Effective immediately: French purchasing group Francap starts pooling procurement of their strong private label brands under the international umbrella of the EMD Alliance

In order to clarify the dynamics for all the stakeholders involved, it is worth taking a closer look at the networked structures. Francap, which has been operating successfully in France for over 60 years, has 10 members-retailers that currently represent 2,215 outlets in France and are particularly successful with customers when it comes to local shopping, offering a full range of products. Francap is recognised in France as a reliable purchasing organisation for supermarket chains such as Coccinelle Supermarché, Diagonal, G20 and Colruyt.  Colruyt France, one of the major Francap members, is already operating 102 supermarkets in France. Francap also supplies well-established local supply specialists such as Rapid’ Market, Sitis, Epi Service, Votre marché, Panier Sympa, Viveco and Marché Minut’. Including the revenues of Colruyt France, the Francap Group represents a cumulated consumer turnover of 3.5 billion euros.

High-performance own brands form the focus of the collaboration 

The primary objective of the collaboration recently initiated by Francap under the aegis of the EMD alliance is the joint procurement and marketing of high-performance private labels. These products are experiencing increased popularity in the discerning French food market. The Francap Group already has a range of well-established own brands (such as Belle France, Les Délices de Belle France and Ecoprix), while EMD can enrich the product range of its new purchasing partner Francap with its large portfolio of highly sought-after private labels under the EMD Eurolabel.

The cooperation between Francap and EMD concerns only private label products: no collaboration on the international marketing nor procurement of A-brand products is in the scope of the collaboration.

Numerous new initiatives have emerged in the goods sector, offering mutual benefits

The networking of all the aforementioned partners has triggered a number of significant developments, particularly for French retail customers, who now have an even more appealing selection of very good and always affordable private labels at their disposal. The combined professional expertise of Francap is incorporated into EMD's international product group tenders by the joint purchasing teams. EMD itself is opening up a new route into the French food market for international own-brand manufacturers, while French manufacturers can look forward to new opportunities in EMD's intercontinental distribution area.

EMD, which celebrated its 35th anniversary in the past 2024 together with all its members and partners from industry and trade, will remain a particularly reliable and cooperative partner in the international procurement and marketing market also in the new year 2025.  

The member companies of European Marketing Distribution (EMD) are active in the following markets:

Austria: MARKANT	Netherlands: Superunie
Belgium: Colruyt	Norway: Unil/NorgesGruppen
Czech Republic: MARKANT	Portugal: EuromadiPort
Denmark: Dagrofa	Slovakia: MARKANT
France: Francap	South Korea: Lotte
Germany: RTG International	Spain: Euromadi
Italy: ESD Italia	Sweden: Dagab/Axfood
Luxemburg: Colruyt	Switzerland: MARKANT

In addition to South Korea and Japan, associate member Lotte is also active in the Chinese, Vietnamese and Indonesian markets.