Business Wire

Gillette Gaming launches new creative concept, Hit Reset with Gillette, to encourage and inspire gamers and fans worldwide

Share

For over ten years, GilletteTM, the world’s largest male grooming company, has been helping gamers look and play their best, whether it be for gaming or everyday life. This year, Gillette is refreshing its approach and creating a new era of gaming with its newest campaign, “Hit Reset with Gillette” – encouraging the gaming community to hit reset after a night of gaming, come back a better player and look sharp for the day with a fresh shave. Hitting “reset” is a universal term in gaming and works perfectly with grooming – inviting gamers and fans to start their day looking and feeling their best, to be their best and most confident, whether it be in gaming or whatever the day has ahead.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231129843095/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

(Graphic: Business Wire)

To further inspire the gaming community, Gillette will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms. New this year, the Gillette Gaming Alliance is evolving from an all-star streaming roster to a global community – from passive viewership to active participation. Regions across the world will have team members representing their country, culture and language that will create content around specific marketing and product programs in that market. Additionally, gamers and fans will be able to get involved like never before through UGC, social media, and activations at some of the biggest gaming events.

Through custom-branded content, The Gillette Gaming Alliance – including both new and returning members such as AJ3 (UK), Elded (MEX), PizFN (IT), Xiuder (IT), Tvander (SP) & Idreau (FR) – will highlight how they are owning their morning by sharing their own personal “reset routines” and task their audiences worldwide to do the same – kick off their shaving and gaming routine with Gillette and think about the day to come and how they can be the best they can be. Additionally, the Gillette Gaming Alliance will continue to provide the community with tips and educational content around helpful grooming routines and resetting rituals.

“Gillette supports gamers and creators to reset for the day using their grooming routine to look and play their best,” explains Daniel Ordonez, Global Brand Franchise Leader for Gillette. “We are thrilled to expand our gaming program this year with the ‘Hit Reset with Gillette’ campaign. Hitting reset is a universal term in gaming and works perfectly with grooming – inviting gamers to start their day looking their best, to be their best, whether it be in gaming or whatever the day has ahead. Hit Reset will also be launched with our new Gillette Gaming Alliance, creating gaming and grooming content in new and exciting ways. They will also activate at some of the biggest events worldwide to engage with the gaming community. It’ll be an exciting year.”

To officially launch the “Hit Reset with Gillette” program, Gillette will partner with The Esports Awards – the global gaming event that recognizes excellence in gaming, esports and content creators annually to millions of viewers each year. Through this partnership, Gillette will be featured throughout the program, including Reset with Gillette pre-show content, GilletteLabs product integrations and attendance from Alliance members that will share their experiences with Gillette. Additionally, attendees and viewers will be encouraged to “reset” via their grooming and gaming routine with help from Gillette.

“Hit Reset with Gillette” is the latest Gillette Gaming announcement, which comes shortly after the hugely successful launch between Gillette and Razer, the world’s leading lifestyle brand for gamers, to unveil the ultimate collaboration in grooming and gaming. The two brands – that both have rich history and tradition within the community – meet at the intersection of design, innovation, and cutting-edge technology to unveil the GilletteLabs Razer Limited Edition product. The latest collaboration features a shaving set, which consists of a handle, razor blades and magnetic stand boasting Razer’s signature design codes and motifs such as its triple-headed snake logo.

The must-have grooming accessory for all gamers and fans, loved by media and streamers alike, is available now for purchase at gillette.com/razer. With the GilletteLabs Razer Limited Edition, the gaming community worldwide can now reset via their shaving and gaming routine and take on the day with confidence.

About Gillette: 
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

About Procter & Gamble: 
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper® The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

Esports Awards 
Founded in 2015, the Esports Awards is the most prestigious night in the esports calendar and the only global award show that aims to recognise esports excellence. The Esports Awards is dedicated to showcasing world-class performance and innovation from every corner of the industry throughout the year and reaches its pinnacle at its end-of-year ceremony, considered the Oscars of esports. The ceremony celebrates everyone from the players, teams, media, hardware providers, games, events, and personalities that shape the esports industry.

The 2021 Esports Awards saw a record-breaking 20 million viewers across the campaign and 10 million votes counted. For 2023, the Esports Awards returns to Resorts World Las Vegas for the second time.

Website // Twitter // Facebook // Instagram // Twitch

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Kristyn Brown, MMK+ on behalf of Gillette
Kristyn.Brown@Ketchum.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Mavenir in Collaboration with Intel Delivers Optimised Performance and Power Efficiency for 4G and 5G Open vRAN Solution24.2.2024 14:37:00 EET | Press release

Mavenir, the cloud-native network infrastructure provider building the future of networks, today announces availability of its cutting-edge Open vRAN solution powered by 4th Gen Intel Xeon Scalable processors with Intel vRAN Boost – delivering a cloud-native, high-performance and energy-efficient solution for latency-sensitive and compute-intensive mobile network applications. The move to Intel’s recent processors for vRAN marks the latest solution optimisation for Mavenir, which has driven Open RAN momentum through three generations of Intel Xeon Scalable processors. Mavenir's Open vRAN solution, powered by 4th Gen Intel Xeon Scalable processors with Intel vRAN Boost, offers an exceptional suite of performance, functionality, and integrated artificial intelligence (AI) and machine learning (ML) application for the next generation 4G and 5G networks. Mavenir has built a close and long-standing technology collaboration with Intel, and the adoption of Intel’s processors enables the devel

itel Grand 2024 Brand Launch, the Industry's Biggest Event at the Egyptian Pyramids23.2.2024 20:35:00 EET | Press release

itel, the global leading smart life brand committed to providing affordable and good quality consumer electronic products, is poised to redefine its visual identity with the spectacular launch of its new logo at the iconic Great Pyramids of Giza in Egypt on February 22. This momentous occasion will not only mark a significant evolution in itel’s brand image but also serve as a platform to engage and celebrate with esteemed partners and customers worldwide, especially customers from the Middle East and North Africa region. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240222762808/en/ itel successfully launched its 2024 brand launch event at Egyptian Pyramids (Photo: Business Wire) The unveiling ceremony at the Egyptian Pyramids signifies itel’s commitment not only to technological innovation but also to creating a memorable and immersive experience for attendees. The event will kick off with a breathtaking display of openin

Toshiba at EuroCIS: Delivering Solutions to Empower Retailers to Go Beyond23.2.2024 19:43:00 EET | Press release

At EuroCIS 2024, Toshiba Global Commerce Solutions showcases how retailers can “Create Beyond what’s Possible” to transform retail operations and customer experiences with its innovative solutions portfolio (booth in hall 9 #B42). The international trade fair will take place on February 27-29 in Düsseldorf, Germany. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240223284358/en/ At EuroCIS 2024, Toshiba Global Commerce Solutions will empower retailers to transform their operations and customer experiences with innovative solutions and services. (Photo: Business Wire) “Our unified commerce and self-service solutions help retailers create shopping experiences that go beyond consumer expectations,” says Meike Marquardt, Head of Marketing for Europe, Toshiba Global Commerce Solutions. “With Toshiba Global Commerce Solutions as a trusted partner, retailers have the power to adapt effortlessly to the rapidly changing business need

Adtran confirms compliance with final BABA ruling and continues US investment23.2.2024 19:40:00 EET | Press release

Adtran today announced its readiness to support the Broadband Equity Access and Deployment (BEAD) program, welcoming the clarity and guidance provided by the Build America, Buy America (BABA) rule. With its commitment to US-based manufacturing spanning three decades, Adtran is at the forefront of the market with BABA-compliant fiber access solutions ready to enhance nationwide connectivity, economic growth and the digital inclusivity of communities across America. With 42.5 billion USD allocated for grants, the BEAD program aims to connect millions of underserved homes in the USA to high-speed broadband and has a mandate for domestically produced equipment. Adtran will supply BABA-compliant optical line terminals (OLTs), cabinets, ONTs and pluggable optics, providing a comprehensive solution fully ready to meet the needs of the BEAD program. These offerings will soon be showcased on the NTIA’s certification website. This press release features multimedia. View the full release here: ht

Mavenir and Terrestar Solutions Partner to Accelerate Commercial Deployment of 5G New Radio Non-Terrestrial Network23.2.2024 18:49:00 EET | Press release

Mavenir, the cloud-native network infrastructure provider building the future of networks, continues its pioneering leadership in Open RAN with 5G New Radio (NR) Non-Terrestrial-Network (NTN) solutions. The latest initiative is to integrate satellite connectivity for Open RAN terrestrial networks thereby enabling seamless connectivity for users across satellite and terrestrial networks. The project is being delivered in collaboration with Terrestar Solutions, a Canadian based Satellite Operator. Satellite Operators are actively looking at ways to harness 5G NTN capabilities within their network topology, to extend coverage and capacity in areas where traditional terrestrial networks may be economically unfeasible or impractical. Terrestar will launch a new Narrowband IoT (NB-IoT) service offer to the market, evolving to a full 5G Direct to Device (D2D) service by 2025. As the chosen technology supplier, Mavenir will provide the enabling 3GPP standards-compliant Core and O-RAN interface

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye