PUMA Signs Sprint Sensation Julien Alfred, Friday 21 July, 2023
21.7.2023 15:00:00 EEST | Business Wire | Press release
Sports company PUMA has signed St. Lucian track star Julien Alfred, who will begin wearing the companies products this week at the Diamond League in Monaco.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230721492821/en/
Sports company PUMA has signed St. Lucian track star Julien Alfred, who will begin wearing the companies products this week at the Diamond League in Monaco. (Photo: Business Wire)
The 22-year-old has experienced a meteoric rise through the rankings over the past 18 months, having gone undefeated at 100 metres in the 2022 NCAA season, and picking up a silver medal in the same event at the Commonwealth Games Birmingham 2022.
Her fine form has continued into 2023, with Alfred becoming the first woman in NCAA history to break the seven second barrier at 60 metres, and in doing so securing her spot as the all-time second fastest indoor sprinter at both 60 and 200 metres. The seven-time NCAA Champion capped a remarkable first half to the year by taking gold at the Central American and Caribbean Games in San Salvador earlier this month.
“Julien is an incredible athlete, one we believe will continue to make history on the track,” said Pascal Rolling, Head of Sports Marketing at PUMA. “She is the true embodiment of forever faster and our ambition to be the fastest brand on the planet – we’re thrilled to have her join the PUMA family.”
“PUMA has such legendary status in athletics, so the decision to join their family was an easy one,” said Julien Alfred. “I feel that together we can achieve great things on and off the track.”
Now ranked in the top four at both 100 and 200 metres, Alfred will wear PUMA’s evoSPEED TOKYO NITRO track and field spikes, which offer the ultimate combination of power and propulsion thanks to PUMA’s NITRO Elite foam technology in the forefoot and a full-length Pebax plate.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230721492821/en/
Contact information
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Macrobond Recognized in G2’s 2026 Best Software Awards for Financial Services and New Software18.2.2026 14:00:00 EET | Press release
Macrobond, the global platform for macroeconomic and financial data, today announced it has been named to G2’s 2026 Best Software Awards, earning recognition in the Best Financial Services Software Products and Best New Software Products categories. As the world’s largest and most trusted software marketplace, G2 reaches more than 100 million buyers annually. Its annual Best Software Awards rank the world’s leading software companies and products based on authentic, timely reviews from real users. “As buyers increasingly shift to AI driven research to discover software solutions, being recommended in the answer moment must be earned with credible proof,” said Godard Abel, co founder and CEO at G2. “Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they are also the proof AI search platforms rely on when sourcing answers. Congratulations to
ICR Appoints Sukanti Ghosh as Partner, International Strategy & Markets18.2.2026 14:00:00 EET | Press release
ICR, a leading strategic communications and advisory firm, today announced the appointment of Sukanti Ghosh as Partner, International Strategy & Markets, effective February 2, 2026. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260218511412/en/ Sukanti Ghosh headshot Based in London, Mr. Ghosh brings more than three decades of experience in global corporate affairs, financial communications, strategy, and issues management to ICR as the firm continues to grow its international footprint in Europe and across the Middle East, South Asia, and Africa. Mr. Ghosh joins ICR from the Vedanta Group, a $20bn diversified mining, energy and technology conglomerates, where he served as President of Global Policy & Communications and led financial communications for the group, globally. During his tenure, he also played a central role in guiding the company's strategic communications through a period of significant change and transformat
Tigo Energy Global Quality Program Marks 1,500 Green Glove Installer Engagements18.2.2026 13:00:00 EET | Press release
Tigo Energy, Inc. (NASDAQ: TYGO) (“Tigo” or “Company”), a leading provider of intelligent solar and energy software solutions, today announced that the Company’s vast network of solar installers has logged 1,500 Green Glove service program engagements. The Green Glove program helps reinforce the Company’s ongoing commitment to Total Quality Solar and deliver the best possible installer experience for participants, such as Brighthouse Solar of Central California. In addition to the Green Glove program, Tigo has deployed more than 12,000 customized onboarding sequences, across ten countries, to bring new installation companies up to speed on all things Tigo. From region-specific information to product and software training tips, these sequences are designed to ensure that installers have what they need based on their company’s unique profile and location. As the mix of technologies being deployed grows, Tigo customer programs also deliver deeper, more specialized training to help ensure
Battery Ventures Raises $3.25 Billion to Back Innovative Tech Companies Worldwide18.2.2026 11:00:00 EET | Press release
Battery Ventures, the global, technology-focused investment firm, has closed a new, $3.25 billion fund to continue backing technology companies globally with a focus on the U.S., Europe and Israel. The new fund, Battery Ventures XV, comes on the heels of 15 announced exit events for the firm in 2025. Over the last five years Battery funds have realized more than $10 billion in liquidity, a testament to the firm’s stage-diversified approach. “We’re excited to build on our past success and partner with new, innovative companies in this dynamic market—driven, in large part, by the rise of artificial intelligence,” said Michael Brown, a Battery general partner. “To us, AI is ushering in one of the most consequential eras in the history of technology. We understand the gravity of this moment and feel well-suited to capitalize on the opportunity, given our global reach and decades-long focus on software and enterprise tech.” Battery will use the new capital to continue investing in companies
NICT Showcases Beyond 5G/6G Technologies at MWC Barcelona 202618.2.2026 10:00:00 EET | Press release
National Institute of Information and Communications Technology (NICT), Japan’s leading public research organization in information and communications technology, today announced that it will exhibit at Mobile World Congress (MWC) Barcelona 2026, taking place from March 2–5, 2026, at Hall 6, Stand F54. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260216620427/en/ NICT BOOTH NICT’s presence highlights Japan’s leadership in Beyond 5G and 6G research and development activities, addressing the growing limitations of current mobile networks as data traffic and connected devices continue to increase across Europe and globally. While 5G deployment is expanding, emerging applications such as AI-driven services, real-time analytics, and immersive communications demand higher capacity, stability, and resilience. At MWC Barcelona 2026, NICT will present a series of live demonstrations showcasing cutting-edge technologies, including t
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom