NIQ Navigates Clients Forward with Strategic Analytics & Insights Solutions
NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES—and leveraging NIQ’s extensive datasets—this new group will help clients simplify and accelerate decision-making. This reinforces NIQ’s commitment to delivering unparalleled value to clients through comprehensive market research and consumer insights, underscoring its dedication to providing clients with the Full View™.
Strategic Analytics & Insights will develop powerful and actionable growth roadmaps around four key practice areas:
- Consumer Behavior and Insights: Translate human insights into powerful growth strategies
- Innovation Powered by BASES: Create the innovations, from idea, product, and activation, that grow your business
- Brand & Media: Build lasting connections and manage your brand with precision
- Analytics & Activation: Transform your strategies and make better business decisions to achieve executional excellence
Leading the Strategic Analytics & Insights organization is Ramon Melgarejo, an NIQ and industry expert renowned for his client-centric approach, strategic vision, and proven track record in driving profitable growth in analytics and insights. Throughout his career, Ramon has been instrumental in driving innovation in consumer insights, recognizing the vital role of data in today's fast-paced marketplace. His deep understanding of consumer thoughts and actions underpins his approach to predictive behavioral science and positions him to drive the success of this new organization.
"We couldn’t be more excited to introduce our new Strategic Analytics & Insights group, which reflects our commitment to providing clients with the Full View™,” said Melgarejo, President of Strategic Analytics & Insights at NIQ. “At NIQ, our mission is to uncover what people want and why, and we do that by combining our strengths in revenue growth management, brand strategy, consumer insights, precision activation, and innovation. By bringing these capabilities together, we’re empowering businesses to make smarter decisions, tackle complexity, and confidently take their next big step. This move not only delivers greater value for our clients but also marks a pivotal moment in our journey toward an exciting and dynamic future.”
Commenting on the Strategic Analytics & Insights group launch Jeremy Benhammou, Global Director Insights at AB InBev said, "We consider NIQ our go-to partner for packaging testing, consistently delivering sharper insights, consistent results, and well-crafted KPIs. Their performance surpasses any other partners we have worked with. Our analytics teams have independently validated the precision and stability of NIQ's pack testing results, making them the gold standard in the industry."
NIQ Strategic Analytics & Insights goes beyond simple cooperation, acting as an extension of the client's team from ideation to implementation and beyond. NIQ’s unparalleled access to proprietary and expansive data sets, world-class methods, and subject matter experts locally and globally allow us to help clients navigate complex competitive environments with confidence. Leveraging expertise across Strategic Analytics & Insights ensures clients receive tailored solutions and insights to address their unique challenges. NIQ’s holistic approach empowers clients to innovate rapidly, execute efficiently, and connect more meaningfully than ever before.
For more information, click here. Discover your next big move with our comprehensive consumer intelligence insights!
About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit www.niq.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20250212267395/en/
Contacts
Media:
Sweta Patra
sweta.patra@nielseniq.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
DentalMonitoring Launches "Top Ortho Practice Award" to Recognize Data-Driven Excellence in Orthodontic Care20.6.2025 20:08:00 EEST | Press release
DentalMonitoring, the global leader in AI-powered remote monitoring for orthodontics, is proud to announce the launch of the Top Ortho Practice Award, the first-of-its-kind recognition program that celebrates top-performing orthodontic practices worldwide through objective, data-based analysis. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250620540366/en/ Unlike traditional awards based on subjective nominations or popularity, the Top Ortho Practice Award is rooted in objective metrics derived from millions of patient scans and clinical interactions. Practices are selected based on exceptional outcomes in hygiene, compliance, and treatment effectiveness, using standardized benchmarks that reflect regional and global performance levels. The program identifies and celebrates practices that lead their territories in performance metrics derived from actual patient data, including hygiene, clinical techniques, and post-treatmen
SLB Announces Second-Quarter 2025 Results Conference Call20.6.2025 20:00:00 EEST | Press release
SLB (NYSE: SLB) will hold a conference call on July 18, 2025 to discuss the results for the second quarter ending June 30, 2025. The conference call is scheduled to begin at 9:30 am U.S. Eastern time and a press release regarding the results will be issued at 7:00 am U.S. Eastern time. To access the conference call, listeners should contact the Conference Call Operator at +1 (833) 470-1428 within North America or +1 (404) 975-4839 outside of North America approximately 10 minutes prior to the start of the call and the access code is 719185. A webcast of the conference call will be broadcast simultaneously at https://events.q4inc.com/attendee/492107617 on a listen-only basis. Listeners should log in 15 minutes prior to the start of the call to test their browsers and register for the webcast. Following the end of the conference call, a replay will be available at www.slb.com/irwebcast until July 25, 2025, and can be accessed by dialing +1 (866) 813-9403 within North America or +1 (929)
TH Global Capital Named 'Boutique Investment Banking Firm of the Year' for the Third Year Running at the 16th Annual International M&A Awards20.6.2025 19:18:00 EEST | Press release
TH Global Capital, a global boutique investment banking firm with operations across 13 countries in the Americas, Europe, and Asia-Pacific, with a track record of closing transactions in 29 countries, has won four prestigious awards at the 16th Annual International M&A Awards, including ‘Boutique Investment Banking Firm of the Year’ for the third consecutive year. TH Global Capital’s awards include: Boutique Investment Banking Firm of the Year 2025 Corporate/Strategic Deal of the Year ($50MM-$100MM): For advising Cloobees, a Global Salesforce Summit Partner in Poland, on its strategic sale to New York headquartered Synechron. Regional Deal of the Year – Asia: For advising Brainvire, a leading global Digital Commerce and Digital Marketing agency in Asia, on its merger with Said Differently, a Falfurrias portfolio company in the US. M&A Deal of the Year ($50MM–$100MM): For advising Chamonix IT and Exposé, leading Australian companies in Digital Engineering and AI & Data Science respectiv
Kuwait Celebrates National Day at Expo 2025 Osaka with a Striking Showcase of Culture, Vision and Purpose20.6.2025 16:03:00 EEST | Press release
The State of Kuwait marked its National Day at Expo 2025 Osaka, Kansai, with a celebration that captivated audiences and strengthened the pavilion’s growing reputation as one of the most compelling destinations at the global event. The day’s activities brought together dignitaries, Expo visitors and international media in a vibrant tribute to Kuwait’s heritage, identity and forward-looking vision. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250620543251/en/ Kuwait celebrates National Day at Expo 2025 Osaka with a striking showcase of culture, vision and purpose (Photo: AETOSWire). The celebrations began with a parade featuring more than 100 participants, dressed in traditional attire and accompanied by music and movement. The procession drew large crowds across the Expo site, attracting attention for its energy, colour and cultural authenticity. The official ceremony took place at the National Day Hall within the Expo pre
HTEC Opened a New Office in Budapest, Signaling Further Expansion on the Hungarian Tech Scene20.6.2025 13:40:00 EEST | Press release
HTEC, a global AI-first company and a provider of technology design and engineering services, has opened a new office space in central Budapest, marking another step in the company’s strategic expansion across the Hungarian market. Located at Erzsébet krt. 2, the new space will serve as a hub for innovation and collaboration, welcoming new employees eager to shape the future of technology. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250620636346/en/ HTEC's Hungarian team at the opening of the company's new Budapest office HTEC partners with leading global companies to solve complex business problems in Financial Services, MedTech, Advanced Technologies, Retail, Telecommunications, and Enterprise Software & Platforms. Its end-to-end expertise—from product strategy to design and delivery—positions the company as a true extension of its clients’ teams. With a focus on strong partnerships and delivering measurable ROI fast, H
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom