IFF Introduces ENVIROCAP™, a Breakthrough Scent Delivery Technology for Fabric Care
24.7.2025 13:00:00 EEST | Business Wire | Press release
IFF (NYSE: IFF), a global leader in flavors, fragrances, and biosciences, has launched ENVIROCAP™ — its newest sustainable scent delivery system designed for the future of fabric care. Developed by IFF’s world-class scientists and fragrance delivery experts, ENVIROCAP™ sets a new standard in innovation: it is fully ECHA-compliant¹, biodegradable² and vegan-suitable³. At the heart of this technology is a proprietary biopolymer that delivers long-lasting fragrance while reducing environmental impact. ENVIROCAP™ not only meets the rising consumer demand for sustainability — it redefines the standard for performance and cost-efficiency.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250724026783/en/
“The launch of ENVIROCAP™ marks a bold new chapter in fragrance encapsulation,” said Ana Paula Mendonça, president, IFF Scent. “In 2005, IFF revolutionized laundry care with scent bursts that brought joy throughout the day. Now, we’re leveraging our leading nature-based bio innovation capabilities to redefine the power of scent technology in laundry — delivering superior sustainability and performance without compromise. With ENVIROCAP™, we aim to support our customers in innovating and bringing true differentiation through elevated sensory impact and sustainability, while delighting consumers with memorable scent experiences.”
The development of ENVIROCAP™ is rooted in IFF’s deep understanding of the consumer’s laundry care journey — from the moment of purchase to the emotional “moment of truth” when freshly washed clothes are experienced for the first time. Around the world, consumers are increasingly seeking sustainable choices and expect brands to take responsibility for designing products with the environment in mind. ENVIROCAP™ directly answers this call. It delivers an uplifting, long-lasting scent experience that enhances freshness from wash to wear — while aligning with the growing demand for eco-friendly, high-performing and value-driven fabric care solutions.
ENVIROCAP™ also allows perfumers great olfactive freedom to harness the virtually limitless possibilities offered by IFF’s extensive fragrance ingredient portfolio. From sparkling citrus to joyful fruity or sensual floral notes and beyond, ENVIROCAP™ works across all stages of the laundry experience — making joy with scent, one laundry cycle at a time.
Learn more about IFF’s delivery systems and encapsulation technologies here.
(1) | Regulation (EU) 2023/2055 of 25 September 2023 amending Annex XVII to EU REACH Regulation (Regulation (EC) No 1907/2006) as regards synthetic polymer microparticles, | |
(2) | According to Biodegradability rules as outlined in the Appendix 15 of the EU Microplastics Restriction, | |
(3) | According to the criteria of the Vegan Society | Certificate available on demand | |
(4) | Mintel, The Future of Fabric Care, 2024 |
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience.Learn more at iff.com, LinkedIn, Instagram and Facebook.
©2025 International Flavors & Fragrances Inc. IFF, the IFF Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250724026783/en/
Contacts
Judith Gross
Head of Communications and Branding
IFF Scent
media.request@IFF.com
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