Finnish National Gallery launches digital content publishing platform
The Alusta service launched by the Finnish National Gallery is a platform that enables the publishing, sharing and collecting of digital content such as images, videos, music, podcasts and texts using blockchain technology. The aim of Alusta is to create a space where culture and technology meet and to create an inclusive community surrounding it where new activities, new connections and new content can be created. With Alusta, the National Gallery wants to learn about the potential of blockchain technology and provide a learning opportunity for individuals, companies and organisations that interested in learning together.
The Finnish National Gallery is implementing the project with Next Generation EU funding from the Ministry of Education and Culture. The platform is a blockchain-based digital content platform that provides creative people, groups and communities with tools for publishing and sharing new types of content.
"It is important for museums to be part of the technological evolution. At the same time as we look for new ways to interact as a museum with artists, audiences and art lovers. We are looking for new ways and means to implement the Finnish National Gallery's mission to strengthen cultural heritage and artistic education, and to contribute to the development of the museum sector," says Kimmo Levä, Director General of the Finnish National Gallery.
Tools for the community, new skills for all
Alusta provides artists and creative professionals with the tools to publish and manage their digital creations, opening up new ways of expression and ownership on the internet. Alusta is built on top of the Ethereum blockchain, so publishing and collecting content requires a blockchain wallet. Instead, the content of the platform can be enjoyed free of charge via an internet browser at alusta.art.
Alusta is part of the wider Digital National Gallery programme, which is looking for ways to digitise museums and make the national art collection managed by the National Gallery more widely available. "Alusta is free of geographical boundaries, which means that it is international in scope. We hope that its tools will be found by a diverse, innovative and forward-looking community that will shape and expand the field of digital content production. It would be great if it could also inspire other communities and companies to come up with new projects and partnerships", says Johanna Eiramo, Director of the Digital Finnish National Gallery programme. "Maintaining the platform and the community is a key part of our everyday work, but as a part of that we will also inspire the community to get involved, for example with the generative art competition to be launched in early 2024."
Keywords
Contacts
Johanna EiramoDirector of the Digital National Gallery programmeKansallisgalleria / Finnish National Gallery
Tel:+358 400 995699johanna.eiramo@kansallisgalleria.fiKimmo LeväDirector generalKansallisgalleria / Finnish National Gallery
Tel:+358 50 911 3884kimmo.leva@kansallisgalleria.fiAlusta
Alusta is a platform for publishing digital creative content launched by the Finnish National Gallery, bringing together creators and audiences in a new and innovative way. Alusta uses the latest blockchain technology to ensure the authenticity of works and the democratic sharing of art.
Finnish National Gallery
The Finnish National Gallery is the national museum of fine arts. It operates three of Finland’s best-known museums: the Ateneum Art Museum, the Museum of Contemporary Art Kiasma and the Sinebrychoff Art Museum. It also manages the national art collection and its archives, develops Finnish cultural heritage and promotes art to the wider public.
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