Gerhard Burits takes on new role at the ELATEC Group / RFID specialist ELATEC: New management duo with many years of experience
Munich, July 23, 2024 – Gerhard Burits expands his responsibilities and assumes the role of CEO of the ELATEC Group. Thanks to his in-depth knowledge of the company structure and his strategic foresight, he is ideally qualified to reinforce ELATEC’s position as an innovation leader in global competition. The management board will have joint leaders at the helm: Also on board is Paul Massey, who, as CEO of ELATEC Inc., is now also taking on the role of COO of the ELATEC Group and contributing his international expertise to a greater extent.
Gerhard Burits, who joined the company in June 2020 as Chief Financial Officer (CFO), has been appointed Chief Executive Officer (CEO) of ELATEC GmbH. Over the past four years, he has made a significant contribution as CFO to financial stability and international growth, positioning ELATEC excellently with his strategic expertise. As CEO, he is now determined to reinforce the ELATEC Group’s technological lead, strengthen its presence on the global market, and thus initiate the next growth spurt. Personal thanks go to the previous CEO, Robert Helgerth, who is going into a well-deserved retirement after a successful career. Under his leadership, ELATEC has strengthened and solidified the basis for further growth.
Global expansion course with quality ‘Made in Germany’
The ELATEC Group will continue to remain true to its core areas of expertise under the new leadership: “Quality ‘Made in Germany’ remains of crucial importance to us while we adapt agilely to changing market requirements and continue to offer top service quality,” says CEO Gerhard Burits. As Chief Operating Officer (COO), Paul Massey will work closely with Gerhard Burits to drive forward the company’s global strategy and promote international expansion.
ELATEC’s mission: Technological leadership through innovation and employee strength
Gerhard Burits, CEO of the ELATEC Group, emphasizes: “Our mission is to further develop ELATEC as a technology leader. The key to that lies in the innovative strength of our core areas of expertise and in promoting our employees. A positive corporate culture with team spirit and flat hierarchies, characterized by ELATEC expertise, is important to us. That lays the foundation for us to adapt flexibly to changing market requirements and expand our technological lead.”
Paul Massey adds: “Our aim is to consolidate and expand our position as a leading provider of innovative and future-proof access systems. We will help our customers through our innovative solutions and world-class service to be successful in a rapidly changing environment.”
Available images for download:
- Picture is available at AP -
Keywords
Contacts
Press contact ELATEC GmbH:
Anna Vanessa Evertz
Zeppelinstraße 1
82178 Puchheim
Germany
Tel.: +49895529961-180
E-mail: a.evertz@elatec.com
Press contact agency:
Maisberger GmbH
Claudius-Keller-Str. 3c
81669 Munich
Germany
E-mail: elatec@maisberger.com
Images
Links
About ELATEC
ELATEC is a leading global provider of user authentication and identification solutions. Together with its global partners, the company develops innovative and future-proof access systems for its customers. With the interplay of pioneering multi-frequency readers, advanced authentication software and world-class service and support, ELATEC is driving the digital transformation of its customers and partners. The breakthrough solutions that result ensure an optimal user experience and are used in a wide range of applications and industries where secure and convenient access is required – including access control, fleet management, machine authentication, electric vehicle charging, secure printing, kiosks and more. Founded in 1988 and headquartered in Munich, Germany, the company is now represented at 19 locations worldwide.
For more information: www.elatec.com
Subscribe to releases from Elatec
Subscribe to all the latest releases from Elatec by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Elatec
ELATEC Introduces DevPack 5.07: A Major Leap Forward in RFID Reader Management and Mobile Integration18.11.2025 11:56:56 EET | Press release
Puchheim, November 18, 25 – ELATEC, a leading manufacturer of access technologies, specializing in RFID readers and credentials, has released its latest software development toolkit, TWN4 DevPack 5.07. The new version delivers faster performance, stronger security and greater flexibility for configuring and managing RFID readers, enabling flexible and future-proof access solutions. “With every DevPack release, our goal is to make life easier for developers, system integrators and end users,” said Tobias Rasche, Global Head of Product Management of ELATEC GmbH. “Version 5.07 takes another big step forward by combining deeper diagnostics, broader mobile credential support and open-standard interoperability, all in one powerful package. With this evolution, our DevPack is now more than a development toolkit—it’s a comprehensive framework for building secure, flexible, and future-ready authentication solutions.” Future-Proof Mobile and Security Capabilities DevPack 5.07 expands ELATEC’s su
ELATEC Strengthens Global Presence with Regional Hub in Dubai23.1.2025 12:54:18 EET | Press release
Puchheim, January 23, 2025 – ELATEC, a leading global provider of user authentication and identification solutions, is beginning 2025 with a significant step forward in its global expansion strategy: the launch of its new office in Dubai. Operating under the name ELATEC Middle East Trading FZE, this new location will serve as a dedicated hub to support the company’s growing customer base and partners across the Middle East. The operations, led by Managing Director Carsten Hoersch, are set to drive innovative, secure, and tailored access control solutions in the region. A Strategic Milestone in the Middle East Gerhard Burits, CEO of the ELATEC Group, emphasized the strategic importance of this expansion: “Our new presence in the GCC (Gulf Cooperation Council) demonstrates our commitment to strengthening relationships with regional partners and addressing market-specific needs. This move aligns seamlessly with our mission to provide secure, flexible, and future-ready solutions. The Dubai
ELATEC Group Expands Leadership Team with Security Innovation Expert Jason Ouellette4.12.2024 08:42:36 EET | Press release
Munich, December 3, 2024 – ELATEC Group welcomes Jason Ouellette as Corporate Vice President of Innovation & Technical Partnerships. With 30 years of experience in the physical security industry, Ouellette brings a wealth of expertise that will drive ELATEC’s technological advancements and strategic growth.
Elatec Brings Employee Badge for Apple Wallet to Users17.4.2024 09:30:00 EEST | Press release
Munich, April 17, 2024 – Elatec today announced it is bringing employee badge in Apple Wallet to its customers, enabling an organization’s employees or tenants to unlock access to locations and devices with a simple tap of their iPhone or Apple Watch. Powered by Elatec’s Mobile Credential Manager software, which works hand-in-hand with Elatec’s universal RFID readers, this brings together the world’s most powerful and versatile readers with the best mobile access system available. Employee badge in Apple Wallet helps deliver a convenient and contactless experience for users. Once enabled, employee badge in Apple Wallet allows users to seamlessly and securely add their employee badge to Apple Wallet, and hold their iPhone or Apple Watch near an NFC reader to unlock office doors, turnstiles, elevators and key card-protected amenity spaces — eliminating the need to open an app or present a traditional, plastic access key. With Express Mode, employees do not need to unlock their device to
Elatec at embedded world17.2.2023 07:49:41 EET | Press release
Universal readers