NIQ Launches Product Intelligence to Power AI-Driven Commerce

NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Product Intelligence, a new solution designed to help retailers and brands transform fragmented product data into structured, interoperable intelligence that fuels AI-driven commerce.

As AI increasingly shapes how consumers discover, evaluate, and purchase products, the quality and completeness of product data have become a defining competitive advantage. In AI-mediated commerce environments, products that lack structured, enriched, and machine-readable data risk becoming invisible to recommendation engines, AI assistants, and autonomous purchasing agents.

NIQ Product Intelligence addresses this challenge by creating a unified product intelligence layer that standardizes attributes, resolves product identity across systems, and enriches product data at scale, enabling AI systems to better understand, match, recommend, and surface products across digital and physical commerce channels.

For example, a traditional keyword search may only surface products containing exact terms like “protein snack” or “low-alcohol drinks.” AI-driven commerce experiences require a much deeper understanding of consumer intent and context, helping consumers discover products through nuanced requests such as “a healthy chocolate brownie alternative that still feels indulgent,” “a premium low-alcohol drink for a dinner party,” or “a gluten-free movie snack for family night.” Product Intelligence helps structure and enrich product data so AI systems can better interpret consumer needs, understand product attributes and context, and surface the most relevant recommendations.

Built on NIQ’s existing global commerce data assets and harmonization expertise, Product Intelligence helps brands and retailers:

• Build a unified and interoperable product intelligence layer
• Standardize and enrich product attributes at scale
• Improve product matching, discoverability, and cross-system consistency
• Enable products to become recommendation-ready across emerging AI commerce environments

“AI systems can only reason over products they can properly understand,” said Troy Treangen, Chief Product Officer, NIQ. “Product Intelligence creates a structured, interoperable product layer that resolves fragmented data, enriches attributes, and enables AI systems to identify, compare, and recommend products with far greater accuracy.”

NIQ Product Intelligence is built on NIQ’s global commerce intelligence infrastructure, including relationships with more than 8,900 retailers across 90 countries, a product catalog spanning more than 246 million unique items, and over 10 billion maintained product attributes. The solution also leverages NIQ’s decades of expertise in harmonizing and enriching complex commerce data across retailers, brands, and digital platforms.

The launch of Product Intelligence represents the first major offering within NIQ’s broader Commerce Intelligence portfolio, combining NIQ’s existing data assets, product content capabilities, and harmonization expertise into solutions that help customers build for the next era of AI-driven and agentic commerce today. NIQ will showcase Product Intelligence and its role in enabling agentic commerce at NIQ’s annual C360 event, taking place June 8-11 in San Antonio, Texas. To learn more and register for the event, visit the NIQ C360 event page.

FAQs

What is NIQ Product Intelligence?
NIQ Product Intelligence is a solution that transforms fragmented product data into a unified, AI-ready product layer by standardizing attributes, resolving product identity, and connecting data across systems.

What problem does NIQ Product Intelligence solve?
NIQ Product Intelligence helps brands and retailers address fragmented product data, inconsistent attributes, disconnected systems, and limited transparency into how products are categorized, tagged, and discovered across AI-driven commerce environments. The solution enables organizations to better manage and augment product attributes as consumer behaviors and recommendation systems evolve.

How does it support AI and agentic commerce?
NIQ Product Intelligence provides an AI-ready data foundation that improves how products are matched, surfaced, and recommended across retail media, ecommerce, and AI-driven discovery.

When will NIQ Product Intelligence be available?
NIQ Product Intelligence is now available in the United States, with expansion plans to be evaluated over time.

About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

Forward Looking Statement
This press release regarding NIQ Product Intelligence may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “will,” “may,” “expects,” “anticipates,” “projects,” “believes,” “forecasts,” “plan,” “look ahead,” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

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