DNA Experience Lounge is a platform for test-driving the technological solutions of the future – you can only grasp the possibilities through hands-on testing
8.4.2025 08:30:00 EEST | DNA Oyj | Press release
DNA has opened the new DNA Experience Lounge at its headquarters in Ilmalanlinna. This innovative and immersive space is a digital platform that enables DNA's corporate customers and stakeholders to explore the opportunities and threats of future technologies as well as familiarise themselves with the company’s products and services in an interactive environment.
The newly opened DNA Experience Lounge serves both as a space to showcase and collaborate on new innovations and as a hub for enhancing customer understanding. Its participatory approach helps customers to gain insight into the potential of new technologies and helps DNA to develop its services to better meet market needs.
At the Experience Lounge, DNA showcases its AI solutions for customer service and future network possibilities with real-life use cases, and its information security solutions with an educational and interactive approach. DNA's networks are ready and secure for AI-based services.
"The DNA Experience Lounge is designed to be modular – thanks to this, we can increase the number of test runs in the future. We can easily adapt the space in line with the needs and wishes of our customers so that we can present our services and technological possibilities as well as collaborate on developing solutions in ways that best serve our customers. Especially in the current era of artificial intelligence and cybersecurity challenges, visualisation is essential," says Anna-Mari Ylihurula, SVP, Corporate Business at DNA.
A 15-metre screen that’s the only one of its kind in Finland
The DNA Experience Lounge is also technically impressive. It features a 15-metre microLED display with a horizontal resolution of 9,500 pixels that exceeds current formats. In addition, microLED technology ensures excellent contrast and extremely accurate colour rendering. Its technology is based on multiple ‘tiled’ displays. This screen is the only one of its kind in Finland.
The Experience Lounge boasts a 10.2 multi-channel sound system and two subwoofers integrated into the same data network as the rest of the system. All audio is routed and played back over a fully digital IP network structure, ensuring state-of-the-art sound quality and synchronisation.
The space sets the stage for a breathtaking experience by synchronising image, audio and lighting. It also enables immersive, gesture-controlled games and demos. The system is controlled with two touchscreens that are adapted to the current needs of the space.
"Some of our customers have already had the opportunity to check out the DNA Experience Lounge. Their feedback has been excellent. The users of the space can gain insight into our digital solutions in various ways. Together with our partners, we can constantly learn more about how to best support the business operations of our customers and generate growth with our digital solutions,” says Ylihurula.
Media enquiries:
Anna-Mari Ylihurula, Senior Vice President, Corporate Business, DNA Plc, tel. +358 44 044 7755, anna-mari.ylihurula@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, viestinta@dna.fi
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DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2023, our total revenues was EUR 1,067 million and we employed about 1,700 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
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