CRM Service becomes memberio — the number one platform for non-profit organisations

Today, CRM Service announces its rebrand as memberio, a name that signals the company's full commitment to becoming the definitive platform for non-profit organisations across the Nordics and beyond. The change is more than cosmetic — it reflects a sharpened identity, a refined product vision, and an unwavering focus on the sector that matters most to us: the people and organisations working every day to make the world better.

The name memberio speaks directly to the heart of what NPOs do — building and nurturing communities of members, donors, volunteers, and advocates. It is a name that belongs to the sector, and to the mission.

"We have always built for non-profits, but today we are saying it louder than ever. memberio exists to amplify positive impact for NPOs — giving them an intelligent platform, passionate people, and a community that supports their work."

— Turkka Yli-Hakala, CEO, memberio

With almost 20 years in the industry and deep-rooted knowledge of how non-profit organisations operate, memberio brings a level of sector expertise that no general-purpose platform can match. The platform's modular architecture means organisations can configure exactly the capabilities they need, without paying for what they don't. Member management, fundraising, invoicing, communications, event management, reporting and much more, all are available as building blocks - memberio grows alongside each organisation's ambitions.

Artificial intelligence is a defining pillar of the memberio vision. As a trailblazer in responsible AI for the non-profit sector, memberio is embedding intelligent features directly into platform workflows — developed under a framework of ethical, transparent, and explainable AI use. The goal is not AI for its own sake, but AI in service of the mission.

Existing customers will experience no disruption. All contracts, integrations, and data remain fully intact. The product roadmap continues at pace, with several major AI-powered features and more scheduled in the upcoming months.

The memberio brand is live today at memberio.com.