Finnish Gaming Experts and Sponsor Insight Initiate Collaboration to Bring Measurable Impact and Strategic Visibility to the Gambling Industry

"Collaborating with Sponsor Insight gives us the opportunity to provide our clients with concrete data-driven insights on how strategic partnerships deliver results and most importantly how they can be measured and developed," says Marko Arpiainen, Founding Partner at Finnish Gaming Experts.

"We are excited to combine our expertise with Finnish Gaming Experts. We firmly believe that data-driven sponsorship is the key to success in the gambling industry as well. It is important to us that our clients gain a clear understanding of how and why partnerships work and that these successes can be measured reliably." says the CEO of Sponsor Insight, Tommi Puskala

Thanks to this collaboration Finnish Gaming Experts can offer gambling operators more detailed information on their brand visibility, the effectiveness of event partnerships and audience engagement. At the same time Sponsor Insight gains access to gaming industry expertise helping them target research and analysis even more precisely.

Sponsor Insight Tailored Research Services

Sponsor Insight is a Finnish expert agency founded in 1996 specializing in the measurement of sponsorship event marketing and logo visibility. The company’s nine-person team operates in Helsinki with a strong partnership network with offices in Stockholm and Oslo. Sponsor Insight is recognized as the leading sponsorship effectiveness measurement agency in the Nordics.

Finnish Gaming Experts Marketing and Branding Professionals

The founding team of Finnish Gaming Experts consists of marketing communication experts from various industries ranging from executive-level marketing to the gaming sector. The company offers strategic support market entry services and comprehensive brand management across all channels helping gaming companies to positively differentiate themselves as the market opens. Finnish Gaming Experts is committed to responsible marketing and compliance with regulatory frameworks.

Through this collaboration both companies are able to offer gaming companies a comprehensive service package combining legal expertise with marketing efficiency.