International talents as a resource for SMEs in Ostrobothnia
As Finland struggles with labour shortages and an aging population, regional solutions to attract new talents are more important than ever. In Ostrobothnia, Ready for Talents project, coordinated by Vaasa University of Applied Sciences, is bridging the gap between international professionals and small and medium-sized enterprises (SMEs) experiencing a shortage of skilled workers.

The project, funded through Regional Council of Ostrobothnia’s AKKE funding, strengthens companies’ readiness to recruit international talents and helps international students and graduates identify career opportunities in the region already during their studies. The project combines practical tools, real-life experiences, and co-creation.
“As part of the project, a mobile application developed for companies assesses and enhances their readiness for international recruitment. A gamified survey and benchmarking feature, piloted in collaboration with the Central Chamber of Commerce, provide concrete feedback on recruitment practices,” says Sara Nyyssölä, Project Manager for Ready for Talents.
Among the pilot companies, for example, Alteams Oy has already tested the application and developed its workplace competencies from an international perspective.
”Ultimately, it's about small things that make a big difference,” summarises Suvi Anttila, HR Manager from Alteams.
The project has also produced a podcast series in which international professionals share their experiences of working life and building a career in Finland. The episodes cover topics such as networking, the hidden job market, employers’ perspectives, and entrepreneurship.
Collaboration and dialog at the core
Future Workforce seminar during the EnergyWeek in March 2025, organised in collaboration with the Ostrobothnia Chamber of Commerce and VASEK, brought together experts, students, companies and public sector representatives to talk about the future of working life. The message was clear: diversity is the engine of innovation, and stronger networks benefit everyone.
In the project, international talents have been involved not only as a target group but also as active contributors. One example is Kartik Sharma, who initially volunteered at the YoungTalk event and was later recruited as a project employee. This is an example of how visibility and inclusion lead to concrete results.
”Now Sharma coordinates an international team of volunteers for YoungTalk, which brings a genuinely international perspective to the event and strengthens inclusion,” Nyyssölä concludes.
Dissemination of results and sharing of models
In the final phase of the project, the focus is on implementing the results and sharing the models. YoungTalk25 event and seminar at Wasa Future Festival on August 12, 2025, brings together the local actors once again.
”Ready for Talents project demonstrates how a region can build a sustainable future by identifying, involving, and activating the existing expertise,” says Nyyssölä and continues: ”A heartfelt thank you to the project’s funder, the members of the steering group, and everyone who participated in the project activities!”
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Contacts
Sara NyyssöläProject ManagerVAMK Vaasan ammattikorkeakoulu
Tel:+358504343362sara.nyssola@vamk.fiMaria Miettinen-BattistiniCommunications and Marketing SpecialistVAMK Vaasan ammattikorkeakoulu
Tel:+358 40 586 6444maria.miettinen-battistini@vamk.fiImages

VAMK is a modern and international University of Applied Sciences situated in Vaasa, Western Finland. VAMK provides high-level theoretical and practical oriented education in Finnish and in English, both at Bachelor level as well as professional Master´s degree level.
There are over 4 000 students at VAMK and out of them around 350 are international degree students. More than 45 different nationalities are represented.
VAMK is located in the heart of Vaasa, which has more energy technology related companies than any other city in the Nordic countries. In the region, more than 160 companies work in the field of energy technology, and about 25 % of the employees of the Finnish energy sector work in Vaasa. The overall turnover of these companies is about 5 billion euros annually, and therefore it is well justified to say that Vaasa keeps the wheels of Finland's economy rolling!

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