Elegant Hotel Collection Launches
Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231017654803/en/
Catt McLeod Vice President Brand Development Elegant Hotel Collection (Photo: Business Wire)
The independently-owned flag will expand on a curated, invitation-only basis, creating a luxury community where individual hotels receive tailored service.
Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. All Elegant properties have been selected to embody the five elements of the Elegant brand – Hospitality, Authenticity, Inclusivity, Innovation, and Sustainability – echoing the demands of today’s luxury travellers.
Elegant will take a dynamic approach to luxury distribution combining bespoke personalised service and global consumer and trade marketing. The group will operate on a commercial model biased toward results rather than high fixed fees to ensure a quantifiable return.
As part of an elite community of hoteliers, Elegant member hotels will have access to an array of benefits that equip them to thrive in the global competitive landscape utilising the latest technology to adapt to target demographic buying behaviour.
Catt McLeod, Vice President Brand Development, Elegant Hotel Collection said: “We are thrilled to be launching the Elegant Hotel Collection and raising the profile of these exceptional hotels.
“Elegant Hotel Collection offers a compelling alternative to traditional legacy brands, delivering a fresh, dynamic and comprehensive approach to luxury representation. The Elegant Hotel Collection is underpinned by a full suite of global partnerships and marketing solutions along with best-in-class technology.”
Founding members of Elegant Hotel Collection include some of the most highly awarded and regarded properties, featuring: Home House, London; Rosselli AX Privilege, Malta; the Exclusive Collection (Pennyhill Park, South Lodge, Lainston House, The Manor House, Royal Berkshire and Fanhams Hall), Sunborn Hotel Gibraltar; Paresa Resort Phuket, Thailand; La Sultana Oualidia, Morocco; Cresta Palace Hotel, St Moritz; and Stapleford Park
Stephanie Hall, Group Director of Sales & Marketing at Exclusive Collection, said: “We are thrilled to be a part of this community at a time when consumers are looking for brands that align not only with their values but in their quest to find new and memorable experiences that can be uniquely delivered from great boutique hotels and brands.”
McLeod continued: “Many independent luxury properties have been questioning the return on investment from their current representation and have been left behind in the race to find meaningful routes to market. We will enable them to find their own voice and thrive, providing personalised support, global distribution, and critically both incremental growth with a positive financial return. The key to this is enhancing the unique identities and awareness of these wonderful hotels.
“The leadership team at Elegant Hotel Collection brings with it decades of experience in the hotel sector. We pride ourselves on offering creative revenue generating initiatives alongside a programme of marketing, distribution and sales which will ensure that sales channels are optimised and driving measurable returns.”
Elegant has selected HotelREZ Hotels & Resorts to manage its member distribution. McLeod said: “HotelREZ is the obvious choice for Elegant, allowing us to leverage its global strength while we focus on developing within the soft brand market, the partnership brings together the best of all worlds.”
Mark Lewis, CEO & Founder, HotelREZ Hotels & Resorts stated: “In the digital age, technology is a driving force behind the commercial success of any hotel – when used properly. Elegant Hotel Collection has rightly selected a global leader in distribution to support its growth.
“Elegant’s luxury properties will capitalise on best-in-class distribution, worldwide partnerships, market leading personalised support, benefiting from a diversified distribution landscape. Our innovative solutions are designed to optimise Elegant Hotel Collection’s global reach and ensure that its handpicked, curated portfolio of unique world class hotels remain both competitive and profitable in an ever-evolving landscape. A model which focuses on performance, not high fixed costs is a refreshing change within the soft brand sector.”
Elegant Hotel Collection will deliver a comprehensive brand marketing and channel distribution strategy including Booking Engine, a full suite of Web Services, GDS, OTA; multi-media and content management; RFPs; commission processing; along with a tailored account management plan detailing sales activities and marketing initiatives including social media and worldwide travel trade and consumer brand marketing through global agency representation and partnerships – of course with a fresh take on how technology can be leveraged to also drive direct business of the right customer set.
ENDS
Notes to editors:
Elegant Hotel Collection
Elegant Hotel Collection is a full-service luxury soft brand committed to delivering best in class distribution operations, technology and sales and marketing services to a curated global network of unique and inspiring hotels. The independent flag is committed to sustainable, curated, invitation-based expansion centered around its four fundamental pillars - authenticity, inclusivity, innovation and sustainability. The Elegant Hotel Collection is represented worldwide under the HO GDS chain code powered by HotelREZ.
www.eleganthotelcollection.com
www.eleganthotelcollection.org (Hoteliers)
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231017654803/en/
Contact information
Email: press@eleganthotelcollection.com
Membership Enquiries: info@eleganthotelcollection.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Equiduct Expands into the Swiss Market15.5.2025 09:00:00 EEST | Press release
Equiduct, the leading pan-European retail-focused exchange, today announced the launch of its Swiss equity segment, providing retail brokers using Apex with access to 138 of the most liquid Swiss-listed stocks — all priced in Swiss francs (CHF). The newly available securities include heavily traded household names such as Nestlé S.A., Novartis AG, UBS Group AG, and ABB Ltd. Liquidity on the Swiss segment of Equiduct is supported by Apex market makers Virtu Financial, Hudson River Trading, and Optiver. As with all executions on Equiduct, trades on the Swiss segment will benefit from fully interoperable clearing via Equiduct’s pan-European network of CCPs: LCH Ltd, Cboe Clear, and the local Swiss CCP SIX x-clear. This expansion follows formal approval from the Swiss Financial Market Supervisory Authority (FINMA), which recognises Börse Berlin and Equiduct as a regulated market under Article 41 of FinfraG. This status also paves the way for Swiss banks and brokers to join Equiduct as dire
Allianz Reports Record Operating Profit and Is Fully on Track to Achieve Full-Year Outlook15.5.2025 08:26:00 EEST | Press release
May 15, 2025 This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250514121549/en/ Oliver Bäte, Chief Executive Officer of Allianz SE (Photo: Allianz SE) 1Q 2025 Total business volume advances 11.71 percent to 54.0 billion euros reflecting sustained momentum across all segments Operating profit increases 6.3 percent to 4.2 billion euros, reaching 26 percent of our full-year outlook midpoint Shareholders’ core net income is stable at a very good level of 2.6 billion euros. Adjusted for a one-off tax provision related to the forthcoming sale of our stake in our Indian Joint Ventures, shareholders’ core net income is up 5 percent Core earnings per share grow 2.9 percent and reach 6.61 euros. Adjusted for the above-mentioned one-off tax provision, core earnings per share are up 7 percent Annualized core RoE is robust at 16.6 percent, or 17.2 percent adjusted for the effect of the one-off tax provision Solvency II capitalization ratio
Corona Global Named Most Valuable Beer Brand in Kantar BrandZ Rankings for Second Consecutive Year15.5.2025 07:01:00 EEST | Press release
Corona has been recognized as the most valuable beer brand in the world for the second consecutive year in Kantar's BrandZ 2025 Most Valuable Global Brands report, released today. Eight out of the 10 most valuable global beer brands belong to AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), according to the report ranking the top brands in the world. In 2024 AB InBev produced all-time high revenue and 15% Underlying EPS growth. The year marked double-digit growth for Corona outside of its home market of Mexico and triple-digit growth of its no-alcohol brand Corona Cero. Corona Cero is the first beer brand to sponsor the Olympic Games making its debut in Paris 2024. In 2025, Corona is celebrating its 100-year anniversary with events all over the world through its “Corona 100” platform. Corona is followed by Budweiser, the second most valuable beer brand in the world. Michelob ULTRA moved up one spot to #5 amongst beer brands globally. Michelob ULTRA has also been named the winner
Forrester Opens Nominations For Its 2025 B2B Awards In EMEA And APAC15.5.2025 07:00:00 EEST | Press release
Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). These awards will recognize B2B organizations based in both regions for achieving functional excellence and outstanding alignment across marketing, sales, and product — the B2B revenue engine — to improve customer experience and drive growth. Nominations for both award categories are open to organizations of all sizes in each region. B2B leaders across APAC and EMEA — including chief marketing officers, chief sales officers, chief product officers, and other marketing, sales, and product leaders — are invited and encouraged to apply. To be eligible, programs need to be developed by leaders and teams based in the APAC or EMEA regions. The nomination criteria for the two awards are as follows: B2B Return On Integration (ROI) Honors. These awards showcase organizations that have achi
Microba Announces Landmark GI Study Results From Over 4,600 Patients15.5.2025 05:12:00 EEST | Press release
Microba Life Sciences Limited (ASX: MAP) (“Microba” or the “Company”), a precision microbiome company, today announces preliminary results from the analysis of over 4,600 MetaXplore™ GI Plus test results, a comprehensive test for the assessment and management of lower gastrointestinal disorders, spanning symptoms including chronic pain, bloating, constipation, or diarrhea. This study demonstrates that MetaXplore can support clinicians to identify and address underlying gut issues that often go undetected by conventional testing. In over 70% of cases, the test revealed findings, such as abnormalities in gut bacteria, signs of infection, markers of inflammation or insufficiency that could inform targeted treatment strategies. Further, two-thirds of MetaXplore patients in a separate study of follow up survey results reported improvement of symptoms after their care was guided by the test results. This press release features multimedia. View the full release here: https://www.businesswire.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom