Big adventures come in small packages: Dolea enters collaboration with one of Europe’s most popular characters,The Smurfs

Joining Smurfette on a mission

Since 2017, the Smurfs have been ambassadors for the UN's 17 Sustainable Development Goals, aligning their brand with global efforts for a better planet. Following Smurfette leading a mission to save the world in the movie, Dolea joins in on a mission towards a better planet.

"We are happy to collaborate with such a value-based and loved brand as The Smurfs. With our recyclable straws, we share the values the Smurfs stand for. Respecting nature in everyday life and enjoying the small things like a nice drink together with friends – just like the Smurfs do!" says Patrick Åberg, SVP at Dolea.

Tasty approach to caring for nature

Featuring six different and collectable designs of Smurfs, the straws give an optimistic and joyful drinking experience for all ages. Dolea's straws are manufactured in Finland and combine excellent user experience with environmental consciousness. They feel smooth on the lips, leave no aftertaste of paper, and are suitable for all types of beverages. The straws are recyclable as paper, thus a genuine part of real-world circular economy.

"The Smurfs is a wonderfull, strong brand that speaks for positive values like friendship, tolerance and care for nature – reaching hundreds of thousands of children every week. Dolea now promoting these values feels like a perfect match for us. " says Fabienne Gilles, CCO Consumer Products & Family Entertainment & Experiences at Peyo Company.

 

About Dolea Oy (Ltd.)

Dolea enables circular economy on a global scale by producing drinking straws that are safe and sustainable. Dolea Straws have been patented globally. Embracing the ethos of “local production, global effect” Dolea aims at providing unparalled customer experience, promoting sustainability.

 Contact:   Mr. Patrick Åberg, SVP | +358505052700 | patrick.aberg@doleastraw.com

Links: Website http://www.doleastraw.com/ | LinkedIN https://www.linkedin.com/company/dolea-straw/

About THE SMURFS™

 Blue and cute, standing only three apples high, the Smurfs value team spirit, friendship, tolerance, fun, working together and respect for nature. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. They live in a village full of mushroom-shaped houses, hidden in the heart of a magic forest where few people venture to go. Born in a comic book in 1958, Peyo’s little blue characters have been spreading happiness and entertaining kids and families for generations. The Smurfs animated series (2021) is airing worldwide on Nickelodeon, on local free-to-air channels and is available on Netflix. In July 2025, a new Smurfs movie produced and distributed by Paramount Pictures starring Rihanna as Smurfette was globally released at theatres.

About Peyo 

Peyo Company is the trading name of IMPS srl, Lafig Belgium and Peyo Productions. The Peyo Company was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s creations.

Peyo Company operates different activities through four units:

Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment.

Peyo Distribution manages the global distribution of the audiovisual content and music catalogues. 

Links: Website https://www.smurfbusiness.com/en/  

| Facebook https://www.facebook.com/SmurfOfficial/