Crypto pioneer Valour hires newskontor as European lead agency

Düsseldorf/Helsinki, 8 April, 2025

The crypto company Valour has chosen the Düsseldorf-based agency newskontor to support its communications in Germany as well as in Sweden, Finland, Denmark and Norway (Nordics). ‘We are delighted that Valour, one of the most renowned companies in the crypto sector, is relying on our services, especially as many experts believe that cryptocurrencies are one of the asset classes of the future,’ explains Marco Cabras, Co-Managing Director of newskontor.

newskontor is the lead agency responsible for support in Germany on the one hand and for support in the Nordics on the other, for which newskontor has brought a long-standing network partner, Mailand Communications from Helsinki, on board.

Alpo Räinä, Managing Director and Partner at Mailand Communications, says: ‘There is still a great need for explanation and communication among a broad investor base, but also among media professionals, as the knowledge of these groups about crypto has not yet been as great as for other capital market topics - we are happy to accept the challenge of changing this for Valour together with newskontor.’

Johanna Belitz, Head of Nordics at Valour, emphasises the agencies’ expertise in the field of financial communication and its good contacts as the decisive factors in choosing newskontor: ‘We were particularly impressed by the team's expertise and network in the field of finance, but especially when it comes to crypto. We also value the agencies’ experience with international, multilingual projects.’

Valour is a subsidiary of the listed company DeFi Technologies and a pioneer in the crypto sector. The founder of Valour is responsible for the ground-breaking launch of the world's first crypto ETP in 2015. ETPs - the abbreviation stands for Exchange Traded Products - allow investors to easily invest in financial products based on cryptocurrencies, similar to ETFs (Exchange Traded Funds).