DNA Oyj

Is 9%&GR a good password? DNA’s information security expert gives a reminder of good password habits on the eve of World Password Day

Share

Thursday, May 1, 2025, will be – in addition to May Day – World Password Day, that promotes better password habits. It is a common misconception that a password should look cryptic in order for it to provide protection.According to DNA’s information security expert, this notion is outdated, as new methods are easily able to decrypt short passwords even if they contain special characters in a vague order.  

World Password Day occurs every year on the first Thursday in May.
World Password Day occurs every year on the first Thursday in May. DNA

DNA’s Vice President, Security, Seppo Pekonen says that information security risks often lie in people’s desire for comfort. 

‘Short strings of characters are naturally easier to remember and faster to write than long ones. A short password is very easy to crack using modern methods. Your password should definitely be more than 12 characters long. The longer it is, the harder it is to crack,’ Pekonen explains. 

From password to passphrase – management apps make it easier

"It is often assumed that a good password meets the criteria if it contains special characters and numbers in addition to letters. Unfortunately, this no longer provides sufficient protection if the password is not long enough. We should no longer even talk about passwords, but rather passphrases or password phrases. A passphrase can be very simple, for example, a Finnish sentence that is easy to remember personally. The passphrase can be enriched with Finnish dialect words, inflectional forms, numbers, and special characters," Pekonen continues.

An example of such a criteria-meeting passphrase could be: "Poikienkanssa23pv#Kalassa". Another common security risk is using the same – or even similar – passwords across different services.

"In connection with data breaches, passwords often end up in the hands of cybercriminals along with usernames from poorly protected online services. If too many similar passwords are used, their logic can be easily revealed to the attacker after several breaches. Artificial intelligence has made this kind of investigation easier for criminals. Therefore, it is important that different services always have completely different passphrases. Additionally, it is advisable to consider using different usernames whenever possible," Pekonen points out.

As the number of passwords and usernames increases, reliable management applications can make their use and memorization easier, and their adoption is definitely worth considering. Additionally, multi-factor authentication is good to activate if the service supports it. In multi-factor authentication, in addition to the password, applications like Microsoft's and Google's Authenticator or SMS verification are used.

Cybercrime has increased 

Information security issues are particularly topical right now, as online services are constantly increasing due to digitalization, and the widespread use of artificial intelligence has brought completely new dimensions to both services and online scammers.  

"The amount of cybercrime has skyrocketed to a new level. With just one password, a criminal can gain access to a person's entire online identity. And this is what we are talking about in terms of the so-called social dimension. There is also an economic dimension involved if the criminal gains access to environments where payment information is stored. Unfortunately, various scam attempts to phish for passwords have also improved dramatically with generative artificial intelligence. A person has to be more and more careful when operating online," Pekonen reminds.

Further information for the media:

Seppo Pekonen, VP, Security, DNA Plc, tel. +358 (0)44 044 5959, seppo.pekonen@dna.fi

DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi

Images

World Password Day occurs every year on the first Thursday in May.
World Password Day occurs every year on the first Thursday in May.
DNA
Download
Seppo Pekonen, VP, Security, DNA Plc.
Seppo Pekonen, VP, Security, DNA Plc.
DNA
Download

DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2024, our total revenue was EUR 1,100 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi, Instagram and Threads @dna_fi and LinkedIn @DNA-Oyj.

Alternative languages

Subscribe to releases from DNA Oyj

Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DNA Oyj

Toimi näin, jos epäilet tietojesi vuotaneen käyttämäsi palvelun tietomurrossa – lähes jokaisen palvelun kohdalla riskejä18.6.2025 08:25:00 EEST | Tiedote

Nykyään voi olla vaikea itse vaikuttaa tietomurron uhriksi joutumiseen, sillä tietoja on niin monessa paikassa. DNA:n kuluttajaliiketoiminnan lisäarvopalveluista vastaava Heidi Havastila kertoo mitä asioita kannattaa tehdä, jos epäilee omien tietojensa vuotaneen palvelun tietomurron yhteydessä, miten voi yrittää tunnistaa epäluotettavat palvelut jo ennen tietojen luovuttamista, ja mitä kaikkea rikolliset varastetuilla tiedoilla pystyvät tekemään.

Here's what to do if you suspect your data has been leaked in a data breach – almost every service is at risk18.6.2025 08:25:00 EEST | Press release

These days, it can be difficult to protect yourself against becoming the victim of a data breach, as your data is held in so many places. Heidi Havastila, Head of Value Added Services at DNA Consumer Business, explains what to do if you suspect your personal data has been leaked in a security breach, how to try to identify untrustworthy services before you hand over your data, and what criminals can do with stolen data.

Asiantuntija listaa 7 vähemmän tunnettua kyberansaa – ”Moni osaa jo varoa huijausviestejä, mutta…”12.6.2025 08:55:00 EEST | Tiedote

Kyberrikolliset kehittävät jatkuvasti uusia, ovelampia tapoja huijata. Moni kansalainen on jo vuosien mittaan oppinut tunnistamaan helpostikin erilaiset huijausviestit ja -puhelut sekä esimerkiksi välttelemään julkisia WiFi-verkkoja. Samaan aikaan ympärillämme on entistä enemmän erikoisempia, mutta kasvavassa käytössä olevia kyberansoja, jotka on hyvä oppia välttämään. DNA:n asiantuntija kertoo vastaan tulleista tapauksista.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye