Alipay AI Features Attract 600 Million Interactions During Its 2024 Five Fortune Chinese New Year Campaign
Alipay’s AI features drew nearly 600 million interactions during Alipay's signature annual Five Fortune Chinese New Year campaign in a short span of 12 days, from January 29th to February 9th. The campaign encourages consumers to collect digital Five Fortune cards in the Alipay app as they gear up for the most significant festival of 2024.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240209720572/en/
AI Theatre allows users to play as key characters in iconic scenes from classic films (Photo: Business Wire)
This year, Alipay has introduced for the first time four AI-powered experiences for the Five Fortune campaign, namely "AI Theatre," "AI Fortune Hunt," "AI Photo Studio," and "AI Red Packets." These innovative features enable users to spend the fortune cards to create an AI-generated video or image, or earn more fortune cards.
In the "AI Theatre," users can upload a photo and take on the role of key characters in iconic classic film scenes, such as works by the comedic genius Stephen Chow. As of February 8th, this feature has been used to generate 2.3 million personalized clips, allowing users to take center stage in their own cinematic moments.
The "AI Fortune Hunt" challenge is the most popular means of collecting fortune cards this year. It invites users to decipher over 100,000 images generated by AI, each with the Chinese character “Fu” (Fortune) hidden inside. As of February 8th, users have discovered over 2.9 billion AI-generated “Fu” characters. For a glimpse of the AI Fortune Hunt feature, check out Alipay's TikTok video here.
The "AI Photo Studio” feature transcends physical barriers by bringing friends and family together in shared moments through AI-generated group photos with 16 customizable photo templates.
Furthermore, the "AI Red Packets" feature offers users a fun way of sharing best wishes for the new year by utilizing AI voice and video synthesis technology to help users create personalized digital red packets with video covers featuring their own avatars.
Launched in 2016, Alipay’s Five Fortune campaign quickly became a popular part of people’s lives in China during the Chinese New Year holiday period. During the Five Fortune campaign, users can collect digital fortune cards through various means, such as scanning the Chinese character “Fu” through the Alipay app's AR scan function, participating in merchant sub-campaigns, and so on. These cards, which represent good wishes, can be converted into monetary rewards.
About Alipay
In the digital era, Alipay has evolved from a trusted payment tool to an open platform that connects businesses, institutions, service providers, and other partners with consumers. Alipay enables partners from various industries to offer safe and convenient payment options. It also enables partners to communicate and deliver different digital services to their customers in China through Alipay mini programs, lifestyle accounts and other tools. The Alipay platform connects over 80 million businesses with more than one billion consumers.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240209720572/en/
Contact information
Media Inquiries
Yinan Duan
Ant Group
duanyinan.dyn@antgroup.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Citi and Ant International Pilot AI-Enabled Forecasting Solution to Enhance FX Risk Management for Airline Customers18.7.2025 05:30:00 EEST | Press release
Citi and Ant International announced today that they are piloting the use of Ant International's Falcon Time-Series Transformer (TST) Model to deliver an enhanced FX risk management solution for their customers. Developed with aviation clients as an initial use case, the solution aims to offer greater payment solutions for the airline industry, which processes billions of payment transactions annually. With airline travel set to continue growing, the joint solution combines Ant International's experience with airline payments and Citi's robust FX solutions to help the bank's clients manage their FX costs more efficiently. Ant International’s Falcon TST Model is a transformer architecture-based big data model with close to 2 billion parameters. By integrating the latest time series forecasting algorithms, the TST Model predicts future data points by learning complex patterns from large historical data sets using AI technology, the model helps businesses improve the efficiency and accura
AGC Launches Innovative Fluoroelastomer Without the Use of Surfactants or Fluorinated Polymerization Solvents18.7.2025 05:00:00 EEST | Press release
AGC (AGC Inc., Headquarters: Tokyo; President: Yoshinori Hirai)(TOKYO:5201), a world-leading manufacturer of glass, chemicals and other high-tech materials, proudly announces the launch of surfactant and fluorinated polymerization solvent free grades in its fluoroelastomer “AFLAS™ FFKM” series; the SF grades (the “Products”). The newly developed Products are manufactured entirely without the use of any surfactants*1 or fluorinated polymerization solvents*2. The Products offer high performance equivalent to that of conventional products, while meeting the growing market demand for fluoroelastomers that do not use surfactants or fluorinated polymerization solvents during the manufacturing process. This has been achieved through AGC’s innovative, proprietary polymer manufacturing technology (Surfactant-Free & Fluoro Solvent-Free Technology, hereafter the “Technology”). Initially, this Technology will be applied to the high-temperature-resistant type of FFKM fluoroelastomers and new grades
Dubai Launches World’s First Icon Classification for Human–Machine Collaboration in Research and Publications17.7.2025 19:40:00 EEST | Press release
Dubai has launched the world’s first icon-based classification system to represent the level of human–machine collaboration in the process of producing research, publications, and public-facing content. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250717193317/en/ Dubai launches world’s first icon classification for Human–Machine Collaboration in research and publications (Infographic: AETOSWire) Developed by the Dubai Future Foundation (DFF), the Human–Machine Collaboration (HMC) Icons offer a new global standard for transparency, clearly indicating the extent to which humans and AI worked together throughout the creation process. The classification is free to use, copyrighted for consistency, and openly available for researchers, publishers, and content creators worldwide. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of the
Battery Ventures Promotes Justin Rosner to Partner17.7.2025 16:47:00 EEST | Press release
Battery Ventures, a global, technology-focused investment firm, today announced nearly a dozen new internal promotions across four offices, including the elevation of Justin Rosner—a specialist in industrial technology and life-science tools—to partner. Battery also named four new principals across its venture-capital and private-equity practices, highlighting the firm’s penchant for promoting talent from within the firm. The new principals are Sudheendra Chilappagari in San Francisco; Michael Hoeksema in New York; Lior Mallul in Tel Aviv; and Lauren Wedell in Boston. Wedell and Mallul both joined Battery in 2018, while Hoeksema joined in 2017. Chilappagari, a former founder and technology product executive, joined the firm in 2021. “These promotions highlight Battery’s continued, global investment focus, even in the face of macroeconomic uncertainty, and our commitment to backing the most innovative companies across the private-equity and venture-capital markets,” said Jesse Feldman,
Andersen Consulting Adds Market Access Expertise with Prime Action in Brazil17.7.2025 16:30:00 EEST | Press release
Andersen Consulting strengthens its capabilities in Latin America with the addition of collaborating firm Prime Action Consulting, a firm specializing in market access strategy and channel management within the automotive, agribusiness, banking, pharmaceutical, and telecommunications sectors. Prime Action delivers end-to-end commercial consulting services to help organizations optimize their go-to-market strategies and improve performance across sales and distribution channels. The firm’s offerings include market access strategy, intelligent channel management, commercial and distribution policy design, channel development services, and training, all tailored to drive efficiency and customer alignment through structured processes, standards, and targeted execution. Working with top-tier companies across Latin America, Prime Action not only works in lockstep with clients from planning through implementation, but also post-implementation to provide appropriate training and evaluation to
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom