DNA Oyj

Is 9%&GR a good password? DNA’s information security expert gives a reminder of good password habits on the eve of World Password Day

30.4.2025 08:55:00 EEST | DNA Oyj | Press release

Share

Thursday, May 1, 2025, will be – in addition to May Day – World Password Day, that promotes better password habits. It is a common misconception that a password should look cryptic in order for it to provide protection.According to DNA’s information security expert, this notion is outdated, as new methods are easily able to decrypt short passwords even if they contain special characters in a vague order.  

World Password Day occurs every year on the first Thursday in May.
World Password Day occurs every year on the first Thursday in May. DNA

DNA’s Vice President, Security, Seppo Pekonen says that information security risks often lie in people’s desire for comfort. 

‘Short strings of characters are naturally easier to remember and faster to write than long ones. A short password is very easy to crack using modern methods. Your password should definitely be more than 12 characters long. The longer it is, the harder it is to crack,’ Pekonen explains. 

From password to passphrase – management apps make it easier

"It is often assumed that a good password meets the criteria if it contains special characters and numbers in addition to letters. Unfortunately, this no longer provides sufficient protection if the password is not long enough. We should no longer even talk about passwords, but rather passphrases or password phrases. A passphrase can be very simple, for example, a Finnish sentence that is easy to remember personally. The passphrase can be enriched with Finnish dialect words, inflectional forms, numbers, and special characters," Pekonen continues.

An example of such a criteria-meeting passphrase could be: "Poikienkanssa23pv#Kalassa". Another common security risk is using the same – or even similar – passwords across different services.

"In connection with data breaches, passwords often end up in the hands of cybercriminals along with usernames from poorly protected online services. If too many similar passwords are used, their logic can be easily revealed to the attacker after several breaches. Artificial intelligence has made this kind of investigation easier for criminals. Therefore, it is important that different services always have completely different passphrases. Additionally, it is advisable to consider using different usernames whenever possible," Pekonen points out.

As the number of passwords and usernames increases, reliable management applications can make their use and memorization easier, and their adoption is definitely worth considering. Additionally, multi-factor authentication is good to activate if the service supports it. In multi-factor authentication, in addition to the password, applications like Microsoft's and Google's Authenticator or SMS verification are used.

Cybercrime has increased 

Information security issues are particularly topical right now, as online services are constantly increasing due to digitalization, and the widespread use of artificial intelligence has brought completely new dimensions to both services and online scammers.  

"The amount of cybercrime has skyrocketed to a new level. With just one password, a criminal can gain access to a person's entire online identity. And this is what we are talking about in terms of the so-called social dimension. There is also an economic dimension involved if the criminal gains access to environments where payment information is stored. Unfortunately, various scam attempts to phish for passwords have also improved dramatically with generative artificial intelligence. A person has to be more and more careful when operating online," Pekonen reminds.

Further information for the media:

Seppo Pekonen, VP, Security, DNA Plc, tel. +358 (0)44 044 5959, seppo.pekonen@dna.fi

DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi

Images

World Password Day occurs every year on the first Thursday in May.
World Password Day occurs every year on the first Thursday in May.
DNA
Download
Seppo Pekonen, VP, Security, DNA Plc.
Seppo Pekonen, VP, Security, DNA Plc.
DNA
Download

DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2024, our total revenue was EUR 1,100 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi, Instagram and Threads @dna_fi and LinkedIn @DNA-Oyj.

Alternative languages

Subscribe to releases from DNA Oyj

Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DNA Oyj

DNA purkaa käytöstä poistuneita puhelinpylväitä ja -johtoja Päijät-Hämeessä3.7.2026 11:00:00 EEST | Tiedote

DNA poistaa Päijät-Hämeessä vanhan kupariverkon käytöstä poistuneita puhelinpylväitä ja ilmajohtoja vuosien 2026–2027 aikana. Osa puhelinpylväistä ja -linjoista sijaitsee yksityisillä mailla ja pihoilla. Päijät-Hämeessä purkutyöt ovat parhaillaan käynnissä muun muassa Hartolan, Sysmän, Asikkalan ja Nastolan alueilla. Vuonna 2027 purkutyöt jatkuvat Lahdessa, Orimattilassa ja Kärkölässä.

Kyselytutkimus: moni kokee haasteita kodin nettiyhteyksissä2.7.2026 08:30:00 EEST | Tiedote

DNA:n Digitaalinen elämä 2026 -tutkimuksen mukaan suomalaisten arki on vahvasti kytköksissä digitaalisiin palveluihin, mutta nettiyhteyksissä on yhä parantamisen varaa. Jopa 37 prosenttia suomalaisista haluaisi kodin nettiyhteyden toimivan paremmin, ja noin viidennes on kohdannut haasteita netin kanssa. Yleisimmät ongelmat liittyvät hitaaseen tai muuten heikosti toimivaan yhteyteen kotona tai töissä.

Survey: Many experience challenges with internet connections at home2.7.2026 08:30:00 EEST | Press release

According to DNA’s Digital Life 2026 survey, Finns’ daily lives are strongly connected to digital services, but there is still room for improvement in internet connections. As many as 37% of Finns would like their home internet connection to work better, and about one in five has experienced challenges with their internet. The most common issues relate to slow or otherwise poorly functioning connections at home or at work.

DNA:n kesäkuun 2026 myydyimmät puhelimet, älykellot ja tietokoneet1.7.2026 08:00:00 EEST | Tiedote

Vasta kuukausi sitten Suomen markkinoille palannut Realme loi historiallisen ilmiön puhelinmarkkinassa. Realme GT 8 Pro 5G nousi suoraan DNA:n kuluttaja-asiakkaiden kesäkuun myydyimmäksi puhelimeksi. Myös älykellojen kategoriassa todistettiin merkittävää voittokulkua, kun myydyimpänä mallina säilyi jo kolmatta kuukautta peräkkäin ZTE K2 -lasten kellopuhelin. Huhti–kesäkuun tietokonemyynnin kärkipaikan nappasi puolestaan Acer Chromebook 314.

Tietomurto ei yleensä jää tietomurroksi – kesällä vuotaneita tietoja käytetään matkailu- ja lippuhuijauksissa29.6.2026 09:00:00 EEST | Tiedote

Kesä tuo mukanaan matkustamisen, festarit ja verkkokauppaostokset, mutta samalla myös huijausten sesongin. Viimeaikaiset tietomurtotapaukset muistuttavat, että kuka tahansa voi joutua tietovuodon kohteeksi, vaikka käyttäisi tunnettuja ja luotettavia palveluita. Yksi harkitsematon klikkaus, sivullisen näkemä puhelimen tunnuskoodi tai vuotaneiden tietojen päätyminen rikollisten käsiin voi pilata loman jo ennen kuin se ehtii alkaa.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye