Aktana Named a Leader and Star Performer in Everest Group’s 2024 Life Sciences Next-generation Customer Engagement Platforms (CEPs) PEAK Matrix®
Aktana, the leader in AI-driven intelligent engagement for the life sciences industry, today announced its recognition as a Leader and one of only three Star Performers in the 2024 Life Sciences Next-generation CEPs PEAK Matrix® by Everest Group. Advancing from 2023 “Major Contenders” to 2024 “Leader and Star Performer,” this ongoing recognition highlights Aktana’s commitment to driving innovation and measurable impact for its global customers.
"Life Sciences enterprises are increasingly prioritizing experience-driven Customer Engagement Platforms (CEPs) over traditional CRM systems, reflecting a significant shift towards customer-centric strategies. The focus is on leveraging real-time insights, dynamic content management, and AI-driven functionalities, to enhance customer interactions across diverse stakeholder segments, including sales, marketing, medical affairs, and patient services," says Chunky Satija, Vice President, Healthcare and Life Sciences, Everest Group.
Satija continues: "Aktana provides a robust suite of life sciences-focused customer engagement solutions that incorporate advanced features, such as KPI improvement tactics, strategy formulation and execution, and next-best-action recommendations, enabling enterprises to enhance customer engagement through performance tracking and proactive insights. Clients appreciate the user-friendly interface that provides seamless functionality across devices. As a result, Aktana has earned recognition as a Leader and Star Performer in the 2024 Life Sciences Next-generation Customer Engagement Platforms (CEPs) PEAK Matrix® Assessment.”
Everest Group highlighted Aktana’s transformative advancements, including its best-in-class Orchestration, which ensures brand strategy-led execution across channels while optimizing ROI. They also called out Aktana’s focus on integrations and CRM-agnostic design, enabling migration to new CRMs like Veeva Vault CRM and Salesforce Life Sciences Cloud without disrupting operations in evolving CRM ecosystems. Buyers also considered Aktana’s pricing to be “fair and competitive”.
John Vitalie, CEO of Aktana, added: “We are honored to be named both a Leader and Star Performer by Everest Group. Aktana is helping to lead the transformation to true AI-driven omnichannel capabilities in partnership with our customers. We look forward to building on this momentum to generate more value as our customers scale.”
This achievement builds on the success of Aktana’s collaboration with leading life sciences companies. A recent client study demonstrated how Aktana’s AI-driven recommendations enabled commercial teams for that client to achieve more than half a billion dollars in annual incremental revenue, as independently verified.
Download: https://go.aktana.com/everest-group-life-sciences-next-generation-customer-engagement/
About Aktana
Aktana provides AI-powered solutions tailored to the life sciences industry, enabling commercial teams to align strategies with customer needs, optimize engagement across channels, and deliver measurable impact. Aktana’s ability to blend advanced technology with a client-centric approach has made it a trusted partner to support over 300 life sciences brands globally.
For more information, visit www.aktana.com.
LinkedIn: www.linkedin.com/company/aktana
Twitter: www.twitter.com/aktana_inc
Disclaimer
Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241118405501/en/
Contacts
Dr. Deepika Salwankar
deepika.salwankar@aktana.com
+91 7574 842070
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
New Study from UK’s Largest Virtual ADHD Service Validates Role of Objective Testing in Delivering Personalized, High-Quality Remote ADHD Care10.5.2025 13:45:00 EEST | Press release
As demand for virtual ADHD care increases, findings from a new study conducted with ADHD 360, the UK’s largest evidence-based digital service specializing in ADHD diagnosis and treatment, reveal how objective ADHD diagnostic and monitoring technology improves patient outcomes and clinical certainty. Presented at the 2025 ADHD World Congress in Prague, Czech Republic, the findings highlight the role of QbCheck, Qbtech’s remote testing solution, in enabling clinicians to make more confident, data-informed decisions, supporting a more personalized and collaborative care model. The tool allows for greater clarity when assessing symptoms and adjusting treatment plans over time, ensuring diagnostic accuracy and helping to improve alignment between clinicians and patients throughout the care journey. The results from ADHD 360’s implementation of this model showcase how a standardized approach to virtual ADHD care improves clinician confidence, reduces wait times, and enhances patient engageme
Ant International Partners with Barclays on Global Treasury Management with Proprietary AI-Powered FX Model9.5.2025 16:57:00 EEST | Press release
Ant International has entered a partnership with leading UK bank Barclays to enhance efficiency and resilience in global treasury management for businesses. Under the partnership, the two sides will combine innovative solutions, including Ant’s proprietary Time-Series Transformer (TST) AI FX Model, to help businesses reduce FX-related costs and risks against global volatilities. At the initial stage of the collaboration, Ant International has successfully completed the first batch of its intra-group FX transactions with Barclays. Ant International’s TST Model is a transformer architecture-based big data model with close to 2 billion parameters. By integrating the latest time series forecasting algorithms, the TST Model predicts patterns over time. Ant also created new pre-training and Supervised Fine-Tuning (SFT) frameworks to train the model and improve its predictions over time. The TST Model now forecasts the company's cashflow and FX exposure on an hourly, daily and weekly basis, w
Monument Re Transfers €1.4bn Greycastle Portfolio to RGA and Strengthens European Life Insurance Consolidation Platform9.5.2025 15:00:00 EEST | Press release
Monument Re Limited (“Monument”) announces today that it has transferred a legacy €1.4bn reinsurance portfolio, comprising annuity and other life insurance liabilities acquired as part of the 2020 Greycastle transaction, to RGA Americas Reinsurance Company, Ltd. (“RGA”). This transaction releases capital resources that Monument will redirect to its core strategy of consolidation in European life insurance markets. The transaction completed on 2May 2025 following approval by the Boards of Directors of both Monument and RGA and non-objection from the Bermuda Monetary Authority. Monument has taken significant steps in recent months to strengthen its business operations by consolidating its European group support functions in Dublin and by aligning with the recently strengthened regulatory regime in Bermuda. With its strong financial position and best in class capabilities in the Group, Monument remains ideally positioned to build on its success to date and grow its European footprint, del
IFF Completes Divestiture of Nitrocellulose Business9.5.2025 15:00:00 EEST | Press release
IFF (NYSE: IFF) today announced that it has completed the divestiture of its nitrocellulose business, including Walsrode Industrial Park in lower Saxony, Germany, to Czechoslovak Group (CSG). The business manufactures nitrocellulose strictly for industrial purposes, serving customers primarily in coatings and printing inks, and had been part of IFF’s Pharma Solutions business unit. “The divestiture of our nitrocellulose business builds upon our deleveraging journey and enables us to focus on our core businesses,” said Erik Fyrwald, IFF CEO. “I’d like to thank our nitrocellulose colleagues for their dedication and wish them continued success as part of CSG.” Welcome to IFF At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience.Le
CPAC Systems AB Announces Strategic Minority Investment in Flying Fish9.5.2025 13:33:00 EEST | Press release
CPAC Systems AB, a leader in advanced control systems and embedded vessel and commercial vehicle technology, today announced a strategic minority investment in Flying Fish Maritime Innovations B.V., a pioneer in advanced shared water mobility solutions and robust, cost-effective hydrofoil technology. The investment underscores both companies’ commitment to redefining water-based transportation through innovation, sustainability, and seamless integration. It marks the beginning of a deeper collaboration aimed at enabling smarter, cleaner, and more connected mobility on the water — for both recreational and commercial applications. “We are thrilled to support Flying Fish and their impressive work in redefining water mobility,"saidMarcus Wingolf, CEO of CPAC Systems. "Our investment in Flying Fish represents a strategic alignment of our technical proficiencies and innovative ambitions. This partnership opens exciting new possibilities for integration and sustainable transformation across
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom