TOURISE Reframes Tourism Sector as Global Powerhouse on a Path to $16 Trillion During Davos
24.1.2026 01:22:00 EET | Business Wire | Press release
TOURISE advanced tourism’s role as a vital sector connecting industries, economies, and regions to address shared global challenges at the World Economic Forum Annual Meeting in Davos.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260123950180/en/
His Excellency Ahmed Al‑Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, convenes executives from Trip.com, Visa, TikTok, PayPal, Salesforce, Forbes, Avolta, ByteDance, and more at Davos 2026
Often overlooked as a siloed industry, TOURISE pressed the importance of tourism being recognized as a strategic sector, contributing one in every $10 to global GDP and uplifting every industry it touches.
His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE said alliances and collaboration across sectors will see tourism continue to rise.
“Tourism is more than a lifestyle sector, it functions as a strategic economic system. TOURISE serves as a platform where leaders form alliances to build shared solutions, where technology aligns with community development, finance with sustainability, and education with mobility. These partnerships will shape the next decade of tourism, creating trust and shared purpose to move the world forward.”
During the World Economic Forum in Davos, TOURISE hosted and participated in several key engagements, including Reshaping Tourism: A World of Possibility at Axios House, where His Excellency Al Khateeb joined global leaders to discuss tourism’s expanding strategic relevance amid economic transformation and shifting geopolitical dynamics.
Two strategic workshops anchored TOURISE’s Davos program. ‘Can Tourism Save the World?’ convened senior leaders from across the tourism ecosystem and connecting sectors to examine how tourism can contribute to economic resilience and sustainable development. The session will inform TOURISE’s year-round agenda and the 2027 summit.
The second workshop, ‘Agentic Tourism: From Insight to Action’, brought together global executives, technologists, and investors to explore tourism’s next frontier. Building on the Agentic Tourism Initiative launched at the Summit in November, the session advanced the development of an Agentic Tourism Protocol, a shared framework designed to enable safe, connected, and interoperable AI systems across the tourism sector.
Leaders and executives from Trip.com, Visa, TikTok, PayPal, Salesforce, Forbes, Avolta, ByteDance, and others participated in the TOURISE workshops, underscoring the breadth of industries now engaging with tourism as a platform for growth and innovation.
TOURISE also sponsored the annual Women Leaders Reception alongside Adecco Group, Pinterest, Bayer, and APCO. During the reception, TOURISE Advisory Board Member and Saudi Arabia Ministry of Tourism Deputy Minister of International Affairs, Hawazen Nassief, spoke to attendees to underscore the need to advance women into leadership roles across a sector where women represent nearly half of the global workforce.
Davos marked the start of TOURISE’s 2026 global calendar, which will include cross-sector workshops, industry insight reports, and new partnerships designed to propel tourism to the center of global transformation.
The future of tourism is being shaped now. Join the journey at tourise.com and be part of the next chapter at the next TOURISE Summit in March 2027.
TOURISE is the world’s premier platform shaping a new horizon for global tourism.
Under the umbrella of the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place in November 2025 in Riyadh, bringing together global leaders to accelerate transformative deals and chart the sector’s future.
As a year‑round platform, TOURISE drives coordinated action across innovation, mobility, culture, and investment. Throughout 2026, leading into its second Summit in March 2027, TOURISE will expand its global community, launch insight reports, and advance its initiatives that turn bold ideas into real‑world solutions.
Together, we can shape the next 50 years of tourism. For more information, visit www.tourise.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260123950180/en/
Contacts
For media inquiries, please contact Media@TOURISE.com.
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
www.businesswire.com
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Canva Introduces Magic Layers, Turning Static AI Outputs Into Editable Designs11.3.2026 15:00:00 EET | Press release
Canva, the world's leading all-in-one visual communication platform, today unveiled Magic Layers, a new breakthrough technology that turns any flat design or image into something you can edit, refine, and remix to suit your vision. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260311951174/en/ Magic Layers is a new breakthrough technology that turns any flat design or image into something you can edit, refine, and remix to suit your vision. Generative AI has triggered a flood of visual content, but most of it remains locked in static image files. Even small changes can require starting over, with reprompts that can unintentionally alter the entire design. Powered by years of internal research and Canva’s growing investment in its AI development arm, Magic Layers ushers in a new era of editable content, where speed meets true creative control. Available in public beta today, it turns AI-generated content into a launchpad, no
Adtran plays key role in OIF’s OFC 2026 interoperability demo with FSP 3000 OLS, ZR+ coherent plugs and domain controller11.3.2026 15:00:00 EET | Press release
Adtran today announced it’s playing a key role in the OIF’s multi-vendor interoperability demo at OFC 2026. The showcase brings together 40 member companies, highlighting real‑world operation across open optical networks. It validates multi‑vendor 100Gbit/s, 400Gbit/s and 800Gbit/s ZR+ coherent pluggable transceivers operating over open line systems. Featuring Adtran’s FSP 3000 OLS, coherent ZR+ pluggable optics and Mosaic Network Controller, the setup extends previous years’ configurations to include C‑ and L‑band operation and multi‑layer domain control. Adtran’s 800Gbit/s ZR+ pluggables also feature in the OIF plugfest, reinforcing their role in large‑scale, multi-vendor environments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260311198561/en/ Adtran’s open networking technology will be central to the OIF multi-vendor interoperability demo at OFC 2026. “Interoperability is the foundation that enables open optical netw
Xsolla Releases New Industry Report Identifying the Biggest Opportunities for the Future of Video Games for Developers11.3.2026 15:00:00 EET | Press release
Xsolla, a leading global video game commerce company, today released the latest edition of The Xsolla Report, timed to coincide with this week's activations and collaborations in San Francisco. This edition provides insights from working with thousands of studios to map out where the industry’s biggest opportunities are emerging. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260311021020/en/ Graphic: Xsolla The gaming industry remains extraordinarily vibrant, and the playbook for success is changing. Studios that are adapting their commercial strategies, embracing direct-to-player commerce, expanding into high-growth global markets, and leveraging AI to sharpen operations are pulling ahead and building businesses designed to thrive for years to come. "The economics of game development have and will continue to shift and evolve into the future. Budgets have expanded, player acquisition costs have surged, and traditional publ
SES Launches Cash Tender Offer11.3.2026 14:25:00 EET | Press release
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE MARKET ABUSE REGULATION (EU) 596/2014. NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITORIES AND POSSESSIONS (INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, GUAM, AMERICAN SAMOA, WAKE ISLAND AND THE NORTHERN MARIANA ISLANDS), ANY STATE OF THE UNITED STATES OF AMERICA OR THE DISTRICT OF COLUMBIA (THE UNITED STATES) OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED (THE SECURITIES ACT)) OR IN OR INTO ANY JURISDICTION WHERE IT IS UNLAWFUL TO RELEASE, PUBLISH OR DISTRIBUTE THIS ANNOUNCEMENT (SEE “OFFER AND DISTRIBUTION RESTRICTIONS” BELOW). SES (the “Offeror”) announces today that it is inviting holders of its outstanding €625,000,000 Deeply Subordinated Fixed Rate Re
Thredd and Cross River to Accelerate Expansion into the US Market for Global Fintechs11.3.2026 14:01:00 EET | Press release
Thredd, the AI-first issuer processing platform, today announced a strategic alliance with Cross River Bank (“Cross River”), a technology infrastructure provider that offers embedded financial solutions. The relationship is designed to accelerate the entry of international fintechs into the United States. This collaboration leverages Thredd’s global expertise and technology stack with Cross River’s proprietary core infrastructure, established market leadership and regulatory expertise, creating a seamless pathway for innovative payment solutions to launch and scale in the U.S. As part of this agreement, Thredd becomes one of Cross River’s select strategic processing partners outside of the bank’s own stack. The arrangement enables Thredd to introduce a curated pipeline of high-potential fintech clients from various geographic regions*.1 In turn, Thredd’s clients benefit from Cross River’s proven ability to deliver compliant, scalable banking infrastructure and principal network sponsor
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom