Podme launches Nordic Adaptation of the acclaimed Podcast "Sweet Bobby"

Sweet Bobby is Tortoise’s #1 chart-topping, award-winning investigative podcast series in search of one of the world's most sophisticated catfishers. With its universal and timeless narrative, the podcast has earned international acclaim for its gripping storytelling.

– Podme is just at the beginning of our journey to adapt successful formats and stories into our markets' languages. As we started to explore content from around the world, 'Sweet Bobby' immediately stood out, blending timeless yet always relevant themes with crisp and captivating storytelling. The podcast's rich narrative aligns seamlessly with Podme's commitment to delivering high-quality and captivating content to our Finnish, Norwegian and Swedish audiences. We are deeply honoured that Tortoise has chosen to entrust us with this project, says Podme’s Head of Creative Audio Timmie Strandberg.

– We are thrilled to be partnering with Podme to translate Sweet Bobby for Finnish, Norwegian and Swedish listeners. Sweet Bobby has been listened to by millions of people globally, and we’re excited that listeners in the Nordics will now be able to hear it in their native language. Through this partnership, we continue to deliver on Tortoise’s mission to make sense of the world, including by producing investigative series that uncover unheard stories with public interest at the heart, for global audiences, says Alice Sandelson, Commercial Strategy Director, Audio at Tortoise.

In selecting an adaptation partner, Podme has joined forces with the multi award-winning Swedish production company, Banda. Renowned for their expertise in crafting captivating and binge worthy series similar to Sweet Bobby, Banda emerged as the natural choice to bring the compelling story to Nordic listeners.

Banda’s co-founder and Head of Production Hugo Lavett is delighted that Sweet Bobby is now brought to Nordic listeners in their local languages.

– It has been so much fun to work on the Scandinavian version of ”Sweet Bobby”. We have translated and adapted the storytelling to ensure that Scandinavian audiences will feel at home whilst listening to it, without steering away from the original series. We think we have found a new way of translating podcasts which we hope we will see much more of in the near future, Lavett praises.

The adapted version of Sweet Bobby can be listened to on Podme as of 13th of February. 

About Tortoise 

Tortoise Media is an investigative newsroom based in London.

Its current daily and weekly podcasts include the Slow Newscast, a weekly investigative show focusing on the stories that matter to the UK and around the world, and the daily Sensemaker podcast which looks at one story, each day to make sense of the world. It also produces a bi-weekly podcast, The News Meeting, in which its journalists compete to pitch the stories they think should lead the news, and Trendy, a podcast about the key trends and forces shaping our political opinion. 

They have also produced the global hit investigative narrative series including Hoaxed , Londongrad, Into the Dirt, Three Doors Down, Pig Iron and The Tavistock, many of which have been translated in new languages and adapted for film and TV.