In just four months, a Non-Alcoholic Beverage Store has learned whether the alcohol-free business is worth it. What does the typical customer look like, and what are the latest 0% trends? – Join us for a media breakfast event on April 23 at the Free Spirit store.

The first Nordic store specializing in premium non-alcoholic beverages, Free Spirit, opened its doors on November 29, 2024, on Fabianinkatu in Helsinki. Now, just over four months later, CEO – Founder Jenny Rostain shares what the company has learned about the Finnish non-alcoholic market, the consumers of non-alcoholic drinks, and their needs.

“Thousands of customer encounters have taught us that the Finnish consumer of non-alcoholic drinks is not necessarily who we’ve long assumed them to be. Our single best customer even surprises us with their profile.”

MEDIA BREAKFAST EVENT:

• WEDNESDAY, APRIL 23, 2025 @ 10:00 – 12:00
• Address: Fabianinkatu 31, 00100 Helsinki
  
  

RSVP THE EVENT using this link

During the event, we’ll explore the spring and summer trends in premium non-alcoholic beverage field and hear what the importer has learned about the non-alcoholic consumer and this new, growing market in Finland and Europe.

Welcome!

Contact:

Jenny Rostain

CEO – Founder, Free Spirit Drinks Oy

+358 45 238 8833 / jenny@freespiritdrink.com

freespiritdrink.com