Estée Lauder Announces New Fragrance, Glimmer, with Global Campaign Starring Hailee Steinfeld

Today, Estée Lauder announces the launch of Glimmer, a new prestige fragrance created for a new generation of consumers. An amber floral fragrance with a gourmand twist, Glimmer transforms the power of everyday "glimmers” - small moments of joy, hope, and connection - into a sensorial fragrance experience designed to inspire optimism, foster community, and leave a lasting impression.

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Acclaimed actress and singer Hailee Steinfeld stars as the face of Glimmer. Rooted in the belief that one spark can ignite many, the campaign positions Hailee and her singing voice as catalysts for the joy, optimism, and connection that are at the heart of Glimmer.

“Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community,” said Justin Boxford, Global Brand President, Estée Lauder. “Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force. Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer.”

“Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you,” said Hailee Steinfeld. “What drew me to Glimmer is that it's more than a fragrance; it's a feeling and I’m honored to be a part of it.”

Hailee Steinfeld’s Glimmer campaign will debut across TV, print, digital, in-store and OOH on July 30, 2026.

Glimmer Eau de Parfum will launch August 2026 at key global retailers and will retail for $130/50ml and $160/100ml.

About Hailee Steinfeld

Academy Award-nominated actress, multi-platinum recording musician, and producer, Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. With credits such as Sinners, Spider-Man: Across the Spider-Verse, True Grit, Pitch Perfect and Edge of Seventeen, she has already amassed an enviable resume. Her next project, the Disney Animation film Hexed, is slated to release later this year.

In addition to her TV and film career, Steinfeld has cemented herself as a leader in the pop music industry. Her growing discography includes double-platinum debut single "Love Myself," triple-platinum hit "Starving," and platinum-certified singles "Most Girls" and "Let Me Go", to name a few. To date, she has nearly 8 billion streams globally.

Steinfeld is also the founder of Beau Society, a newsletter-first content platform with over 100,000 readers worldwide.

About Estée Lauder

Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, beauty pioneer and one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic point of view.

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