NIQ Celebrates 100 Years of Empowering Companies with Forward-Looking Buyer Insights
NIQ, the global leader in consumer intelligence, today celebrates its 100th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of market share has evolved into the world’s leading authority on consumer buying behavior and actionable, data-driven insights — measuring more channels, consumers, and countries than any other provider.
Earlier this year, NIQ announced the successful completion of its strategic combination with GfK. With the leading consumer intelligence providers for FMCG, technology, and durables together, the global company is uniquely able to offer the Full View™, the world’s most complete and clear view of consumer buying behavior. The combined company has over $4 billion in sales and over 30,000 clients covering more than 100 countries. This was just the latest development in decades of successful investments in coverage and technology innovation designed to prepare customers for the future via omnichannel coverage, business intelligence tools, and predictive analytics.
“This is an exciting and transformative year for NIQ, as we celebrate our long history as an industry leader while advancing our vision to lead the next chapter in consumer intelligence,” said Jim Peck, CEO of NIQ. “We are so proud of how far we have come and confident in our position as the best and only choice for companies who understand how tremendously powerful omnichannel data and insights are in navigating an increasingly complex consumer landscape.”
For the next 100 years and beyond, NIQ will continue to move measurement forward and uncover new pathways for growth by helping retailers and brands:
- Track sales and share across brick-and-mortar, e-commerce, and omnichannel to identify trends and understand competitive and category performance.
- Understand consumer and shopper behavior, demographics and loyalty through consumer panels and custom survey capabilities.
- Maximize profitability, eliminate wasteful trade spend, and ensure the right price and promotion strategy with more granular data and precise recommendations.
- Create sustainable growth by improving assortments and merchandizing.
- Evaluate opportunities to increase sales and quantify the impact of potential outputs, media, and in-store actions based on geographies and demographics.
- Create the best shopping experiences for consumers through personalization and digitization.
- Maintain sales by quickly identifying out-of-stock risks and reducing supply chain disruptions.
- Fuel growth and accelerate time-to-market by testing, refining, and reinventing product lines with highly predictive, market-tested consumer insights.
“As we step into the next century, we are more committed than ever to leveraging cutting-edge technology to empower businesses with the insights they need to succeed – and I firmly believe that the best is yet to come,” added Peck.
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
Gillian Mosher (email@example.com)
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
STEMCELL Technologies Partners with Science World to Empower Girls Pursuing Science-related Careers25.9.2023 21:02:00 EEST | Press release
STEMCELL Technologies, Canada’s largest biotechnology company, is pleased to announce it will be the presenting partner of the Girls and STEAM Summit at Science World in Vancouver. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230925955247/en/ STEMCELL Technologies, Canada’s largest biotechnology company, is pleased to announce it will be the presenting partner of the Girls and STEAM Summit at Science World in Vancouver, British Columbia. The Summit, which takes place on November 4, 2023, is a full-day event with workshops, hands-on activities, a keynote presentation, and sessions with experienced mentors who work in STEAM (science, technology, engineering, art and design, and math). “Science is about so much more than what happens in the laboratory. It provides a lens that can instill a deep-seated curiosity in young minds and enrich every aspect of our lives,” said Sharon Louis, Senior Vice President of Research and Devel
AngloGold Ashanti plc Completes the Primary Listing of Its Ordinary Shares on the NYSE and Commences Trading25.9.2023 17:11:00 EEST | Press release
AngloGold Ashanti is pleased to announce that it has today completed its corporate restructuring, with a primary listing of its shares on the New York Stock Exchange (NYSE) and a corporate domicile in the UK. The corporate restructuring was first announced on 12 May of this year and approved by the shareholders of AngloGold Ashanti Limited on 18 August. “The move of our primary listing to the NYSE provides us with improved access to the world’s largest capital market and places us alongside the industry’s highest-valued gold companies,” said AngloGold Ashanti CEO Alberto Calderon. “This signifies an important new era for AngloGold Ashanti strengthening our corporate infrastructure as we continue to focus on taking performance from our world class asset base to the next level.” The ordinary shares of AngloGold Ashanti plc commenced trading on the NYSE today, 25 September 2023, maintaining the ticker symbol AU. Trading in the AngloGold Ashanti Limited American Depositary Shares (ADSs) on
PLIDCO Launches New Line of Hydrogen-Compatible Fittings25.9.2023 17:00:00 EEST | Press release
The Pipe Line Development Company (PLIDCO), the leader in pipeline leak repair and maintenance fittings, announced today a new range of products for use with hydrogen pipelines in response to the emerging transition toward hydrogen and other alternative energy sources. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230925622149/en/ PLIDCO Hydrogen-Compliant Fittings Brochure (Photo: Business Wire) Designed for onshore and subsea high-pressure emergency pipeline repairs and routine pipeline maintenance applications, PLIDCO’s products are ideal for hydrogen, oil, gas, water, chemical, steam, slurry and other piping systems. Its high-pressure fittings are designed and manufactured to meet the highest quality standards, following ASME/ANSI codes and adhering to a strict quality control program. “As the shift toward a hydrogen-based energy system gains traction, we anticipate an emerging need for pipeline maintenance and repair p
MESTEC Wins Oracle® Global Leaders ISV of the Year Award25.9.2023 16:30:00 EEST | Press release
MESTEC is excited to accept the Oracle Global Leaders ISV of the Year Award at this year’s Oracle CloudWorld Conference. At over 50% annual growth, MESTEC is leading the manufacturing software category and welcoming some of the world’s most innovative and valuable manufacturers to its pioneering SaaS MES platform. MESTEC’s primary focus on helping manufacturers gain performance across 80+ key manufacturing KPIs, along with its rapid deployment time, is fuelling customer migration to the platform. MESTEC is part of the Eyelit Group, an emerging leader in manufacturing software platforms. Together with Eyelit advanced manufacturing software, the two platforms are seeing especially strong demand in semiconductor, automotive, medtech, aerospace and defence, battery, and solar industries. The platforms support all key manufacturing workflows including asset management, factory and equipment integration, automation, manufacturing execution (MES), recipe management, quality management, planni
ASMPT AMICRA and Teramount Collaborate to Advance Silicon Photonics Packaging25.9.2023 16:00:00 EEST | Press release
ASMPT AMICRA, a worldwide leading supplier of ultra-high precision die attach equipment that specializes in ultra-high precision die attach solutions, and Teramount Ltd, the leader in scalable fiber connectivity to chips, today announced a collaboration to address the challenge of connecting fibers to silicon photonic chips, to meet the ever-growing bandwidth demands in datacom and telecom applications. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230925435797/en/ A close collaboration between Teramount and ASMPT AMICRA on fiber connectivity to silicon photonics chips (Photo: Business Wire) In the rapidly evolving fields of artificial intelligence and high-performance networking, one of the primary challenges has been to achieve seamless fiber-to-chip connectivity. The collaboration between the two companies, based on placement of Teramount’s pioneering wafer-level self-aligning optical elements on customer’s Silicon Photo
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom