REPLY: Lünendonk Study Confirms Reply's Top Position in "Digital Experience Services" and Highlights the Growing Importance of Generative AI
Reply is one of the leading full-service providers of Digital Experience Services (DXS) in the latest "Market for Digital Experience Services in Germany 2023" study by Lünendonk, the market research company.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231103877382/en/
Reply once again achieved a top ranking in this year's study by the market research company Lünendonk. (Photo: Reply)
Lünendonk analysed the portfolio and business development of 28 German and international IT and management consultancies and digital agencies. The ranking considers the revenues generated in 2022 in three categories - digital consulting services, digital agency services and digital technology services - as well as the assessment of portfolio breadth and depth by providers and users of digital experience services.
According to the Lünendonk study, digital experience services are becoming increasingly important for the surveyed service providers. According to the forecast, revenues in the digital experience services segment will continue to grow by 14.7% by 2024. For this reason, Reply continues to invest in Digital Experience capabilities and services such as digital assistants, holographic pop-up stores and hyper-personalisation to support companies in DX projects and develop a holistic digital experience with creativity, data and innovative technologies that enable comprehensive business growth.
Lünendonk’s survey of user companies confirmed that generative artificial intelligence (AI) is becoming increasingly important. 78% of the companies stated that applications such as Chat GPT are currently of high or even very high relevance to them. This makes generative AI the fastest growing technology trend, with an increase of 36% compared to last year.
Reply has extended its core offering in the field of generative AI with new components such as digital assistants. These digital assistants make it possible to process and analyse large amounts of data, learn from it and then make informed decisions. The knowledge required to provide individual answers in real time is done using a combination of Generative AI models such as GPT-3, ChatGPT, the LangChain and LLamaIndex frameworks and fine-tuning techniques on OpenAI models. Thanks to these capabilities, digital humans are able to understand complex patterns, adapt to new situations and thus create a unique customer experience for digital service requests in web shops or in retail.
84% of enterprises and 96% of service providers surveyed by Lünendonk expect generative AI to automate standard activities. This will allow employees to focus more on value-adding activities in the future. Around two-thirds of respondents expect an increase in creativity in the DX area as a result. Reply uses AI and generative AI to create text, video and graphic content, as well as brand strategies, service and product design for clients and the company’s own communication channels.
The user companies surveyed by Lünendonk confirm that the investments made in recent years are paying off and that the maturity of DX is increasing. Additionally, other technology trends, such as IIoT, VR and data analytics platforms, are becoming increasingly important, according to the study. Reply uses these technologies to develop customised communications and customer experiences, as well as to gain customer insights and develop the company's services and products.
Thomas Hartmann, member of board of Reply Deutschland SE, adds: "Our customers are strongly demanding AI applications - especially generative AI solutions in the areas of data-driven marketing and personalisation, as well as cloud-native digital experience solutions. These businesses have grown significantly recently. Investment in new technologies and AI-enabled business models is currently at the forefront of our clients' minds. The design of personalised customer experiences is no longer possible without the use of AI. It can be used to automate processes, target data and develop contemporary customer experiences."
More information available here.
Reply
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors. www.reply.com
Lünendonk
Lünendonk & Hossenfelder, based in Mindelheim (Bavaria), has been analysing the European business-to-business (B2B) services markets since 1983. The market researchers focus on the sectors of management and IT consulting, auditing, tax and legal consulting, facility management and maintenance, as well as personnel services (temporary employment, staffing). For decades, the market research and consulting company has published the "Lünendonk® Lists and Studies", which are regarded as market barometers. www.luenendonk.de
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231103877382/en/
Contact information
Media contact:
Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594
Sandra Dennhardt
s.dennhardt@reply.com
Tel. +49 170 4546229
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Presidio Investors is Pleased to Announce the Addition of Christian Schütte as Its Newest Operating Partner12.5.2025 20:04:00 EEST | Press release
Christian brings more than 20 years of global experience in investment banking, private equity, and operational leadership, with a proven track record of driving transformational growth across industries. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250512473756/en/ Christian Schütte Christian began his career at J.P. Morgan in New York and London, where he worked in the M&A and Corporate Finance teams. He later joined Fortress Investment Group and was instrumental in launching its German operations. During his tenure, he helped raise over €1.5 billion in equity and managed a wide array of investments, including non-performing and performing loans, private and public companies. He went on to join EQT Group, where he focused on mid-market growth and succession investments. Notably, he led the consolidation of nine digital marketing agencies into a €100 million market leader, building one of the most comprehensive digital ma
Introducing Joblio – The Future of Ethical Recruitment12.5.2025 19:30:00 EEST | Press release
Joblio, a global ethical recruitment platform, officially launches today to tackle the broken labor migration system—long plagued by exploitative intermediaries, high recruitment fees, and human rights abuses. With its tech-driven model, Joblio connects vetted workers with employers directly, eliminating unethical middlemen and ensuring cost-free hiring for migrant workers. Employers fund access to talent, but workers never pay—a key step in ending exploitation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250512628048/en/ A Mission Rooted in Personal Experience Joblio is led by Jon Purizhansky, a refugee-turned-entrepreneur who experienced migration challenges firsthand. Forced to flee his home country as a young man, Jon faced the uncertainty and vulnerability that millions of migrant workers still encounter today. Now a globally recognized expert in global labor migration law and international workforce mobility, Jon ha
DEWA Announces Record Quarterly Revenue of AED 5.96 Billion and Quarterly Cash from Operations of AED 3.85 Billion12.5.2025 18:06:00 EEST | Press release
Dubai Electricity and Water Authority PJSC (ISIN: AED001801011) (Symbol: DEWA), the Emirate of Dubai’s exclusive electricity and water services provider, listed on the Dubai Financial Market (DFM), reported its first quarter 2025 consolidated financial results, recording quarterly revenue of AED 5.96 billion, EBITDA of AED 2.43 billion, operating profit of AED 838 million and net profit of AED 496 million. The company also generated a record net cash from operations of AED 3.85 billion resulting in closing cash and cash equivalents of AED 8.17 billion, which is AED 2.07 billion higher than the balance as at year-end 2024. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250512715455/en/ Dubai Electricity and Water Authority announces record quarterly revenue of AED 5.96 billion and quarterly Cash from Operations of AED 3.85 billion (English Graphic: AETOSWire) “We are progressing in our journey to Net Zero by 2050 and will con
Alisher Usmanov Wins Legal Case Against Luxembourg’s Largest Media Group, Says Law Firm Rechtsanwälte Steinhöfel12.5.2025 15:43:00 EEST | Press release
A German court has banned Mediahuis Luxembourg S.A., the most important media holding in Luxembourg, from referring to Alisher Usmanov as the owner of the yacht Dilbar. Mediahuis Luxembourg is the leading publishing company in Luxembourg, with such assets as newspapers and online platforms, including Luxemburger Wort, Luxembourg Times and others. On May 5, 2025, the Regional Court of Hamburg ruled that the following statement published by Luxembourg Times was false and prohibited its further publication: “The luxury yacht Dilbar was seized in Hamburg’s harbour in 2022 following Russia’s invasion under EU sanctions. The yacht is owned through a company and trust by Uzbek-Russian billionaire Alisher Usmanov.” The court found the statement to be in violation of Mr. Usmanov’s rights and prohibited its distribution. In the event of non-compliance with the prohibition, Mediahuis may be fined up to €250,000 for each individual offense. Moreover, if such a fine is not enforceable, it may be re
REPLY: The Board of Directors Approves the Quarterly Report Dated 31 March 202512.5.2025 15:23:00 EEST | Press release
Today, the Board of Directors of Reply S.p.A. [EXM, STAR: REY] approved the results as at 31 March 2025. Since the beginning of the year, the Group has recorded a consolidated revenues amounting to €603.4 million, an increase of 8.9% compared to the corresponding data for 2024. All indicators are positive for the period. In the first quarter of 2025 the consolidated EBITDA was €105.3 million compared to €87.3 million in 2024, equal to 17.5% of the turnover. EBIT, from January to March, was €88.7 million (€72.1 million in 2024) and is equal to 14.7% of the turnover. The profit before tax, from January to March, was €86.9 million (€73.1 million in 2024), equal to 14.4% of the turnover. The net financial position of the Group on 31 March 2025 is also positive by 537.0 million. The net financial position on 31 December 2024 was positive for €349.1 million. “The close of 2024 and the positive start of 2025,’ said Mario Rizzante, Reply Chairman, ‘reaffirm both the solidity of the Reply model
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom