Higround and The Pokémon Company International Invite Fans to Explore Fan-Favorite Pokémon in New Collection
5.12.2023 00:31:00 EET | Business Wire | Press release
In a new and special collaboration, Higround, a powerhouse within the lifestyle and gaming spheres, is teaming up with The Pokémon Company International to create an exciting collection that seamlessly blends the worlds of competitive gaming, and the beloved Pokémon franchise. This unique partnership introduces a carefully curated collection of gaming peripherals inspired by fan-favorite Pokémon.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231204512387/en/
Pokémon + Higround Blastoise Summit 65 Keyboard (Photo: Business Wire)
Higround introduces its line of Pokémon-themed keyboards and additional accoutrement, offering fans a tactile way to connect with their favorite franchise. In this unique collection, the Base 65 and Summit 65 Keyboards take center stage. The Base 65 models, for the everyday adventurer, feature designs like the iconic Poké Ball and fan-favorite Pokémon, including Venusaur, Charizard, Blastoise, and Mewtwo. The Summit 65 Keyboards represent the apex of luxury and performance, crafted with enthusiast-grade materials. Complementing these are the Performance Base 65 Keyboards, designed for competitive gamers with dynamic actuation technology, allowing for customized key sensitivity.
"This collaboration with Pokémon is a unique opportunity for us to celebrate a franchise that has been a significant part of our lives," says Rustin Sotoodeh, CEO and Creative Director of Higround. "We want to enable fans to express themselves and their love of Pokémon through our products, which offer a special collectible experience."
Mark your calendars for this one-of-a-kind release. The Higround and Pokémon collection will be available on December 8th at 12 p.m. PT on the Higround website.
ABOUT HIGROUND
Higround is a lifestyle and computer peripheral brand that seeks to embody elevated gaming culture. Founded by Rustin Sotoodeh and Kha Lu, Higround creates high-quality peripherals with unique designs that fuse fashion, gaming, and technology. Each capsule collection features a distinctive array of items known to sell out rapidly. In 2021, Higround was acquired by esports powerhouse 100 Thieves.
ABOUT POKÉMON
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231204512387/en/
Contact information
Kelly Kim: kkim@higround.co
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
NetApp and Oracle to Launch Fully Managed Cloud Storage Service for Demanding AI and Enterprise Workloads29.9.2026 20:30:00 EEST | Press release
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, and Oracle today announced a new fully managed storage service that brings enterprise-grade NetApp storage natively to Oracle Cloud Infrastructure (OCI). The service will bring NetApp ONTAP® data management capabilities natively to OCI to help organizations simplify the migration and management of critical AI and enterprise workloads in the cloud. Oracle Cloud Infrastructure NetApp Storage Service is designed to be a fully managed OCI-native storage service that brings NetApp ONTAP data management capabilities to OCI. It helps enterprises migrate, run, protect, and modernize databases, enterprise applications, virtualized environments, EDA/HPC, regulated applications, and AI data pipelines while preserving familiar storage operations. “Customers want the flexibility to move AI and enterprise workloads to the cloud without giving up operational simplicity, data management, and reliability,” said Pravjit Tiwana, Senior
NetApp to Expand Partnership with SAP to Support SAP Cloud Infrastructure29.9.2026 20:30:00 EEST | Press release
NetApp, the intelligent Data Infrastructure company, today announced its intent to expand its long-standing partnership with SAP, with plans to explore deeper cloud-native integration of NetApp capabilities into SAP Cloud Infrastructure, SAP’s Infrastructure-as-a-Service platform. The NetApp Platform supports key elements of the SAP Cloud Infrastructure storage architecture, delivering reliable, highly available and high-performance file and block storage services. The NetApp Platform also provides built-in proactive data protection capabilities and data replication to support SAP’s global availability model. “SAP and NetApp share a long-standing commitment to empower the world’s most mission-critical enterprise environments,” said Álvaro Celis, Senior Vice President, Chief Commercial, Partner and Ecosystem Officer at NetApp. “By bringing together SAP Cloud Infrastructure with the NetApp Platform, we can empower customers to build an intelligent data infrastructure that delivers the ag
NetApp Honors the International Union for Conservation of Nature with the Social Impact Award for Intelligent Data for Good29.9.2026 20:30:00 EEST | Press release
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it awarded the International Union for Conservation of Nature (IUCN) the 2026 Social Impact Award for Intelligent Data for Good at NetApp INSIGHT 2026, NetApp's flagship global event dedicated to technological innovation, taking place in Las Vegas from September 29 to October 1. Part of NetApp’s Social Impact Awards program, this recognition honors customers and partners using NetApp technology in support of social or environmental impact initiatives. The Intelligent Data for Good category reflects NetApp’s commitment to recognizing and supporting organizations using intelligent data to improve lives and strengthen communities. IUCN is the world's largest and most diverse environmental network, bringing together governments, civil society organizations, and experts to advance conservation action worldwide. Uniquely composed of more than 1,600 government and civil society member organizations and 1
NetApp and Supermicro Collaborate to Power AI at Any Scale29.9.2026 20:30:00 EEST | Press release
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced a strategic collaboration with Supermicro to deliver jointly validated AI infrastructure solutions spanning large-scale AI factories, enterprise deployments, neoclouds, and sovereign AI initiatives. By combining Supermicro's AI-optimized compute and rack-scale systems with the NetApp Platform, the companies will help customers accelerate deployment, improve GPU utilization, strengthen data governance, and reduce operational complexity. NetApp and Supermicro are creating a full-stack foundation for AI that extends beyond high-performance storage. The collaboration brings together Supermicro’s rack-scale compute, networking, power, and liquid-cooling expertise with the NetApp Platform’s unified data management, cyber resilience, hybrid-cloud leadership, and disaggregated scale. Customers gain an architecture that can be deployed quickly, evolve across generations of compute, and deliver a consistent data
NetApp Removes Storage Bottleneck for AI Factories29.9.2026 20:30:00 EEST | Press release
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced NetApp Novus™, the fastest storage on the planet designed for AI infrastructure providers operating large GPU environments. Built to support a zettabyte-scale file system, this next-generation architecture will allow AI factories to keep millions of GPUs continuously fed with data, maximizing the efficiency, utilization, and profitability of their investments. Neoclouds and GPU-as-a-Service providers are building AI factories at a scale that traditional storage architectures were never designed to support, creating bottlenecks that reduce GPU utilization and increase infrastructure costs. Under traditional architectures, GPU utilization can drop below 30 percent when AI factories cannot feed enough data to their GPUs to generate the results they need and make a return on their investment. “AI factories struggle and GPU economics collapse when data can't keep up," said Syam Nair, Chief Product Officer a
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom