DNA Plc’s Business Review for April–June 2026: Steady development continued in a highly competitive market environment

Summary of DNA’s key figures for April–June 2026

Unless otherwise stated, the comparison figures in brackets refer to the corresponding period of the previous year. Figures are unaudited.

• Total revenues remained stable and amounted to EUR 277 million (277).
  • Service revenues decreased by 1% and amounted to EUR 219 million (221).
  • Comparable service revenues remained at the same level as in the comparison period.*
• EBITDA increased by 1% to EUR 112 million (111).
  • Comparable EBITDA before other expenses increased by 5%.*
  • EBIT increased by 11% to EUR 50 million (45).
• Average revenue per user (ARPU):
  • ARPU for mobile subscriptions decreased by 1% and was EUR 19.6 (19.9).
  • ARPU for fixed broadband (retail) decreased by 4% and was EUR 16.7 (17.3).
  • ARPU for TV subscriptions (retail) increased by 6% and was EUR 12.9 (12.2).
• Number of subscriptions:
  • The number of mobile subscriptions increased to 2,813,000 (2,812,000).
  • The number of fixed broadband subscriptions (retail) increased to 710,000 (700,000).
  • The number of TV subscriptions (retail) decreased to 167,000 (173,000).

 

*Comparable service revenues and EBITDA take into account the transfer of DNA’s IoT business to Telenor Connexion at the beginning of 2026, as well as one-off adjustments made during 2025.

 

CEO’s review

DNA’s operating environment remained volatile during the second quarter, although there were also cautious signs of an improvement in the Finnish economy. According to the Bank of Finland, the emerging economic recovery is expected to gradually strengthen. At the same time, however, rising energy costs, geopolitical uncertainty, high unemployment and cautious consumer demand continued to challenge the market. Competition in the telecommunications market remained intense, particularly in the Consumer Business.

Despite the challenging operating environment and continued intense competition, DNA performed quite well financially during the second quarter of the year. In April–June, DNA’s revenue remained stable compared to the corresponding period and amounted to EUR 277 million (277). Service revenue decreased by 1% to EUR 219 million (221). EBITDA increased by 1% to EUR 112 million (111). Taking into account the transfer of DNA’s IoT business to Telenor Connexion at the beginning of 2026, as well as one-off adjustments made during 2025, comparable service revenue remained stable and EBITDA before other expenses increased by 5%. The number of mobile subscriptions increased to 2,813,000 (2,812,000), while ARPU decreased to EUR 19.6 (19.9). The number of fixed broadband subscriptions increased to 710,000 (700,000), while ARPU declined to EUR 16.7 (17.3). The number of TV subscriptions decreased as expected.

During the second quarter, we continued our work to promote secure digital services. We introduced the new DNA Numerovahti service for both consumer and corporate mobile subscriptions. The service helps identify scam calls and mass calling at the subscription level. On International Password Day in May, we sought to raise awareness that passwords remain one of the most important – yet also one of the most vulnerable – means of digital protection. The risks associated with weak and reused passwords continue to increase, and a short, hard-to-remember password alone is no longer sufficient to protect users.

We strengthened our service offering for businesses by launching the DNA Smart Office service and expanding the DNA Vaihdepalvelu (Switchboard) Service with AI-powered functionalities. DNA also won the City of Oulu’s tender for telecommunications services covering regional networks and internet connections. In the Consumer Business, we launched the DNA Vaivaton service during the review period, enabling customers to acquire internet devices through a monthly fee without any upfront investment. In addition, we renewed our consumer subscription portfolio by introducing the new DNA Huoleton Plus subscriptions.

Finnish companies have been able to apply for SMS Sender ID protection, i.e. an exclusive right to use a sender ID, since November 2023 under a regulation issued by the Finnish Transport and Communications Agency Traficom. In May 2026, operators' obligations regarding sender identification were expanded, requiring all sender IDs that are not protected by exclusive rights to be authorised by mobile operators. Since 4 May, messages sent using sender IDs that are neither protected nor authorised have been labelled as unknown, and from November onwards they will be marked as spam. The change improves the reliability of communications, strengthens consumer protection and makes it more difficult to send fraudulent and phishing messages.

In June, DNA updated its recommendation regarding the minimum age for smartphones for children and young people. The Finnish Institute for Health and Welfare (THL) does not recommend smartphones at all for children under the age of 13. If a phone is acquired for a child aged 6–13, a device with only limited functionalities, such as calling and messaging, is recommended. DNA supports these national digital recommendations issued by THL.

In May, the Family Federation of Finland renewed DNA’s Family-Friendly Workplace recognition for the third time. We remain the only large company in Finland to have received this recognition. The achievement is based on our long-term efforts to improve the balance between work and personal life, including in the later stages of working careers. We introduced paid grandparental leave already in 2017, and in 2026 we reached a significant milestone when this leave had been used 100 times at DNA. We believe that the wellbeing of our employees throughout all stages of their careers is also directly reflected in the services we provide and, consequently, in customer satisfaction.

Jussi Tolvanen
CEO

 

Review of Consumer and Corporate Business

In the Consumer Business, during the second quarter, we continued to develop both our entertainment and cybersecurity services with solutions designed to make our customers’ everyday lives easier. In April, we expanded our streaming offering by adding HBO Max to DNA’s selection. In May, we introduced a beta version of DNA Viihde Apuri (Entertainment Assistant) for TV use by DNA viihdeboksi (Entertainment Box) customers. It is a new AI-powered entertainment assistant designed to help users discover content and access support.

At the end of May, we launched the DNA Vaivaton service, making the acquisition of internet devices easier, more flexible and more carefree. The service model enables customers to use internet devices for a monthly fee without any upfront investment or device-related concerns. In the first phase, the service covers new WiFi 7 routers.

Growing demand for children’s smartwatch phones was reflected in our sales statistics during the second quarter. The development reflects changing choices among families. An increasing number of parents are postponing the purchase of their child’s first smartphone and opting for a smartwatch phone instead. According to our annual School Survey published in April, 36% of parents of children aged 5–12 had acquired a smartwatch phone as their child’s first device (16% in 2025).

In June, we launched the new DNA Huoleton Plus subscriptions. The new subscriptions include the DNA Numerovahti service, which identifies scam calls and disruptive mass calling without requiring a separate application and regardless of the customer’s device brand. The service helps determine whether a call from an unknown number may be a scam or mass call and notifies the customer via an on-screen alert. The new DNA Huoleton Plus subscriptions also include secure web browsing.

In the Corporate Business, the market situation has at times been challenged by weak overall economic development in Finland. Companies are assessing their investments more carefully, while geopolitical tensions have increased costs and inflationary pressures. Semiconductor availability issues have affected technology deliveries. At the same time, however, our customers have increased their investments particularly in business continuity, security, artificial intelligence and resilience. We have therefore expanded our service portfolio for businesses and introduced new solutions for our corporate customers. This has increased the share of customers using a broad portfolio of services.

In April, we announced that we would become the first operator in the Nordic countries to offer Google Firebase Phone Number Verification (PNV). The service verifies a mobile subscription user’s phone number directly through the operator. We also took corporate reachability and voice services to the next level by expanding the DNA Vaihdepalvelu (Switchboard) Service with AI functionalities. New features include automatic caller identification, CRM integrations, and AI-generated call summaries and voice announcements.

In May, we announced the launch of the DNA Smart Office service, designed to simplify workplace management for small and medium-sized enterprises. The service provides a modern working environment based on the Google Workspace platform and covers deployment, administration, security and maintenance according to the service package selected by the customer. At the end of May, we announced that, as the only operator, we would introduce the new DNA Numerovahti service for DNA Business Varma subscriptions. The service identifies scam calls and mass calling. Corporate customers can also purchase the service as a separate monthly add-on for their subscriptions.

In June, we announced that the City of Oulu had selected DNA as the provider of its regional network and internet connectivity services. The objective of the cooperation is to ensure reliable and scalable telecommunications connections. At the same time, we are investing in connectivity in the Oulu region and expanding our fibre connections in the area.

In addition, we have continued to invest more broadly in our fibre network, strengthening our ability to provide solutions that safeguard business continuity across all customer segments. The development of the data centre market has created entirely new opportunities to leverage our network. Our digital solutions, including AI-powered capabilities, play a key role in supporting customers’ productivity, growth, profitability, renewal and resilience.

Key figures 

EUR in million	4–6/2026	4–6/2025	Change, %	1–6/2026	1–6/2025	Change, %	1–12/2025
Mobile service revenues	169	172	-1%	337	339	0%	679
Wholesale and other mobile revenues	10	10	-3%	20	20	1%	40
Devices revenues	44	41	8%	86	84	2%	189
Total revenues mobile operation	223	222	0%	443	442	0%	907
Total revenues fixed operation	54	55	-1%	108	110	-2%	220
Total service revenues (1)	219	221	-1%	436	439	-1%	880
Total revenues (1)	277	277	0%	551	552	0%	1,128
EBITDA before other income and expenses	113	111	2%	225	225	0%	448
EBITDA (1)	112	111	1%	224	225	0%	448
Depreciation and amortisation	-62	-66	-5%	-119	-132	-10%	-262
EBIT	50	45	11%	105	93	13%	186
Capital expenditure	115	31	271%	137	51	170%	145
Operating capital expenditure (2)	32	24	36%	49	41	21%	119
Mobile
No. of mobile subscriptions (in thousands) (3)	2,813	2,812	0%	2,813	2,812	0%	2,808
ARPU (1) (4) in the quarter, EUR	19.6	19.9	-1%	19.6	19.9	-2%	19.7
Fixed:
No. of subscriptions retail market (in thousands):
- Internet	710	700	1%	710	700	1%	707
- TV (5)	167	173	-4%	167	173	-4%	174
ARPU (4) in the quarter - Internet, EUR	16.7	17.3	-4%	16.6	17.3	-4%	17.1
ARPU (4) in the quarter - TV, EUR	12.9	12.2	6%	12.8	12.2	5%	12.0

1. EBITDA, service revenues, total revenues and, consequently, the average mobile ARPU are negatively affected for the full year by one-off adjustments made in 2025 and by the sale of the IoT business to Telenor Connexion at the beginning of 2026.
2. Capex excl. licenses and spectrum and IFRS 16.
3. Postpaid, prepaid, mobile home phone (“Luuri”) and mobile broadband subscriptions
4. ARPU = Average Revenue Per User = Monthly subscription revenues and traffic revenues + interconnection / average number of subscriptions.
5. TV = cable pay-TV and DNA TV. The number of subscriptions has decreased particularly due to a change in the reporting method.

Additional information:

Jussi Tolvanen, CEO, DNA Plc, tel. +358 44 044 1000, jussi.tolvanen@dna.fi
Timo Kipinoinen, CFO, DNA Plc, tel. +358 44 044 8131, timo.kipinoinen@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi