Business Wire

Quit Like Sweden Urges Progressive Tobacco Control to Save Millions of Lives on World No Tobacco Day

Share

Millions of lives could be saved with a more progressive approach to tobacco control measures, says a new platform committed to encouraging countries to follow the Swedish Experience and become ‘smoke-free’. As the world gears up to observe World No Tobacco Day (WNTD) on May 31, Quit Like Sweden, launched earlier this year in Brazil, is calling for proven strategies to enhance the global fight against smoking.

Traditionally, WNTD has been marked exclusively by calls for the complete abandonment of smoking. However, Quit Like Sweden argues that it's time for policymakers, regulators, governments, the media, and the general public to engage in a meaningful discussion about the strategies that do reduce the devastating impacts of smoking and smoking-related illnesses.

Suely Castro, Founder of Quit Like Sweden, emphasized the need for a new approach, citing the Swedish Experience and remarkable progress in tobacco control.

"Each World No Tobacco Day, the international community argues that a world without cigarettes is the ultimate aim. But this World No Tobacco Day, instead of discussing what could be possible, it’s time to look at what is already being done by the only country that is close to quitting smoking: Sweden," said Suely Castro.

While Sweden has rigorously adopted smoking cessation and prevention measures, it has also enabled smokers to choose safer alternatives. This approach, based on what Ms Castro calls the three A's – which stand for the Accessibility, Acceptability, and Affordability of safer alternatives – has resulted in millions of Swedes choosing to leave cigarettes behind and switch to safer alternatives.

"In Sweden, one in four adults uses nicotine every day. While this is the same level as the rest of Europe, Sweden’s incidence of cancer is 41% lower, and smoking-related deaths in Sweden are less than half of smoking-related deaths in 24 of the other 26 EU countries”, Castro said.

“This is the case within European countries, which have similar regulations to those of Sweden, although not its comprehensive approach to eradicating smoking. Just imagine what the global impact of the full Swedish Experience could be.”

“We have the ability to save millions of lives just by replicating a model that has already worked so well for Sweden,” she said. "And there’s no better time to start that conversation than now.”

Background

Quit Like Sweden is a not-for-profit platform with the aim to encourage countries to take action to replicate the Swedish Experience in a comprehensive strategy that also includes measures and programmes focused on smoking cessation and prevention, and enabling people who smoke to choose alternatives instead.

We don’t advocate for the removal of measures and programmes that contribute to smoking cessation or prevention, and instead appeal to all policymakers in all countries, intergovernmental and non-governmental organizations to complement those measures and programmes.

Sweden Statistics

As a result of Sweden’s progressive tobacco control measures:

  1. Sweden is the only country in the world to officially be ‘smoke-free’, when its smoking prevalence falls below 5% later this year.
  2. Across Europe, the smoking rate is 5 times higher than Sweden’s.
  3. 24 of the 27 EU countries have a tobacco-related mortality rate at least twice as high as Sweden’s.
  4. Sweden’s incidence of cancer is 41% lower than the rest of Europe’s, which means 38% lower levels of total cancer deaths.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Media Inquiries & Interviews:
Suely Castro, Founder, Quit Like Sweden
suelycastro@quitlikesweden.org

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

SES Announces Successful Syndication and Raising of €3 Billion Acquisition Financing19.6.2024 12:59:00 EEST | Press release

SES S.A. announces the successful syndication of a €3 billion equivalent acquisition financing package to support the earlier announced agreement for SES to acquire Intelsat S.A.. Prior to the Intelsat deal announcement, Deutsche Bank AG and Morgan Stanley jointly had underwritten a €3 billion bridge facility to support SES’s financing requirements as part of the agreement to acquire Intelsat. This €3 billion bridge facility has been successfully syndicated now, with a highly oversubscribed level of commitments, to an international group of existing relationship and new banks in the form of a €2.1 billion bridge facility and US$1 billion term loan. The term loan was upsized in syndication on the back of a strong response from the bank group. The bridge facility serves to provide financing certainty and flexibility in the issuance of bonds. The bridge facility has tenor of 12 months and is extendable twice by a further six months while the term loan has a five-year amortising tenor from

Tecnotree Announces Strategic Partnership with HCLTech to Bring Advanced 5G-Led GenAI Solutions for Global Telcos19.6.2024 12:42:00 EEST | Press release

Tecnotree, a global digital platform and services leader for AI, 5G, and cloud-native technologies, today announced a strategic partnership with HCLTech, a leading global technology company, to co-develop advanced 5G-led generative AI (GenAI) solutions for the telecom industry. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240619554988/en/ Tecnotree Announces Strategic Partnership with HCLTech to Bring Advanced 5G-Led GenAI Solutions for Global Telcos (Graphic: Business Wire) This partnership combines Tecnotree’s proven 5G and AI-led BSS platform capabilities and HCLTech’s deep expertise in driving digital transformation for telcos and CSPs. Together, the companies will deliver solutions designed to redefine digital experiences through the integration of Digital BSS and Tecnotree Sensa AIML fabric, leading to comprehensive business transformation. The solutions will enable customers to enhance business agility and faster re

LatticeFlow AI Announces Key Innovation to Accelerate Development of Deepfake Detection Software in Advance of U.S. Elections19.6.2024 11:34:00 EEST | Press release

LatticeFlow AI, the leading platform for building trustworthy AI applications, announces LatticeFlow AI Audio, the first product designed to find and identify model errors in audio AI applications. This release addresses the pressing demand for reliable voice deepfake detection solutions in advance of the 2024 U.S. elections. In this context, LatticeFlow AI Audio, combined with the company’s existing capabilities in computer vision, makes it the most advanced solution for deepfake detectors to combat deepfake threats combining audio and video. “We believe that there is no place for deepfakes in civil, ethical societies,” said Dr. Petar Tsankov, Co-founder and CEO at LatticeFlow AI. “Ethical, safe, and trustworthy AI are the foundational values of our company – and why we want to help address deepfakes detection in advance of the 2024 elections. LatticeFlow AI Audio is the industry’s only product that can automatically find and identify AI audio data and model errors, enabling our clien

The NAGA Group AG: 2024 Capital Markets Day – Save the Date19.6.2024 10:56:00 EEST | Press release

The NAGA Group AG (XETRA: N4G, ISIN: DE000A161NR7), provider of the All-in-One Financial SuperApp NAGA, cordially invites analysts, investors, shareholders as well as media and partners to virtually join its Capital Markets Day on 11 July 2024, 16.00 CEST. The 2024 Capital Markets Day will provide valuable insights into the strategic vision and growth ambitions of the NAGA Group. Octavian Patrascu, the newly appointed CEO of the NAGA Group, will host the Virtual 2024 Capital Markets Day and elaborate on the Company's latest achievements, its plans for the future, and the innovative path the Group is forging. KEY TOPICS Company Performance: H1 2024 financial results and milestones Merger with CAPEX.com: Strategic rationale, designed to enhance financial efficiency and market presence Innovation and Technology: CEO Octavian Patrascu on his vision for the Group, including the rollout of the NAGA SuperApp Future Plans: Upgrades to NAGA’s app and ecosystem, focusing on user experience, AI i

Ukko-Pekka Nieminen Launches CPFMedia.net to Revolutionize SEO for iGaming Companies19.6.2024 10:40:00 EEST | Press release

CPF Media, a new digital marketing agency specializing in SEO for the iGaming industry, has officially launched its website, CPFMedia.net. Founded by Ukko-Pekka Nieminen, the agency combines a decade of iGaming expertise with cutting-edge SEO and digital media strategies to offer unparalleled services to clients worldwide. About CPF Media CPF Media is rooted in the dynamic landscape of Malta, with foundational ties to Finland. This unique blend of cultural insights and extensive experience in various MGA casinos positions CPF Media as a leader in delivering measurable results and innovative digital solutions. “Our mission at CPF Media is to provide comprehensive digital solutions that elevate our clients’ online presence and drive meaningful engagement with their audience,” says Ukko-Pekka Nieminen, founder of CPF Media. “With our specialized knowledge in the iGaming sector, we are equipped to offer tailored strategies that ensure our clients stay ahead in this competitive market.” Our

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye