Mary Kay Expands Into Kyrgyzstan, Further Elevating Beauty and Empowerment Around the World
Mary Kay Inc., a global leader in skin care and cosmetics, is proud to announce its expansion into Kyrgyzstan, marking a significant milestone in its ongoing international growth strategy. This exciting development underscores Mary Kay’s commitment to empowering women and providing innovative, high-quality skincare and beauty products across the globe.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240919159057/en/
Mary Kay’s expansion into Kyrgyzstan marks another step forward in the company’s mission to enrich women’s lives around the world, offering top-tier beauty products and unparalleled business opportunities. (Photo: Mary Kay Inc.)
The beauty and personal care market is experiencing robust growth internationally, with sales volume in these categories almost doubling over the past several years. The beauty market is expected to reach approximately $580 billion by 2027, growing by a projected 6 percent per year1 while the direct selling market size is estimated to reach $286.7 billion by 20282. This phenomenal growth is due to more individuals turning to entrepreneurship and seeking flexible and rewarding business opportunities. Recognizing this upward trend, Mary Kay has strategically expanded into Kyrgyzstan to meet the increasing demand for premium beauty products and entrepreneurial opportunities.
“I’m confident our expansion into Kyrgyzstan will inspire countless women to discover the transformative power of Mary Kay’s award-winning products and strengthen our position as the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World3,” said Tara Eustace, President of Mary Kay Europe Region. “Mary Kay Ash often said we’re doing far more than just selling cosmetics—we’re changing lives. This belief is at the heart of everything we do, and I am excited to witness the incredible impact we will have on the women of Kyrgyzstan.”
Mary Kay Kyrgyzstan’s operations will be managed from the Mary Kay Kazakhstan offices in Almaty, ensuring seamless integration and support for the new market. Konstantin Kulinitch, General Manager of Mary Kay Kazakhstan, shared his enthusiasm: “We are excited to extend our operations into Kyrgyzstan, where we see tremendous potential for growth. Our team in Almaty is committed to providing the best possible support to our Independent Beauty Consultants in Kyrgyzstan, helping them build successful businesses, and achieve their dreams.”
To celebrate this significant expansion, Mary Kay hosted a series of events in Bishkek, the capital of Kyrgyzstan, introducing consumers to the brand’s renowned skin care, color cosmetics, and fragrances. These events also highlighted the unique business opportunity that Mary Kay offers, empowering individuals to take control of their futures.
Mary Kay’s expansion into Kyrgyzstan marks another step forward in the company’s mission to enrich women’s lives around the world, offering top-tier beauty products and unparalleled business opportunities.
For more information about Mary Kay's global operations, leadership, mission, and commitment to enriching women’s lives, please visit www.marykayglobal.com.
About Mary Kay
Then. Now. Always. One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in more than 35 countries. For 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com, find us on Facebook, Instagram, and LinkedIn, or follow us on X (formerly Twitter).
_______________________
1 McKinsey and Company. (May 22, 2023). The beauty market in 2023: A special State of Fashion report
2 Grand View Research, Inc. (July 11, 2022). Direct Selling Market Size Worth $286.7 Billion by 2028
3 “Source Euromonitor International Limited; Beauty and Personal Care 2024Edition, value sales at RSP, 2023data”
View source version on businesswire.com: https://www.businesswire.com/news/home/20240919159057/en/
Contacts
Mary Kay Inc. Corporate Communications
marykay.com/newsroom -
https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmarykay.com%2Fn
ewsroom&esheet=54124254&newsitemid=20240919159057&lan=en-US&anchor=marykay.com%2
Fnewsroom&index=12&md5=1bb4233e697b42db9802a2736c1b929d
972.687.5332 or media@mkcorp.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Yokogawa to Deliver Integrated Control Systems for Urban Infrastructure in Green Riyadh Project30.10.2025 03:00:00 EET | Press release
Yokogawa Electric Corporation (TOKYO: 6841) announces that its subsidiary, Yokogawa Saudi Arabia, has been awarded a contract by the Royal Commission for Riyadh City to provide the necessary systems and services for the main command and control center of the Green Riyadh project*. Led by the Government of Saudi Arabia, this national initiative is a key element of Saudi Vision 2030. Its objective is to transform Riyadh into one of the world’s most livable cities through urban greening, enabling residents to lead healthier and more sustainable lives. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029727530/en/ Riyadh, Saudi Arabia The project will plant 7.5 million trees across parks, public facilities, healthcare centers, and roads by 2030, increasing green space per capita from 1.7 to 28 square meters. The trees will be irrigated by treated wastewater. This afforestation will contribute to environmental, economic, and soc
R2 Joins Ant International to Expand Credit Access for SMEs in LATAM30.10.2025 02:04:00 EET | Press release
Ant International, a leading global digital payment, digitisation, and financial technology provider, today announced a strategic investment in R2, the leading embedded lending infrastructure company in Latin America (LATAM), to expand access to credit for SMEs across the region. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029918704/en/ From left to right: Roger Larach, Co-Founder and Chief Executive Officer, R2 | Quan Yu, General Manager of Global Credit Services, Ant International | Roger Teran, Co-Founder and Chief Data Officer, R2 R2 enables digital platforms to offer financing solutions quickly and securely through an API-based, end-to-end white-labeled experience. This allows merchants to easily access capital through their existing digital platforms, such as point-of-sale systems, payment processors, marketplaces, and e-commerce solutions. Ant International, a leading fintech player globally, has complementary s
Axelspace Signs MoUs with Two African Organizations to Address Social Challenges through the Utilization of Satellite Data29.10.2025 22:57:00 EET | Press release
Axelspace Corporation (“Axelspace”), which develops and operates microsatellites and conducts business to promote a society where space is accessible to people around the world, is pleased to announce the memorandum of understandings (MoUs) with two governmental organizations of African countries on cooperation for addressing social challenges through the utilization of satellite-based Earth observation (EO) data. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029793600/en/ Genevieve Edna Apaloo, Ambassador Extraordinary and Plenipotentiary of the Republic of Ghana to Japan and Yuya Nakamura, President and CEO, Axelspace at the signing ceremony on stage at NIHONBASHI SPACE WEEK 2025 Axelspace signed MoUs individually with the Ghana Space Science and Technology Institute (GSSTI) of the Republic of Ghana, and the Regional Centre for Mapping of Resources for Development (RCMRD), based in the Republic of Kenya. With the signi
Guidewire Congratulates 2025 Innovation Award Winners – Amerisure, CNA, and OP Life29.10.2025 22:15:00 EET | Press release
CONNECTIONS CONFERENCE – Guidewire (NYSE: GWRE) congratulates the winners of its 2025 Innovation Awards: Amerisure, CNA, and OP Life Assurance Ltd (OP Life). The annual awards honor Guidewire customers that are meeting evolving business needs while delivering tangible benefits through their strategic use of Guidewire cloud technology. Winners were announced during Guidewire Connections, the company’s annual customer conference. 2025 Innovation Award winners and their transformative stories: Amerisure transformed how it delivers Loss Sensitive billing solutions, driving greater operational efficiency, saving thousands of manual hours annually, and delivering higher-quality service to customers. Working with PwC, Amerisure transitioned its Loss Sensitive billing program from legacy systems to Guidewire Cloud Platform, marking the first-ever deployment of Guidewire Cloud for this complex product line. In collaboration with Guidewire, the company developed key capabilities within Guidewire
Celebrating Destination Excellence: TOURISE Unveils Finalists for the 2025 TOURISE Awards29.10.2025 21:58:00 EET | Press release
Anticipation is building as TOURISE today unveils the finalists for the highly anticipated 2025 TOURISE Awards, set to recognize those leading global destinations who are rewriting the very definition of exploration. Twelve destinations have been named as finalists in this year’s TOURISE Awards, setting the pace for the future of tourism. Together they represent places from across the world that are not just changing the game of destination excellence, they are setting entirely new rules to cater to the demands of the modern traveler. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029909575/en/ Selected from a wide array of nominations submitted by passionate globetrotters travelers, industry experts, and organizations across the world, this year’s finalists celebrate places that deliver soul-stirring culture, boundary-pushing experiences, and above all, meaningful and lasting memories. His Excellency Ahmed Al-Khateeb, Mi
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom