Plc’s January–March 2026 Interim Review: Business developed steadily in a tightened market situation
28.4.2026 08:30:00 EEST | DNA Oyj | Press release
DNA’s business developed relatively well in the first quarter of 2026, given the extremely intense competitive environment. In January–March, revenue and service revenue remained at the same level as in the corresponding period last year. Comparable service revenue and EBITDA improved, particularly taking into account the transfer of DNA’s IoT business to another Telenor Group company. The number of fixed broadband subscriptions increased, and the number of mobile subscriptions remained stable.

Summary of DNA’s key figures in January–March 2026
Unless otherwise stated, the comparison figures in brackets refer to the corresponding period of the previous year. Figures are unaudited.
- Total revenues remained at the previous year’s level and amounted to EUR 274 million (275).
- Total service revenues remained at the previous year’s level and amounted to EUR 217 million (218).
- Comparable service revenue increased 1.1%.*
- EBITDA decreased by 2% to EUR 112 million (114).
- Comparable EBITDA before other income and expenses increased 1.2%*
- EBIT increased by 16% to EUR 55 million (48).
- Average revenue per user (ARPU):
- ARPU for mobile communications remained at the same level at EUR 19.6 (19.6).
- ARPU for fixed broadband (retail) decreased by 4% to EUR 16.5 (17.1).
- ARPU for TV subscriptions (retail) increased by 17% to EUR 12.7 (10.8).
- Number of subscriptions:
- The number of mobile subscriptions remained stable at 2,790,000 (2,792,000).
- The number of fixed broadband subscriptions (retail) increased to 709,000 (695,000).
- The number of TV subscriptions (retail) decreased to 172,000 (179,000).
* Comparable service revenue and EBITDA increased, particularly considering the sale of DNA’s IoT business to Telenor Connexion at the beginning of 2026 as well as one-off adjustments made in 2025.
CEO’s review
Weak economic prospects and rising energy prices have undermined the confidence of consumers and businesses. In addition, high unemployment and numerous bankruptcies have made demand cautious. Geopolitical uncertainty and rapid changes in the market environment have required heightened vigilance and preparedness at the beginning of the year. At the same time, competition in the operator market continued to be exceptionally fierce during the first quarter, particularly in consumer business.
Despite the demanding operating environment and exceptionally intense competitive situation, DNA performed reasonably well at the beginning of the year, which demonstrates the essential role of our services in the everyday lives of consumers and businesses. DNA’s revenue and service revenue remained stable compared with the corresponding period last year. Revenue amounted to EUR 274 million (275) and service revenue to EUR 217 million (218). Comparable service revenue (+1.1%) and EBITDA (before other income and expenses) (+1.2%) improved, particularly considering the transfer of DNA’s IoT business to another Telenor Group company. EBIT increased in the first quarter and amounted to EUR 55 million (48). The number of mobile subscriptions remained stable at 2,790,000 (2,792,000), while ARPU also remained at the same level compared with the previous year at EUR 19.6 (19.6). The number of fixed broadband subscriptions increased to 709,000 (695,000). The number of TV subscriptions decreased as expected.
DNA’s 5G population coverage has for a long time already been close to 100% of permanent addresses in Finland, and the network has continued to be developed and improved during this year. Data traffic volumes and demand continue to grow, while expectations for connectivity are increasing. DNA is the only operator participating in the University of Oulu–led 6G Rocket project, which develops AI‑based radio networks (AI‑RAN) and tests future 6G solutions together with world‑class partner organizations. In January, we closed our last landline exchange in Lahti, marking the end of over 140 years of copper networks at DNA. We ensure continuity of data transmission also in a tightened security environment by utilizing several independent subsea and terrestrial connections from Finland to abroad.
Currently, Finland is subject to a very significant number of different scam attempts, which requires continuous efforts to protect our customers’ information security. In February, we reported that during the previous year we blocked a total of more than 8.5 million scam attempts. These consisted of over 4.2 million scam calls and nearly 4.4 million scam text messages. We also reported on the cooperation model introduced last year by operators and banks, which enables rapid blocking of traffic to scam websites. The cooperation aims to mitigate the impact of scam messages.
In March, we reported on the progress of our sustainability programme. During 2025, progress was made across all programme areas. We promote the circular economy through, among other things, DNA Vaihtokapula, an online store focused on used phones, and the DNA Service Device (DaaS) model for business customers. In 2025, the recycling rate of mobile devices increased to 14%, up from 7.2% in the previous year. The percentage is always calculated in relation to the number of new mobile devices sold during the year. We are seeking greater scalability for our circular economy operations and therefore integrated the Vaihtokapula brand more closely into DNA at the beginning of the year.
Jussi Tolvanen
CEO
Review of Consumer and Corporate Business
In the Consumer Business, device sales were brisk at the beginning of the year across all price categories. In particular, growing demand for higher‑value refurbished devices was driven by greater appreciation of used devices and the ease of buying and selling them. Buyers of refurbished devices know they receive a functional and secure device from DNA.
The market for used phones in Finland is growing at an annual rate of approximately 20%. DNA’s Vaihtokapula, founded in 2023, has in three years grown into a significant player and was integrated more closely into DNA’s business operations in January 2026. At the same time, we strengthened the circular economy for used devices through a fully domestic supply chain.
At the beginning of the year, we also updated our comprehensive DNA Digiturva cybersecurity service. As a result of the updates, the service’s VPN feature is faster and more stable. We also introduced Family Protection, a device‑specific content filtering solution in which content is filtered based on the selected restriction level, with settings defined directly on each device.
In the Corporate Business, we launched a multi‑year strategic partnership with Sofigate at the beginning of the year. The objective is to renew our service management and create a foundation for a new type of business services offering. Through the transformation programme, service delivery will be enhanced using artificial intelligence and automation, moving towards automated maintenance and fewer incidents.
We are expanding our security portfolio by offering new solutions aligned with our security vision for a smarter and safer tomorrow. In early March at Mobile World Congress, we announced that we will begin offering Firebase’s phone number verification (PNV) service as the first operator in the Nordic countries. The service enables secure and seamless phone number verification directly via the operator. It will be freely available to all DNA customers using Android phones in applications that are updated to support it from spring 2026 onwards.
The AI transition has increased corporate concerns about cybersecurity. We have strengthened our cooperation with WithSecure in order to better address the cybersecurity challenges of our customers’ digital business environments of all sizes.
We also expanded distribution channels for business customers, and as of January 2026 all DNA Stores across Finland serve business customers. Customers have found the ease, speed and personal service to be beneficial in their daily operations.
In February, we launched the Johtoajatuksia business podcast to address companies’ information needs regarding how technology is shaping the future of businesses and why growth and competitiveness increasingly rely on technology.
Key figures
|
EUR in million |
1–3/2026 |
1–3/2025 |
Change, % |
1–12/2025 |
|
Mobile service revenues |
168 |
167 |
1% |
679 |
|
Wholesale and other mobile revenues |
10 |
10 |
5% |
40 |
|
Devices revenues |
42 |
43 |
-3% |
189 |
|
Total revenues mobile operation |
220 |
220 |
0% |
907 |
|
|
||||
|
Total revenues fixed operation |
54 |
55 |
-2% |
220 |
|
Total service revenues (1) |
217 |
218 |
0% |
880 |
|
Total revenues (1) |
274 |
275 |
0% |
1 128 |
|
EBITDA before other income and expenses (1) |
112 |
114 |
-1% |
448 |
|
EBITDA (1) |
112 |
114 |
-2% |
448 |
|
Depreciation and amortisation |
-57 |
-66 |
-14% |
-262 |
|
EBIT |
55 |
48 |
16% |
186 |
|
|
||||
|
Capital expenditure |
22 |
20 |
11% |
145 |
|
Operating capital expenditure (2) |
17 |
17 |
1% |
119 |
|
Mobile: |
||||
|
No. of mobile subscriptions (in thousands)(3) |
2,790 |
2,792 |
0% |
2,808 |
|
ARPU (4, 1) in the quarter, EUR |
19,6 |
19.6 |
0% |
19.7 |
|
Fixed: |
||||
|
No. of subscriptions retail market (in thousands): |
||||
|
- Internet |
709 |
695 |
2% |
707 |
|
- TV (5) |
172 |
179 |
-4% |
174 |
|
ARPU (4) in the quarter - Internet, EUR |
16.5 |
17.1 |
-4% |
17.1 |
|
ARPU (4) in the quarter - TV, EUR |
12.7 |
10.8 |
17% |
12.0 |
1) EBITDA, service revenues, total revenues and, consequently, the average mobile ARPU are negatively affected for the full year by one-off adjustments made in 2025 and by the sale of the IoT business to Telenor Connexion at the beginning of 2026.
2) Capex excl. licenses and spectrum and IFRS 16.
3) Postpaid, prepaid, mobile home phone (“Luuri”) and mobile broadband subscriptions.
4) ARPU = Average Revenue Per User = Monthly subscription revenues and traffic revenues + interconnection / average number of subscriptions.
5) TV = cable pay-TV and DNA TV. The number of subscriptions has decreased particularly due to a change in the reporting method.
Additional information:
Jussi Tolvanen, CEO, DNA Plc, tel. +358 44 044 1000, jussi.tolvanen@dna.fi
Timo Kipinoinen, CFO, DNA Plc, tel. +358 44 044 8131, timo.kipinoinen@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi
Images
DNA is one of the leading telecommunications companies in Finland. With you, we face forward to a safer and smarter future. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2025, our total revenues were EUR 1,128 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi, Instagram and Threads @dna_fi and LinkedIn @DNA-Oyj.
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