Finavia to update its strategy and operating model

The changes that have taken place in the aviation operating environment are having a significant impact on Finavia. Geopolitical uncertainty and the moderate development outlook for air traffic in Europe as well as changes in the competitive dynamics of transfer travel and travel habits require an updated strategy and continuous reform. 

In today’s challenging operating environment, profitable growth and continuous improvement of operational efficiency are at the core of the new strategy. Ensuring profitable growth in air traffic is a key strategic objective. Finavia wants to continue ensuring that the conditions are in place for safe and punctual airport operations and a high level of service. 

In addition, the company will seek new growth opportunities by revamping its commercial and real estate business as a whole. The strategic objective is to diversify value creation opportunities beyond aviation-related revenues and to actively explore new growth prospects, taking into account the comprehensive value appreciation of airport areas and the overall customer experience. The key measures for the expansion of the company’s value creation include the comprehensive development of the commercial and real estate business in the airport area, the optimisation of the use of space and the active development of real estate assets. 

In line with its new strategy, the company wants to serve an even broader customer portfolio: in addition to passenger and airline customers, key customer groups will also include corporate customers and tenants operating in the airport areas as well as airport visitors. Finavia will use its strong partnerships to support the provision of excellent airport services and the identification of new business opportunities. 

Another objective of the reform is to increase the focus on customers and results throughout the organisation. To accelerate the reform and the achievement of its strategic objectives, Finavia will make changes to its operating model and organisation and transition to a structure of three business units that report externally. In the future, the company will have three business areas: Helsinki Airport, Regional Airports and Commercial and Real Estate. The integration of the real estate investment and development company AVIA Real Estate, acquired in January 2025, into Finavia’s new organizational structure will be carried out during autumn 2025.

Finavia’s Executive Group as of 1 September 2025 

The planned new operating model will bring changes to the composition and responsibilities of Finavia’s Executive Group. The new Executive Group and its members will start work on 1 September 2025. Finavia’s President and CEO Kimmo Mäki will chair the Executive Group. 

As of 1 September 2025, Finavia’s Executive Group will consist of the following persons:

The Director of Helsinki Airport will be appointed at a later date.
Henri Hansson, Senior Vice President, Regional Airports
Ulla Serlenius, Senior Vice President, Commercial and Real Estate, also serving as the Acting Director of Helsinki Airport
Petri Vuori, Senior Vice President, Route Development
Jani Jolkkonen, Senior Vice President, Safety, Technology, Infrastructure and Environment
Hannu Karru, acting Chief Financial Officer
Jessica Diktonius, Senior Vice President, Communications, Marketing and Sustainability Maria Fyrstén, Senior Vice President, HR
Janne Simula, Senior Vice President, General Counsel

The recruitment process for the Director of Helsinki Airport and the Chief Financial Officer is currently underway.

"In today’s challenging operating environment, we will focus on profitable growth and improving operational efficiency. In accordance with our statutory duties, we want to continue ensuring that our operational capability as the maintainer, organiser and developer of the airport network and airport services remains high. At the same time, we are actively seeking new growth opportunities by reforming our commercial and real estate business as a whole. We will accelerate our growth path by revamping our operating model and organisation. Together with the Executive Group and our highly skilled personnel, we are committed to reforming Finavia and ensuring the successful implementation of our strategy. I am convinced that the updated strategy and the planned changes will enable us to offer our customers an even better experience, accelerate our growth and create long-term value for our owners," says Finavia’s President and CEO Kimmo Mäki. 

Financial targets for the 2025–2028 strategy period 

As part of its new strategy, Finavia is specifying its long-term financial targets. The company aims for sustainable value creation during the strategy period: 

• Number of passengers 22.6 million (in 2024: 19.6 million) 

• Revenue EUR 540 million (in 2024: EUR 396.5 million) ​ 

• Operating profit margin: 16% 

• Return on capital employed: 6% 

• Sustainable value creation: Finavia aims to pay an increasing dividend during the strategy period while maintaining the flexibility to invest in high-return assets (dividend in 2024: EUR 0) 

FINAVIA CORPORATION
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