woman of the Year Award Sponsored by ExxonMobil at the 2025 Fastmarkets Volta Awards Ceremony, in Las Vegas, Nevada on June 24. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250627170164/en/ This award celebrates an exceptional female leader who has demonstrated outstanding leadership, vision, and impact within her industry. It recognizes achievements in driving innovation, fostering diversity, and inspiring others while making significant contributions to her organization. “I am truly honored to receive special recognition for this award. One of the best things about my role is the opportunity to lead by example and encourage and inspire women and girls who may not yet recognize their potential. To all of m
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom