One, Two, Three-Peat: Mary Kay Inc. Named #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World for Three Years in a Row
Good things come in threes: iconic beauty brand and global entrepreneurship company Mary Kay Inc. has again been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World1 by Euromonitor International for the third consecutive year.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250623000452/en/
Ryan Rogers, Chief Executive Officer of Mary Kay states: "Being named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International three years in a row marks a grand slam achievement for Mary Kay. This repeated milestone reflects years of R&D and marketing efforts to create skin and beauty solutions that meet consumer needs and are loved the world-over. Above all, it demonstrates the transformative power of our Independent Beauty Consultants who are driving this success globally." (Photo Courtesy: Mary Kay Inc.)
Euromonitor International is the foremost provider of global business intelligence, market analysis, and consumer insights with over 50 years of conducting market research across more than 100 countries.
"Being named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International three years in a row marks a grand slam achievement for Mary Kay,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “This repeated milestone reflects years of R&D and marketing efforts to create skin and beauty solutions that meet consumer needs and are loved the world-over. Above all, it demonstrates the transformative power of our Independent Beauty Consultants who are driving this success globally."
In addition to the global recognition, Mary Kay has been named:
- #1 Brand of Facial Make-Up in Latin America,*
- #1 Brand of Lip Products in Latin America,*
- #1 Brand of Color Cosmetics in Mexico,*
- #1 Brand of Skincare and Color Cosmetics in Mexico.*
Sarah Boumphrey, Global Research Director at Euromonitor International, stated, “Our awards reflect the highest standard of excellence in the industries we track, and beauty and direct selling are no exception. Honorees are recognized through a rigorous, data-driven evaluation process that draws on independent research, global market analysis, and deep category expertise. Euromonitor is proud to collaborate with leading companies, like Mary Kay, and this accomplishment signifies their commitment to performance and quality in a highly competitive landscape."
With presence in over 40 markets and millions of Independent Beauty Consultants around the world, Mary Kay continues to set the standard for beauty that empowers and delivers. Several fan-favorite products contribute to Mary Kay’s #1 status, including the iconic TimeWise® skincare line, the dermatologist validated Clinical Solutions® skincare line, the Mary Kay® Oil-Free Eye Makeup Remover beloved by influencers and celebrities, the Mary Kay® Ultimate Mascara™, the Mary Kay Unlimited® Lip Gloss, and the Mary Kay® Waterproof Eyeliner, to name a few.
In 2024 alone, Mary Kay garnered 65 beauty awards around the world. In addition to the Euromonitor International #1 recognition, Mary Kay recently ranked #11 in the Women’s Wear Daily Beauty Inc.’s 2024 Top 100 Beauty Companies.
Mary Kay products are sold by best-in-class Independent Beauty Consultants who provide personalized service to customers in person and online at www.MaryKay.com, and on social and digital media channels.
The Euromonitor award reinforces Mary Kay as one of the world’s best loved brands with a business model and corporate mission focused on empowering women, transforming lives, and helping to protect our natural resources.
Did You Know:
- One Mary Kay® Oil-Free Eye Makeup Remover is sold every 5 minutes around the globe.2
- Nearly 1,500 patents globally are held by Mary Kay for products, technologies, and packaging designs in its global portfolio.3
- Mary Kay’s state-of-the-art Richard R. Rogers (R3) global Manufacturing/R&D Center located in Lewisville, Texas, has a production capacity of up to 1.1 million products per day.
- 62% of Mary Kay’s global R&D teams are women.4
- 81% of Mary Kay’s Global Marketing team & Creative Studio are women.5
- 30% of sales force members who started their Mary Kay business in the past year are under the age of 35.6
About Mary Kay
One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn, or follow us on X.
| _____________________________ |
1 “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data” |
* “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data” |
2 Source: Mary Kay Inc., data as of December 2024, for the past 12 months, based on units sold. |
3 Source: Mary Kay Inc., as of 2025. |
4 Source: Women Representation and Leadership at Mary Kay (May 2025). |
5 Source: Women Representation and Leadership at Mary Kay (May 2025). |
6 Source: Mary Kay Inc., 2024 U.S. data. |
View source version on businesswire.com: https://www.businesswire.com/news/home/20250623000452/en/
Contacts
Mary Kay Inc. Corporate Communications
marykay.com/newsroom -
https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmarykay.com%2Fn
ewsroom&esheet=54280234&newsitemid=20250623000452&lan=en-US&anchor=marykay.com%2
Fnewsroom&index=11&md5=43a0edd3b93dbbac9341674184f29486
972.687.5332 or media@mkcorp.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Day Two of the 11th World FZO Congress Highlights the Role of Digitization and Sustainability in Shaping the Future of Free Zones11.10.2025 17:52:00 EEST | Press release
The World Free Zones Organization’s 11th annual World Congress continued its agenda today with a focus on the role of digitization and sustainability in the future of free zones and the mechanisms for enhancing their position as strategic trade gateways. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251011933300/en/ Dr Al Zarooni and President of CIRD launching the global institute (Photo: AETOSWire) The day’s sessions featured a series of sessions addressing critical themes such as the digitization of trade corridors, the impact of the OECD Global Minimum Tax, and the role of free zones as regional trade gateways. Sustainability took centre stage with sessions focusing on the transition to net-zero through renewable energy, circular economy models, and green financing frameworks. Speakers underscored that decarbonization is not only a climate imperative but also a competitive advantage for the next generation of free zones
IonQ to Participate in GITEX Dubai 2025, Showcasing Advancements in Quantum Infrastructure and Security10.10.2025 23:05:00 EEST | Press release
IonQ (NYSE: IONQ), a leading quantum company, today announced its participation in GITEX Global 2025, one of the world’s largest and most influential technology exhibitions, taking place October 13-17 at the Dubai World Trade Centre. IonQ executives and partners will highlight advancements in quantum computing, secure infrastructure, and commercial applications that are accelerating enterprise adoption of quantum technologies. Rima Alameddine, Chief Revenue Officer at IonQ, will speak on the panel “Cracking the Quantum Code: How to Build a Profitable Business in the Quantum Economy,” on October 14, in Hall 10, AI stage. This session will convene global quantum leaders to discuss the path from breakthrough science to viable commercial success, including how to unlock investment, scale quantum solutions, and deliver near-term value across sectors. Grégoire Ribordy, Co-founder and CEO at ID Quantique, an IonQ company, will also speak on October 16 during the panel “Establishing Quantum-Sa
IonQ to Participate in ComoLake2025, Advancing Quantum Collaboration in Italy10.10.2025 23:05:00 EEST | Press release
IonQ (NYSE: IONQ), a leading quantum company, today announced its participation in the ComoLake2025 Digital Innovation Forum, one of Italy’s most prominent technology events focused on digital transformation, infrastructure, and innovation policy. At ComoLake2025, taking place October 14–17 at the Villa Erba International Exhibition and Congress Center in Cernobbio, Niccolò de Masi, Chairman and CEO at IonQ, will deliver a special address, offering strategic insights into how quantum computing is reshaping infrastructure, industry, and Europe’s digital leadership. Marco Pistoia, Senior Vice President of Industry Relations at IonQ, will participate in the round table “Pan-European Quantum Industry Forum - Dialogue between Industry, Politics, and Research for Europe's Quantum Leadership” focused on strengthening Europe’s position in the global quantum landscape. Organized by the Fondazione Innovazione Digitale, ComoLake2025 is a four-day forum that draws over 1,400 participants and 215 s
Axway Named a Leader in the 2025 Gartner® Magic Quadrant™ for API Management for the 10 th Time10.10.2025 21:20:00 EEST | Press release
Axway, a 74Software company (Euronext: 74SW), a global leader in federated API management and enterprise integration, is recognized by Gartner as a Leader in the 2025 Magic Quadrant™ for API Management1 – marking the 10th time Axway has been positioned as a Leader in the report. Based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute, we believe the evaluation highlights the strength of Axway’s Amplify API Management offering and its ability to address the growing challenges of API sprawl, governance, and AI-driven integration. In companion research issued by Gartner along with the report, Critical Capabilities for API Management, Axway received the highest score (3.6 out of 5.0) for the Distributed API Management Use Case for the third consecutive year.2 “This is the tenth time Axway is named a Leader in this report. For us, this feels like a strong validation of Axway’s vision and consistent ability to deliver,” said Roland Royer,
Textron Aviation Enhances Parts Shipment Visibility With Sensos Smart Labels Technology10.10.2025 20:00:00 EEST | Press release
Textron Aviation Inc., a Textron Inc. (NYSE: TXT) company, today announced the integration of Sensos Smart Labels into its parts distribution process, offering customers the option of enhanced visibility and real-time tracking of their parts shipments. The new capability is part of Textron Aviation’s ongoing investment in digital tools and customer support innovation. By leveraging Sensos’ advanced technology, customers may purchase access to real-time location data and shipment status updates for select parts orders, improving transparency and streamlining maintenance planning. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251010471925/en/ Textron Aviation announced the integration of Sensos Smart Labels into its parts distribution process, offering customers the option of enhanced visibility and real-time tracking of their parts shipments. (Textron Aviation) “Our customers rely on timely and accurate parts deliveries to k
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom