DNA has the most satisfied and loyal broadband customers in the EPSI Rating industry survey

DNA clearly maintains its leading position in consumer broadband customer satisfaction. The customer satisfaction index score is 73,5, which exceeds the industry average of 71,3.

“We are truly grateful for the trust our customers place in us. It is especially rewarding to see that we have succeeded in creating a service experience where customers feel they receive what has been promised. As the market leader, we will of course continue to develop our services to ensure customer satisfaction in the face of evolving digital needs,” says Mikko Kannisto, Vice President of DNA’s Consumer Broadband Business.

DNA also retains the top position among business customers

In the business customer segment, the results show that DNA’s broadband customers are also the most satisfied in the telecommunications industry. The customer satisfaction index score among business customers is 74,1, which is higher than the industry average of 73,3. Business customers rated DNA particularly highly in areas such as product quality, flexibility of customer service, and value for money.

“In Finland, people are already accustomed to fast, reliable and well-functioning connections. That’s why customer satisfaction increasingly depends on listening to needs and fostering proactive partnerships. Our leading position shows that we’ve succeeded in these areas exceptionally well,” adds Kaapro Kanto, Vice President of Network and Cloud Services for DNA’s Corporate Business.

About the EPSI Rating survey

The independent EPSI Rating organization interviewed approximately 1,200 private and business customers in Finland in September 2025. The survey examined how satisfied Finns are with their primary broadband operator across various dimensions: brand image, expectations, product quality, service quality, and value for money. Results are reported on an index scale from 0 to 100. As a rule of thumb, scores below 60 indicate dissatisfaction, scores between 60–75 indicate satisfaction, and scores above 75 indicate very satisfied customers.

EPSI Rating is an academic, Nordic organization that operates independently and is non-profit. It was founded in 1989 as part of an EU research project at the Stockholm School of Economics and is owned by the Swedish Institute of Quality, which in turn is owned by the Swedish government.

*Explore the full results of the EPSI Rating 2025 survey here:  https://www.epsi-finland.org/toimialatutkimukset/telekommunikaatio/ 

Media Inquiries:

DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi